Core Viewpoint - The company held a half-year performance briefing on September 25, 2025, to discuss its growth strategies and competitive advantages in the custom home furnishing market during an industry adjustment period [1]. Group 1: Performance and Growth Strategies - The company aims to maintain its growth momentum by enhancing product premiumization through original design and craftsmanship innovation, optimizing channel layout, and implementing refined cost management to ensure stable profitability [2]. - Key initiatives include expanding high-value product sales, building flagship stores in core cities, and improving operational efficiency through centralized procurement and lean production [2]. Group 2: Market Competition and Advantages - The custom home furnishing market is transitioning from scale expansion to deep integration, leading to increased market differentiation, with top brands consolidating their market share [3]. - The company focuses on the mid-to-high-end market with three main competitive advantages: strengthening original design capabilities, proactive channel strategies in core cities, and lean management practices to ensure profitability [3]. Group 3: Flagship Store Strategy - The flagship store initiative involves significant upfront investment but is designed to enhance consumer experience and improve terminal competitiveness [3]. - The company supports dealers in opening flagship stores by providing policies to reduce costs and enhancing their operational capabilities to increase profitability [3].