Core Viewpoint - The article highlights the vibrant consumer experience and significant growth in retail sales in the Zhongmu New District, driven by innovative marketing strategies and government support for consumption [3][9]. Group 1: Consumer Experience - The Zhongmu New District has integrated various commercial resources, creating a commercial matrix led by the Shanshan Outlets, which attracts over 120,000 visitors daily [3]. - Events like the "Feitian Kunpeng Bubble Art Week" enhance the shopping experience, combining shopping with family-friendly activities [3][7]. - The district's strategy includes monthly themes and weekly activities to continuously engage consumers and stimulate spending [7]. Group 2: Retail Performance - The Shanshan Outlets achieved a revenue of over 1.3 billion yuan in the first half of 2025, marking a significant year-on-year increase of 26% [7]. - From January to May 2025, the total retail sales of consumer goods in Zhongmu New District reached 9.95 billion yuan, with a year-on-year growth rate of 7.4% [9]. - Specific sectors saw remarkable growth, with automotive consumption increasing by 5%, home appliance sales by 51%, dining by 15%, and department store sales by 27% [9]. Group 3: Government Initiatives - The Zhengzhou government collaborates with platforms like Alipay and Douyin to provide consumption subsidies, enhancing the market atmosphere for spending [9]. - The district has successfully developed a provincial-level brand consumption aggregation area and multiple convenient living circles to boost local commerce [7].