Core Viewpoint - Weixing New Materials reported a net profit attributable to shareholders of 271 million yuan in the first half of 2025, a year-on-year decrease of 20.25% [1] - The company continues to focus on high-quality development despite ongoing pressure on performance and increasing industry competition [1] Financial Performance - In Q2, the net profit attributable to shareholders was 157 million yuan, down 15.55% year-on-year [1] - The overseas revenue reached 148 million yuan, reflecting a year-on-year decline of 12.03% [1] Business Strategy - The company is implementing a "strategic focus" and "transformation upgrade" to concentrate on core businesses and retail fundamentals [1] - Efforts are being made to enhance retail channel capabilities and accelerate product upgrades and service innovations [1] Regional Performance - Sales in the East China, Northeast, and Central China regions have seen significant declines [1] Market Positioning - The company is maintaining a steady growth in its waterproof business while optimizing its water purification segment [1] - The overseas business is currently in the early stages of layout and integration [1] Investment Outlook - Given the company's transformation and excellent operational quality, a "buy" rating is maintained [1]

Investment Rating - The investment rating for the company is "Outperform" (maintained) [2] Core Views - The company reported a revenue of 2.078 billion yuan in H1 2025, a year-on-year decrease of 11.3%, and a net profit attributable to shareholders of 271 million yuan, down 20.25% year-on-year. The Q2 revenue was 1.18 billion yuan, reflecting a year-on-year decline of 12.2% but a quarter-on-quarter increase of 32.1% [7] - The real estate sector continues to exert pressure on the company's demand, with a 14.8% decline in completed real estate area in the first half of the year. Despite this, the company maintained a gross margin of 40.5% and a net margin of 13.1%, indicating strong profitability [7] - The company plans to distribute a mid-term dividend of 157 million yuan, maintaining a high payout ratio of 57.9%, and expects better performance in the second half of the year due to potential improvements in retail business and new initiatives [7] Financial Data and Earnings Forecast - Total revenue forecast for 2025 is 6.643 billion yuan, with a year-on-year growth rate of 6.0%. The net profit attributable to shareholders is projected to be 1.021 billion yuan, reflecting a year-on-year increase of 7.2% [6] - The company’s earnings per share (EPS) for 2025 is estimated at 0.64 yuan, with a projected price-to-earnings (P/E) ratio of 17 [6] - The company has maintained a low debt-to-asset ratio of 22.93% and a strong cash position, with net cash inflow from operating activities of 581 million yuan, up 99.1% year-on-year [7]