光学字符识别(OCR)

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小红书高级副总裁汤维维: 从“文字转换”到“文化解码”的跨越
Shen Zhen Shang Bao· 2025-05-27 20:29
Core Insights - In January 2025, a significant influx of overseas users began to engage with Xiaohongshu, leading to a unique cultural exchange where users shared pet experiences, assisted with English homework, and learned Chinese cooking from Chinese users [1][2] - The primary challenge faced by Xiaohongshu was the language barrier, prompting the need for effective communication tools to facilitate user interactions [1] Group 1: Technological Developments - Xiaohongshu quickly developed a "one-click translation" feature in response to user demands, allowing automatic translation of English comments into Chinese, thus streamlining the user experience [1] - The translation functionality is built on a multi-modal AI model that integrates Natural Language Processing (NLP), Optical Character Recognition (OCR), and Computer Vision (CV), enabling the system to understand not just text but also cultural nuances such as memes [1] - A dynamic learning mechanism is in place where user edits to translations contribute to ongoing model training, particularly enhancing the understanding of culturally sensitive content [1] Group 2: Cultural Integration - The company emphasizes that its translation capabilities extend beyond mere word-for-word translation to encompass cultural adaptation, reflecting the diversity of human civilization [1] - Xiaohongshu's approach illustrates the importance of embedding technology within a humanistic framework, transforming barriers into bridges for communication [2]