Core Insights - Bieshan Dendrobium has been awarded two authoritative certifications as the "National Sales Champion of High-Quality Dendrobium" and "First Brand of High-Quality Dendrobium" by the China Economic Vision Global Brand Research Institute, highlighting its leading position in the industry and boosting the market for high-quality Dendrobium from Hushan [1][3][13] Company Overview - Bieshan Dendrobium is rooted in the Dabie Mountain region, known as the "Hometown of Dendrobium" in Anhui, where the unique climate and soil conditions contribute to the high quality of its products [7] - The company has a rich history dating back to 1886, when He Qingcai began using local medicinal herbs, leading to the establishment of "Dabie Mountain Chinese Medicine Hall" in 1899, which laid the foundation for Bieshan Dendrobium's brand [4] Product Quality and Production Techniques - Bieshan Dendrobium emphasizes traditional craftsmanship, utilizing 18 non-heritage processes to ensure the quality of its products, with a significant focus on the meticulous production of Dendrobium [8] - The company maintains a commitment to high-quality standards, with a production ratio of 10:1 for fresh Dendrobium to finished product, showcasing its dedication to quality [8] Market Position and Strategy - The demand for high-quality health supplements is increasing, and Bieshan Dendrobium has positioned itself as a leader in the Hushan high-quality Dendrobium market, leveraging its brand reputation and product quality [3][10] - The company employs a "company + base + cooperative + farmer" model, creating a community of shared interests that addresses the challenges faced by farmers and contributes to local economic development [10] Brand Development and Marketing - Bieshan Dendrobium focuses on brand building as a core strategy, integrating traditional craftsmanship with modern technology to enhance product value and consumer trust [12] - The company utilizes innovative online platforms to expand its sales channels, combining e-commerce with physical retail to enhance market reach [12]