Core Points - The "Zhenjiang Super Night" event aims to activate the night economy through innovative consumption scenarios and online-offline integration, running from August 15 to September [1] - The event framework consists of "1 main venue, 6 sub-venues, and 8 major segments," focusing on new business models and experiential consumption [1] - The main venue, "Jingji Relaxation Collection," features over 50 food and beverage vendors, creating a vibrant atmosphere for night-time activities [1] Group 1 - Six core commercial complexes, including Suning Plaza and Wanda Plaza, will host large-screen viewing events and various promotional activities centered around "emotional economy" and "night economy" [2] - The event encourages businesses to extend their operating hours and offers incentives such as "overtime discounts" and "energy supply stations" to enhance the consumer experience [2] - The city has previously launched a consumption promotion plan to stimulate the local economy, distributing over 10 million yuan in subsidies through various platforms [2] Group 2 - During the event, nighttime consumption accounted for over 40% of total sales, with a 13% year-on-year increase in dining expenditures [3] - The event attracted over one million spectators through various viewing points, significantly boosting sales in key commercial complexes, which saw an average increase of over 10% year-on-year [3] - The initiative aims to create a collective economic resonance and enhance the night economy in Zhenjiang, inviting citizens to participate in the festivities [3]

结合"第二现场"，各综合体同时推出观赛专属福利和特色市集，餐饮商家也纷纷上线优惠套餐，有效点 燃了夏夜经济。在悦然广场中庭，巨大的屏幕高清直播赛事实况。"我们开展的足球射门挑战、足球保 龄球等活动，吸引了周边很多市民参与。"广东美置商业管理有限公司镇江分公司企划经理杨磊介绍， 悦然广场同时推出系列福利活动，包括商户的消费优惠折扣、免费领取应援棒、免费停车3小时等，当 天客流量明显增加。 江南时报讯 "苏超"第七轮镇江队迎战苏州队的比赛，不仅是绿茵场上的激烈角逐，也成为镇江借势发 力、激活消费的舞台。商务、文旅等部门通过精心策划"苏超第二现场"观赛、线上平台"约惠镇江"等活 动，成功将赛事流量转化为实实在在的消费能量。监测数据显示，上周末全市重点综合体客流量环比增 长超过12%，部分连锁餐饮企业营业额同比增长10.5%。 为让更多市民共享赛事激情，镇江在全市范围内打造"苏超第二现场"。7月20日晚，苏宁广场、八佰 伴、万达广场等重点综合体，西津渡等热门夜经济集聚区，以及丹阳、句容、扬中等地的商业广场，同 步亮起大屏幕转播赛事。球迷们一起为家乡球队呐喊助威，形成了看球、逛吃两不误的热烈氛围。为提 升体验，苏宁广场 ...

Core Viewpoint - The article highlights the vibrant consumer experience and significant growth in retail sales in the Zhongmu New District, driven by innovative marketing strategies and government support for consumption [3][9]. Group 1: Consumer Experience - The Zhongmu New District has integrated various commercial resources, creating a commercial matrix led by the Shanshan Outlets, which attracts over 120,000 visitors daily [3]. - Events like the "Feitian Kunpeng Bubble Art Week" enhance the shopping experience, combining shopping with family-friendly activities [3][7]. - The district's strategy includes monthly themes and weekly activities to continuously engage consumers and stimulate spending [7]. Group 2: Retail Performance - The Shanshan Outlets achieved a revenue of over 1.3 billion yuan in the first half of 2025, marking a significant year-on-year increase of 26% [7]. - From January to May 2025, the total retail sales of consumer goods in Zhongmu New District reached 9.95 billion yuan, with a year-on-year growth rate of 7.4% [9]. - Specific sectors saw remarkable growth, with automotive consumption increasing by 5%, home appliance sales by 51%, dining by 15%, and department store sales by 27% [9]. Group 3: Government Initiatives - The Zhengzhou government collaborates with platforms like Alipay and Douyin to provide consumption subsidies, enhancing the market atmosphere for spending [9]. - The district has successfully developed a provincial-level brand consumption aggregation area and multiple convenient living circles to boost local commerce [7].

Group 1 - The core viewpoint of the article emphasizes the role of financial support in boosting and expanding consumption, as outlined in the recent guidelines [1] - Financial institutions are encouraged to support enterprises in technological innovation and industrial upgrades to enhance product quality and meet consumer demands for high-quality and personalized products [1] - There is a focus on optimizing the efficiency of capital flow in supply chains to reduce operational costs for businesses, thereby improving market competitiveness and creating a virtuous cycle of "supply upgrade - consumption quality improvement" [1] Group 2 - The demand side of the market is characterized by diversified and scenario-based financial service needs, particularly in emerging consumption areas such as new energy vehicles, smart home products, and green appliances [1] - Financial institutions are urged to innovate and develop a combination of products like installment loans, consumption subsidies, and insurance guarantees to cater to these new consumption fields [1] - In rural areas, there is a push to promote convenient payment tools and inclusive consumption credit to activate the potential of lower-tier markets [1] Group 3 - Recent years have seen financial institutions in China actively responding to policies aimed at boosting consumption, resulting in a series of innovative measures that have shown initial success [1] - The consumption market is exhibiting robust growth, demonstrating strong resilience and vitality [1] - An example from Zhejiang Chun'an County illustrates how local rural commercial banks have implemented a "ten special actions for financial support to boost consumption," including a 300 million yuan special credit allocation and 30 million yuan in interest discounts to effectively stimulate local consumption [2]