转自：贵州日报 廖津霈 省委十三届八次全会提出，围绕旅游淡季不淡、旺季更旺，丰富高品质旅游产品供给，深化"旅游+多 产业"融合发展。全季节产品矩阵是一种创新的旅游产品开发理念，旨在打破旅游淡旺季的界限，就是 充分挖掘贵州在不同季节的这些特色旅游资源，将其转化为具有吸引力的旅游产品，并进行有机整合， 形成一个完整的产品体系，以满足不同游客群体的多样化需求，促进贵州文旅市场的均衡发展。 构建四季差异化、体验层次化的全季节产品矩阵。将贵州文旅资源从单一的"避暑经济"拓展至四季差异 化、体验层次化的产品体系。春季开发"生态康养"产品，依托贵州丰富的森林资源，推出森林康养之 旅，结合布依族"三月三"节庆，打造"康养+民俗"体验项目；夏季升级"避暑经济"，在传统观光基础 上，开发避暑露营与自然美景夜间实景演出等深度体验产品，延长游客停留时间；秋季聚焦乡村旅游， 整合黔东南稻田景观、黔北柑橘采摘资源，推出丰收体验之旅，结合苗族"苗年"前期筹备活动，打 造"农耕文化+民族习俗"产品；冬季培育暖冬经济，开发乡间温泉康养度假和冬季滑雪产品等，形成四 季有主题、月月有活动的产品格局。 建立"数据驱动+动态响应"的精准流量调控体系。 ...

Core Insights - Canada Goose reported a 1.8% year-over-year increase in global revenue and a significant 21.8% growth in direct-to-consumer (DTC) channel revenue for Q2 of fiscal year 2026, indicating effective global market strategies and brand positioning [1][10] - The CEO emphasized that the company's strategic initiatives are yielding expected results, showcasing a focus on channel concentration, product innovation, and global collaboration [1][10] Group 1: DTC Channel and Market Performance - The DTC channel is identified as the main driver of revenue growth, with comparable sales increasing by 10.2% year-over-year, reflecting the effectiveness of refined retail operations [2][3] - The company has strategically enhanced its physical stores, such as the flagship store in Beijing and the artistic space on the Champs-Élysées in Paris, transforming them into experiential hubs that embody the brand's philosophy [3][4] - Online sales have surged, particularly in the Asia-Pacific region, driven by targeted strategies on platforms like Douyin, which effectively engage younger consumers [4][5] Group 2: Regional Market Strategies - North America remains a stable market, while China has emerged as a growth leader, with DTC channel performance significantly boosting overall sales in the Asia-Pacific region, which saw a 20% year-over-year increase [5] - The European market is undergoing strategic upgrades, with a newly renovated store in Paris reflecting the brand's commitment to the high-end market [5] Group 3: Product Innovation and Seasonal Strategy - Product innovation is central to the brand's growth, with the 2025 fall/winter collection showcasing modern reinterpretations of classic items, leading to a doubling of revenue share from new products [6][7] - The brand is expanding its product offerings to include all-season items, such as the Snow Goose by Canada Goose spring/summer capsule collection, which aims to redefine summer apparel [7] Group 4: Operational Efficiency and Brand Influence - The company has achieved a 3% year-over-year reduction in inventory levels, marking eight consecutive quarters of decline, attributed to effective inventory management and data-driven supply chain adjustments [8] - Brand influence is being amplified through strategic partnerships and ambassador appointments, enhancing the brand's appeal among target demographics, particularly in the Asia-Pacific region [9][10]