Core Insights - The role of multimedia operators has evolved from a "new profession" to a standard requirement for businesses as the digital economy accelerates [2][9] - The upcoming "Honghu Craftsman" vocational skills competition will feature multimedia operators as one of its five categories, highlighting the importance of this profession [2][4] Industry Overview - Multimedia operators are responsible for utilizing various media technologies and channels for information production, dissemination, and interaction, while also analyzing and optimizing the effectiveness of these communications [3][9] - The training for multimedia operators includes four main areas: live streaming, shooting, editing, and operations, preparing students for careers in the digital economy [3] Competition Structure - The multimedia operator competition consists of two modules: Module A includes a skills assessment with 50 objective questions and two practical tasks, while Module B focuses on the creation of a short video based on provided materials [4][5] - The assessment aims to evaluate the comprehensive knowledge and skills of participants in multimedia operations [4][6] Skills Development - The competition serves to upgrade industry skills by establishing clear assessment standards, encouraging practitioners to learn new tools and multi-platform operations [7][8] - For individual participants, the competition acts as both a training ground and a showcase for their skills, potentially attracting the attention of employers and enhancing the professional recognition of multimedia operators [7][8] Future Prospects - The integration of AI technology and the emergence of new scenarios like the metaverse will increase the demand for multimedia operators with cross-domain integration capabilities and international communication skills [9]

Group 1 - The article discusses the evolution of the e-book business model, highlighting the impact of e-commerce platforms and the rise of knowledge payment as a transformative force in the publishing industry [1][2] - The success of the e-book "My Grandmother, Never Internalizing" is attributed to a collaborative effort among the publishing house, WeChat Reading, and the editorial team, which effectively identified market trends and user preferences [3][4] - The e-book achieved significant popularity, with over 400,000 cumulative readings across platforms and sales of over 1.5 million copies of the corresponding paper book [2][8] Group 2 - The article emphasizes the importance of a multi-media approach in promoting both e-books and paper books, leveraging social media and user engagement to enhance visibility and sales [10][11] - The marketing strategy included timely launches and targeted discussions around themes such as "family," "personal growth," and "female empowerment," which resonated with the audience [7][10] - The e-book's success led to a surge in interest for the paper book, resulting in multiple print runs and significant sales growth within a short period [13][15] Group 3 - The collaboration between the editorial team and WeChat Reading allowed for innovative content packaging and marketing strategies, which were crucial for the e-book's breakout success [5][6] - The article highlights the role of digital platforms in extending the lifecycle of books, transforming them from bestsellers to long-term sellers through sustained engagement and promotion [15][16] - The case study illustrates the potential for e-books and paper books to coexist and support each other in a comprehensive publishing ecosystem, maximizing content value and market reach [16]