大象新闻记者 池里军 王震 通讯员 曹悦熠 牛宁 傍晚时分，暑热渐渐褪去，人们纷纷走出家门，涌入这些商业中心。大家三五成群地穿梭在各类时尚店铺之间，寻找着心仪的物品。 在杉杉奥特莱斯中牟店的云台广场，90后宝妈赵洁正带着孩子沉浸在"飞天鲲鹏泡泡艺术周"活动中。高达8米的发光飞天鲲鹏装置散发着梦幻的光芒，现场 乐队激情演奏，千支泡泡漫天飞舞，三者交织在一起，营造出如童话般的消费场景。赵洁不禁感叹："现在的商圈体验越来越丰富了，不仅品牌齐全，还能 一边购物一边享受亲子时光，真的很有意思。" "支付宝碰一碰，立省3.88元！"在天泽城夜市购买烤鸡腿饼的李云晓，真切地享受到了消费补贴带来的实惠。为进一步挖掘社会消费潜力，郑州市政府联合 支付宝、抖音、快手等平台持续投入消费补贴，覆盖全市商圈、特色商业街、景区等多个场景，惠及零售、餐饮、成品油、休闲娱乐等众多消费业态。通过 发放"碰一碰红包""快手消费券"等补贴，全力营造"敢消费、能消费、愿消费"的市场氛围。在换新补贴、消费补贴等政策的支持下，中牟新区汽车消费增速 达到5%、家电消费增速为51%、餐饮消费增速15%、商场百货消费增速27%，有效激活了消费市场。 据统计， ...

从需求来看，随着消费市场不断细分，不同领域的金融服务需求呈现"多元化、场景化"特征。例如，针 对新能源汽车、智能家居、绿色家电等新兴消费领域，金融机构需创新开发分期信贷、消费补贴、保险 保障等组合产品；面向县域农村市场，应推广便捷化支付工具、普惠型消费信贷，激活下沉市场潜力。 通过扩大优质金融供给，持续拓宽消费渠道，让潜在需求转化为现实购买力。 近年来，我国金融机构积极响应有关政策，在提振消费方面推出一系列创新举措并初见成效。消费市场 呈现出蓬勃发展的态势，展现出较强的韧性和活力。 例如，在浙江淳安县，为鼓励和带动消费，当地农商银行推出"金融助力提振消费十大专项行动"，通过 3亿元专项信贷投放、3000万元利息优惠、消费场景深度赋能等"组合拳"，有效激活县域消费市场活 力。 日前出台的《关于金融支持提振和扩大消费的指导意见》为金融进一步助力提振和扩大消费指明了方 向。 从供给来看，一方面，金融机构可以通过支持企业进行技术创新和产业升级，提高产品质量和附加值， 满足消费者对高品质、个性化产品的需求。另一方面，金融还可优化供应链上的资金流转效率，降低企 业运营成本，提高产品市场竞争力，形成"供给升级—消费提质"的 ...

记者 沈思怡 据悉，消费季期间，奉贤的"赛事经济"也将持续发力。今年9月12日至14日，2025MXGP世界摩托 车越野锦标赛将在奉贤国际越野赛车场举办，赛事今年新增嘉年华板块，外场免费开放，市民可畅享机 车市集、美食与亲子互动体验。此外，中国广场舞大赛总决赛、全民游泳赛、索道滑水锦标赛、环上海 ·新城自行车公开赛等大众赛事也将在消费季期间登陆奉贤，引流外来文旅消费，激发本地体育热情， 推动"体育+商业+文旅"深度融合。 启幕式上，奉贤还发布了汽车促消费补贴的最新情况。据介绍，今年6月起，奉贤启动汽车促消费 补贴活动。只要是在奉贤购车的个人消费者，购买的燃油车或新能源车符合相关要求，并由奉贤税务机 关开具购车发票，即可参与补贴活动。其中，8万元（含）至20万元车辆补贴3000元，20万元（含）以 上补贴4000元。区补叠加国补、市补政策，消费者最高可享2.4万元购车补贴。 "真金白银"的实惠提升了消费者的购车意愿。数据显示，自补贴活动开展以来，奉贤汽车市场迎来 大幅增长，23家抽样企业汽车销量同比增长91.42%，销售额同比增长73.58%。 本次消费季活动还将在"文旅体验"方面提升多元供给。眼下，奉贤博物馆 ...

全国文旅融媒体海南行宣传推介活动启动 全景式展示琼岛避暑秘境 本报海口7月8日讯 (海南日报全媒体记者刘晓惠 实习生劳兰婷)"来海南之前做了很多的'抗热攻 略'，来了发现都用不上。"7月8日，甘肃卫视主持人韩君站在舞台上，和大家分享他来海南的"清凉心 得"。 这位"西北汉子"不是第一次来海南，但却是第一次夏季来到海南。他说，海南的夏天打破了他的刻 板印象，不仅有海风拂面的凉爽，还有到热带雨林、滨海沙滩游玩的清凉玩法。 当天，由海南省旅游和文化广电体育厅主办的2025海南"清凉海岛"旅游产品推介会暨全国文旅融媒 体海南行宣传推介活动启动仪式在海口举行。来自全国30家主流文旅融媒体的主持人、记者等媒体工作 者组成的"全国文旅融媒体矩阵"，在海南开启一场清凉之旅。 "统计数据表明，海南夏季平均气温28℃，滨海区域体感清爽，雨林核心区恒温22℃，是名副其实 的避暑康养胜地。"省旅文厅副厅长李海钢介绍，海南系统构建了以"上山、下海、入馆、悦文"四大维 度为核心的夏季旅游产品体系，旨在为全国的游客朋友提供层次丰富、内涵深厚的沉浸式避暑体验 ——"上山"游，深耕雨林生态，释放自然清凉价值;"下海"游，升级滨海度假，引领亲水 ...

Core Viewpoint - The Hainan Provincial Tourism and Culture Department is launching a summer tourism consumption subsidy of 40 million yuan from July 1 to September 30 to stimulate travel demand during the peak summer season, particularly targeting family trips, graduation trips, and educational tours [1] Group 1: Subsidy Implementation - The subsidy aims to directly connect with strong consumer demand by providing cash incentives, covering various areas such as airfare, accommodation, attraction tickets, and dining [1] - Research indicates that every 1 yuan of government subsidy can generate an additional 3.5 to 5.8 yuan in consumer spending, highlighting the significant impact of the subsidy on boosting consumption [1] Group 2: Targeted Distribution - To address previous issues with subsidy distribution, Hainan is implementing a targeted approach using "precise customer group subsidies + AI verification + direct government subsidies to tourists," allowing consumers to claim the subsidy by submitting valid receipts [2] - This method shifts from a broad distribution strategy to a more precise one, ensuring that subsidies reach those who genuinely need them and reducing waste from unclaimed vouchers [2] Group 3: Enhancing Tourism Products - The government is encouraged to innovate tourism products tailored for summer travel, such as personalized itineraries for families and students, and to enhance interactive elements in educational tours [2] - It is essential to improve supporting facilities in popular tourist areas to ensure high service levels and meet consumer expectations [2] Group 4: Positive Effects of the Policy - When the tourism consumption subsidy aligns with consumer needs and is complemented by quality tourism products, it is expected to generate multiple positive effects, transforming travel expectations into enjoyable experiences [3]

Group 1 - Hainan has launched a summer tourism consumption subsidy of 40 million yuan to stimulate the summer tourism market, allowing tourists to "spend less and enjoy more" [1] - The subsidy will be available from July 1 to September 30, targeting domestic tourists (including Hong Kong, Macau, and Taiwan visitors) and local residents [1] - Tourists can apply for the subsidy through the "Cool Travel Hainan" WeChat mini-program or the "Haiyi Ban" app, with eligible expenses including transportation, accommodation, attraction tickets, and dining [1] Group 2 - An additional 20 million yuan dining consumption subsidy will be distributed, allowing eligible tourists to receive a 50 yuan subsidy for dining expenses over 400 yuan [2] - The maximum summer subsidy a single user can receive, including the dining subsidy, is 3,050 yuan [2] - Hainan is promoting a "Cool Summer, Hainan Vacation" theme with over 100 cultural and tourism activities, including concerts, exhibitions, and sports events [2]

Group 1 - The Hainan government is issuing a total of 40 million yuan in summer tourism consumption subsidies from July 1 to September 30, targeting domestic visitors and local residents [1] - The subsidy can be claimed through the "Cool Travel Hainan" WeChat mini-program or the "Haiyi Ban" app, where users can submit their tourism consumption receipts [1] - The subsidy covers various expenses including transportation, accommodation, entrance fees for attractions, and dining during the stay in Hainan [1] Group 2 - The subsidy will be verified using big data and AI technology, with a direct cash return to personal accounts based on a percentage of total consumption [2] - For local residents, spending 1,000 yuan on tourism will yield a 150 yuan subsidy (15% rate), while domestic visitors can receive up to 3,000 yuan for spending 10,000 yuan or more [2] - An additional 20 million yuan in dining consumption subsidies will be distributed, allowing eligible participants to receive 60 yuan for dining expenses of 400 yuan or more [2]

国家出台汽车消费补贴政策，是激发内需潜力、畅通经济循环、惠及千家万户的关键举措。工商银行昆 明分行作为国有大行，凭借深厚的服务积淀与高度的政治责任感主动担当，积极参与到云南省汽车补贴 发放项目中。 发挥大行担当，精准滴灌消费 工商银行昆明分行深知，每一笔补贴资金都是国家惠民政策的具象体现，承载着提振消费信心、改善民 众生活的殷切期望。为此，该行举全行之力，以最高标准、最严要求、最优资源投入项目执行，确保国 家政策红利"精准直达、应享尽享"，切实将"金融为民"的宗旨转化为服务云南人民购车需求、共享发展 成果的生动实践，彰显了国有大行服务实体、回馈社会的初心本色。 打造"宣传前哨"，放大政策声量 中国工商银行昆明分行依托卓越的金融服务能力与高度社会责任感，成功中标云南省商务厅汽车补贴发 放项目。截至目前，该行已高效精准完成五期资金发放，累计发放补贴金额达9亿元，惠及6.5万云南居 民，以金融活水精准滴灌消费市场，为区域经济高质量发展注入强劲动能。 转自：新华财经 编辑：赵鼎 依托上述系统，确保了海量申请数据毫秒级处理，资金拨付指令精准下达。五期累计9亿元补贴资金均 如期、准确直达6.5万申领者账户，创造了补贴发放 ...

Group 1 - The "Su Super" league has gained significant popularity, leading to increased brand exposure for its title sponsor, Jiangsu Bank, and other banks are also enhancing their support for the sports industry [1][2] - Banks such as Bank of China, Industrial and Commercial Bank of China, and others are focusing on strengthening financial services, diversifying product offerings, and innovating service models to support the development of the sports industry [1][3] - Financial institutions view the support for the sports industry as a strategic move that combines public welfare and commercial interests, aiming to enhance their business operations [2][4] Group 2 - Financial support for the sports industry is being amplified, with banks actively participating in events and providing substantial credit support, such as Bank of China’s commitment of 20 billion yuan for Wuhan's sports economy [3][4] - The recent guidelines from the People's Bank of China and other departments emphasize the need for a multi-layered financial product and service system to support the high-quality development of the sports industry [3][5] - Banks are targeting market opportunities within the sports industry, focusing on event financing and creating a "sports finance" service model to stimulate industry growth [4][5]

金融支持模式的创新有利于引导更多社会资本流入文旅行业，投向文旅重点领域，丰富优质文旅供给， 培育更加多元、创新的文旅产品和业态 近期，中国银行结合2025年全国文化和旅游消费促进活动，推出文旅消费金融惠民系列措施，特别是围 绕五一假期等重要节点，投放超亿元的旅游消费补贴，覆盖"吃住行游购娱"文旅消费链条，更好满足居 民游客的多样化需求。 近年来，中国银行、中国工商银行、中国农业银行等国有商业银行以及国家开发银行、中国农业发展银 行等政策性银行不断加强与文化和旅游部合作，持续加大金融对文旅产业高质量发展的支持力度，积极 为文旅消费赋能。 文旅行业发展潜力大、韧性强，在扩内需、促消费、稳增长等方面发挥着越来越重要的作用，成为社会 各界关注的热点。今年以来，从中央到地方，不断加大对文旅消费的支持力度，不仅出台了促消费的系 列政策文件，还积极推动旅游信贷、支付便利性、保险等金融服务优化。特别是近期中国人民银行、国 家金融监督管理总局、中国证券监督管理委员会推出一揽子金融政策，从下调政策利率、设立5000亿 元"服务消费与养老再贷款"，推出支持小微企业、民营企业融资一揽子政策等方面着手，不断丰富和创 新金融工具，为扩大 ...