入境游市场增长

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我省入境游市场增长态势强劲
Liao Ning Ri Bao· 2025-07-23 00:58
Group 1 - The inbound tourism market in Liaoning province is experiencing rapid growth, with inbound visitor numbers increasing by 44.72% year-on-year and inbound tourism consumption rising by 47.03% [1] - East Asia is the primary source of inbound tourists, with South Korea and Japan accounting for nearly 40% of total visitor numbers, highlighting the importance of the East Asian market for Liaoning tourism [1] - The proportion of tourists staying for 4 days or more has increased to nearly 50%, indicating a preference for medium to long-term travel among international visitors [2] Group 2 - The age demographic of inbound tourists is becoming younger, with those aged 35 to 49 making up the largest share at 29.51%, and nearly 60% of visitors being under 50 years old [3] - Liaoning province is actively developing inbound tourism by enhancing the richness of tourism products and improving convenience in customs and consumption, aiming to receive over 1 million inbound tourists this year [3] - The province is focusing on optimizing tourism product offerings by leveraging historical and cultural resources, and promoting eco-tourism products that have international appeal [3] Group 3 - Efforts to improve inbound tourism services include streamlining visa application processes, enhancing customs services at key airports, and establishing one-stop tourism consultation points with multilingual signage [3] - Liaoning is expanding its international tourism market by deepening engagement with Northeast Asia while also cultivating emerging markets, conducting targeted marketing campaigns to attract more foreign visitors [3]
“中国热”点燃消费新引擎 “买买买”成为入境游闪亮标签
Yang Shi Wang· 2025-05-05 12:17
Group 1: Tourism Growth - The "May Day" holiday saw a significant increase in inbound tourism orders in China, indicating a strong recovery and potential in the inbound tourism market [1][4] - Wuhan led the central region with a 70% year-on-year increase in inbound tourism orders during the holiday [4] - The overall inbound tourism market in China is projected to grow 4 to 8 times over the next decade, with current inbound tourism revenue accounting for only 0.5% of GDP compared to 2% in developed countries like Italy and France [6] Group 2: Visitor Experience - Foreign tourists enjoyed unique experiences such as the "Yangtze Deck Sound Party," which featured a coordinated light show on the Yangtze River with 11 cruise ships [4] - The shopping experience for foreign tourists was enhanced by the availability of global products through efficient logistics networks, allowing for easy purchasing and shipping [6] - Many foreign tourists visiting China are first-timers, showing a high level of curiosity about Chinese culture and history [10][14] Group 3: Cultural Engagement - Tour guides, such as those specializing in historical sites like the Forbidden City, play a crucial role in enhancing the visitor experience by providing engaging and informative narratives [10] - The use of social media by tour guides has attracted a significant following, with over 800,000 fans, indicating a growing interest in personalized cultural experiences [12] - Tour guides are continuously optimizing their content to cater to diverse visitor needs, reflecting the evolving landscape of cultural tourism in China [12][14]