Investment Rating - The report gives a "Strong Buy" investment rating for the company [1][7]. Core Views - The company is expected to achieve net profits of 202 million, 253 million, and 322 million yuan for the years 2025 to 2027, corresponding to PE ratios of 37x, 29x, and 23x respectively. The company's product demand is stabilizing, effectiveness is being enhanced, and e-commerce is increasing product prices. The company has strong offline channel barriers and smooth e-commerce expansion [1][7]. Financial Data and Valuation - Total revenue (in million yuan) is projected to grow from 1376 in 2023 to 2819 in 2027, with year-on-year growth rates of 5%, 13%, 20%, 22%, and 23% respectively [2]. - Operating profit (in million yuan) is expected to increase from 147 in 2023 to 373 in 2027, with year-on-year growth rates of 2%, 27%, 25%, 26%, and 27% respectively [2]. - Net profit attributable to shareholders (in million yuan) is forecasted to rise from 141 in 2023 to 322 in 2027, with year-on-year growth rates of 5%, 14%, 25%, 26%, and 27% respectively [8]. Company Overview - The company has a total share capital of 172 million shares and a market capitalization of 7.5 billion yuan. The current stock price is 43.33 yuan, with a net asset value per share of 8.7 yuan and a return on equity (ROE) of 11.2% [3][8]. Sales and Product Strategy - The company has successfully created a high-end product, "7 Days Repair," which has driven sales acceleration and product structure optimization. The e-commerce strategy has shifted to focus on high-end products, with significant growth in sales through platforms like Douyin [7][14]. - The "7 Days Repair" product is priced at 39.9 yuan, which is about double the price of traditional products, and has gained significant market share on e-commerce platforms [21][47]. Management and R&D - The company has a strong management team with extensive industry experience, which has allowed it to adapt to market changes effectively. The R&D investment remains stable at 3-3.5% of revenue, positioning the company well for future product launches [50][51][53]. - The company is focusing on a comprehensive channel layout, with a solid offline presence and proactive engagement in e-commerce, particularly on platforms like Douyin [55].