Investment Rating - The report maintains a "Buy" rating for the company [9] Core Insights - In Q3 2025, the company achieved revenue of 11.711 billion yuan, a year-on-year decrease of 0.38%, and a net profit attributable to shareholders of 452 million yuan, down 28.94% year-on-year. The net profit after deducting non-recurring items was 441 million yuan, a decline of 30.56% year-on-year [2][6] - For the first three quarters of 2025, the company reported revenue of 39.862 billion yuan, a year-on-year decrease of 7.34%, and a net profit attributable to shareholders of 3.052 billion yuan, down 22.13% year-on-year [6] - The Ministry of Finance, Ministry of Commerce, Ministry of Culture and Tourism, General Administration of Customs, and State Taxation Administration issued a notice to improve the duty-free shop policy starting November 1, 2025, which includes support for domestic products entering duty-free shops, expanding the range of products, relaxing approval permissions, and enhancing convenience and regulatory measures [2][6] Financial Performance Summary - Q3 2025 financials: Revenue of 11.711 billion yuan, net profit of 452 million yuan, and net profit after non-recurring items of 441 million yuan [2][6] - First three quarters of 2025: Revenue of 39.862 billion yuan, net profit of 3.052 billion yuan, and net profit after non-recurring items of 3.036 billion yuan [6] - Expected net profit for 2025-2027: 3.644 billion yuan, 4.250 billion yuan, and 5.026 billion yuan respectively, with corresponding PE ratios of 51.39, 44.07, and 37.26 [2][6] Market and Policy Impact - The new duty-free policy is expected to enhance consumer shopping experience and willingness, potentially boosting sales in the future [6] - The company is positioned as a leading player in China's duty-free industry, leveraging its core competitive advantages in channels, scale, and brand management [6]