Core Viewpoint - The release of the "Guangdong Animation and Film Policy 15 Measures" is timely and aims to inject new momentum into the high-quality development of the animation industry, covering support for all segments of the industry chain [1][4]. Industry Overview - Guangzhou's animation industry has a strong foundation, with a total output value exceeding 300 billion yuan, accounting for about one-fifth of the national total. The city produces over 200 animated films annually, leading the country in both production and broadcast volume [2][3]. - Iconic IPs such as "Pleasant Goat and Big Big Wolf" and "Zhu Zhu Xia" have established benchmarks for the Chinese animation industry, contributing to a golden era of original animation in Guangzhou [2]. Government Support - The government has provided continuous support for the animation industry since 2006, with policies aimed at accelerating the development of software and animation. Recent plans include fostering digital IP in gaming, animation, and related sectors [3][4]. - The "Guangdong Animation and Film Policy 15 Measures" emphasizes the establishment of a "Guangdong-Hong Kong-Macao Greater Bay Area Animation and Film Industry Alliance," promoting collaborative development across the region [4]. Technological Advancements - The use of AI technology in animation production has created new opportunities, as seen in the film "Falling Dust," which features over 1,600 special effects and utilizes an in-house developed intelligent production engine to enhance efficiency [5][6]. Market Trends - There is a growing demand for high-quality original content, with the success of films like "Nezha 2" signaling a shift towards prioritizing content quality in the industry [7]. - The "Guangdong Animation and Film Policy 15 Measures" aims to create original IP content for all age groups, aligning with market trends and audience preferences [7]. Industry Collaboration - Companies like Aofei Entertainment are focusing on strengthening their core IPs while nurturing new talents and expanding into emerging content forms such as short videos and web series [8]. - The "Z economy," driven by manga, animation, and gaming IPs, has become popular among Generation Z consumers, with significant spending observed at events like the Guangzhou Firefly Comic Exhibition [9]. Event Impact - The Guangzhou Firefly Comic Exhibition has seen impressive attendance, with 181,000 visitors over three days and an average spending of 668.71 yuan per person, highlighting the economic potential of the animation and comic sectors [9].