中国经济是韧性十足的，中国消费的韧性也是十足的，但是要让韧性变得持久，要让黄金周的黄金成色 也变得更加持续，还是有更多的工作需要去落实，把短期热闹转化为长期动能，还需要"手术刀式"的精 2025年的国庆中秋的"双节合体"，不仅拼出8天的法定假期，更因杭州等地率先落地3天"秋假"，让部分 家庭一口气连休11天。超长假期，像一只高倍聚光灯，把最新出台的《关于扩大服务消费的若干政策措 施》的落地成色，照得纤毫毕现。 文旅部节前预判"势必火爆"，资本市场旅游酒店板块提前躁动，预测国内出游人次、旅游收入、餐饮堂 食指标都会刷新纪录，可以预见的滚烫数据，既让人看见政策杠杆撬动的消费热潮，也让人思考结构性 短板还在"拖后腿"。 黄金周更像一场压力测试，检验《措施》的"含金量"，也考验中国经济的消费韧性。 首先要看到，政策的红利是迅速而明显的。《措施》发布仅半月就迎来黄金周，短期效应"肉眼可见"， 四条主线"立竿见影"。 第一是时间红利，《措施》首次把"优化学生假期"写进国家级扩消费文件，鼓励地方探索春秋假。杭州 9月28—30日3天秋假与国庆中秋无缝衔接，直接催生出了"11天超长黄金周"。时间变量放大，使长线 游、深度游需 ...

Core Points - The "Zhenjiang Super Night" event aims to activate the night economy through innovative consumption scenarios and online-offline integration, running from August 15 to September [1] - The event framework consists of "1 main venue, 6 sub-venues, and 8 major segments," focusing on new business models and experiential consumption [1] - The main venue, "Jingji Relaxation Collection," features over 50 food and beverage vendors, creating a vibrant atmosphere for night-time activities [1] Group 1 - Six core commercial complexes, including Suning Plaza and Wanda Plaza, will host large-screen viewing events and various promotional activities centered around "emotional economy" and "night economy" [2] - The event encourages businesses to extend their operating hours and offers incentives such as "overtime discounts" and "energy supply stations" to enhance the consumer experience [2] - The city has previously launched a consumption promotion plan to stimulate the local economy, distributing over 10 million yuan in subsidies through various platforms [2] Group 2 - During the event, nighttime consumption accounted for over 40% of total sales, with a 13% year-on-year increase in dining expenditures [3] - The event attracted over one million spectators through various viewing points, significantly boosting sales in key commercial complexes, which saw an average increase of over 10% year-on-year [3] - The initiative aims to create a collective economic resonance and enhance the night economy in Zhenjiang, inviting citizens to participate in the festivities [3]

Group 1 - The core idea of the articles highlights the successful integration of sports events with local economic activities, particularly in driving consumer spending and enhancing the night economy in Zhenjiang through the "Soochow Super League" matches [1][2] - The city of Zhenjiang organized various activities such as "Soochow Super League Second Venue" and online platforms like "Yuehui Zhenjiang" to convert event traffic into tangible consumer energy, resulting in a more than 12% increase in foot traffic in key shopping complexes and a 10.5% year-on-year increase in revenue for some chain restaurants [1] - The local government collaborated with major online platforms like Meituan, Ele.me, and Douyin to distribute over 10 million yuan in summer consumption subsidies, which significantly boosted online consumer engagement during the event [2] Group 2 - The "Second Venue" initiative included live broadcasts of matches in major shopping centers and popular nightlife areas, creating a vibrant atmosphere for fans and encouraging them to enjoy food and shopping simultaneously [1] - Various shopping complexes launched exclusive benefits and special markets during the matches, with restaurants offering promotional packages that effectively stimulated the summer night economy [1] - The analysis from the local commerce department indicates that events like the "Soochow Super League" are becoming crucial drivers for revitalizing the night economy and boosting related consumption, with plans to further explore the "event+" model to enhance local economic growth [2]

Core Viewpoint - The article highlights the vibrant consumer experience and significant growth in retail sales in the Zhongmu New District, driven by innovative marketing strategies and government support for consumption [3][9]. Group 1: Consumer Experience - The Zhongmu New District has integrated various commercial resources, creating a commercial matrix led by the Shanshan Outlets, which attracts over 120,000 visitors daily [3]. - Events like the "Feitian Kunpeng Bubble Art Week" enhance the shopping experience, combining shopping with family-friendly activities [3][7]. - The district's strategy includes monthly themes and weekly activities to continuously engage consumers and stimulate spending [7]. Group 2: Retail Performance - The Shanshan Outlets achieved a revenue of over 1.3 billion yuan in the first half of 2025, marking a significant year-on-year increase of 26% [7]. - From January to May 2025, the total retail sales of consumer goods in Zhongmu New District reached 9.95 billion yuan, with a year-on-year growth rate of 7.4% [9]. - Specific sectors saw remarkable growth, with automotive consumption increasing by 5%, home appliance sales by 51%, dining by 15%, and department store sales by 27% [9]. Group 3: Government Initiatives - The Zhengzhou government collaborates with platforms like Alipay and Douyin to provide consumption subsidies, enhancing the market atmosphere for spending [9]. - The district has successfully developed a provincial-level brand consumption aggregation area and multiple convenient living circles to boost local commerce [7].

Group 1 - The core viewpoint of the article emphasizes the role of financial support in boosting and expanding consumption, as outlined in the recent guidelines [1] - Financial institutions are encouraged to support enterprises in technological innovation and industrial upgrades to enhance product quality and meet consumer demands for high-quality and personalized products [1] - There is a focus on optimizing the efficiency of capital flow in supply chains to reduce operational costs for businesses, thereby improving market competitiveness and creating a virtuous cycle of "supply upgrade - consumption quality improvement" [1] Group 2 - The demand side of the market is characterized by diversified and scenario-based financial service needs, particularly in emerging consumption areas such as new energy vehicles, smart home products, and green appliances [1] - Financial institutions are urged to innovate and develop a combination of products like installment loans, consumption subsidies, and insurance guarantees to cater to these new consumption fields [1] - In rural areas, there is a push to promote convenient payment tools and inclusive consumption credit to activate the potential of lower-tier markets [1] Group 3 - Recent years have seen financial institutions in China actively responding to policies aimed at boosting consumption, resulting in a series of innovative measures that have shown initial success [1] - The consumption market is exhibiting robust growth, demonstrating strong resilience and vitality [1] - An example from Zhejiang Chun'an County illustrates how local rural commercial banks have implemented a "ten special actions for financial support to boost consumption," including a 300 million yuan special credit allocation and 30 million yuan in interest discounts to effectively stimulate local consumption [2]