猪猪侠人偶（左一）在广东汕头和潮绣传承人（左四）等在一起。本文配图均由咏声动漫提供 2025年国庆档，国民动画IP猪猪侠迎来其系列的第10部大电影《猪猪侠·一只老猪的逆袭》。这部作品 不仅是猪猪侠诞生20周年的重要作品，也被视为其从"少儿向"转向"全龄化"叙事的关键尝试，引发业内 外关注。 扎根岭南 猪猪侠诞生于2005年，由广州咏声动漫打造。其经典形象——身披中国红披风、头戴虎头帽的小猪英 雄，曾伴随一代代儿童成长。 2000年，咏声动漫创始人古志斌在英国留学时，被外国同学问道："为什么电视上看不到你们中国的作 品？"这句话刺痛了他，"那一刻，我坚定了要把中国动画推向世界的想法。"古志斌说。2005年，他回 到广州，带领团队从传统幼教产品中汲取灵感，结合中国红、虎头帽等文化元素，创造出猪猪侠这一形 象。 这种转型并非孤例，近年来，《哪吒之魔童降世》《雄狮少年》等作品的成功，都展现出国产动画向全 龄化发展的趋势。 《猪猪侠·一只老猪的逆袭》也从营销策略上进行了创新尝试。制片人黄龙说："我们借助表情包、潮玩 等衍生内容拥抱年轻群体，通过抖音、小红书等平台用年轻化语言传递故事，实现破圈传播，成功覆盖 情侣、大学生 ...

9月1日，咏声动漫出品的动画大电影《猪猪侠·一只老猪的逆袭》（以下简称《一只老猪的逆袭》）在社交媒体上发布了一张主视觉海报。 结果，电影总制片人、咏声动漫电影事业部总经理黄龙完全被惊到了：一张单帧的平面图，竟然能在抖音上获得几十万点赞、近10万条评论。 "温水煮青蛙"好几年了，"猪猪侠"是国内动画领域国民级的IP，却始终无法在大电影上突破亿元票房天花板。本来团队已经下了"定论"：它太低幼 了，很难破年龄圈层。但近几年，猪猪侠的表情包和带有"童年回忆"属性的热梗在网络上爆火，黄龙和团队决定"背水一战"——这或许是一次打破 年龄圈层的好机会。 作为猪猪侠IP的20周年电影，团队决定新作从"亲子向"转型"全龄向"，甚至是偏"成人向"。 电影2023年立项。剧本层面不再局限于他们习惯的逻辑，而是要塑造一个有当代年轻人气质的"老猪"。头一次碰这种题材，团队对剧本的打磨很细 致，经手黄龙的编剧合同都有四五份之多。 特别是在尺度上的改变。以往少儿动画电影，为了不被打上"教坏孩子"的标签，语言尺度空间十分有限。而这部新作则完全以年轻人为目标受众进 行创作，玩了很多年轻人的热梗。 整个电影的制作周期超过两年，制作成本超过以往任 ...

研讨会上，咏声动漫副总裁、影片总导演陆锦明介绍，《猪猪侠·一只老猪的逆袭》是猪猪侠系列20周 年重磅之作，目标是打破猪猪侠"低幼"刻板印象，将其从单纯的儿童冒险动画转变为全年龄段可享、兼 具欢笑与感动的作品。北京电影学院中国动画研究院常务副院长曹小卉认为"守旧守不住IP"，并指猪猪 侠从儿童动画走向合家欢乃至全年龄段作品，体现出中国经典IP在延续中迭代、在传承中创新的必然路 径。 北京电影学院动画学院教授、博士生导师李剑平表示，与以神话题材为主的其他地区创作不同，广东动 画更显"童心"，而童话创作本身在中国文学与动画体系中本就具有较高难度，因此猪猪侠IP历时二十年 的持续开发尤显不易。 南都讯 记者王森 发自北京 据悉，猪猪侠20周年电影《猪猪侠·一只老猪的逆袭》即将在10月1日国庆档 上映。近日，由中国文联电影艺术中心、中国世界电影学会主办的猪猪侠20周年电影创作创新暨《猪猪 侠·一只老猪的逆袭》观摩研讨会在北京举行。 今年正值咏声动漫旗下国民IP"猪猪侠"诞生20周年，咏声动漫推出《猪猪侠·一只老猪的逆袭》。据了 解，作为咏声动漫每年稳定推出的系列电影之一，该片是IP发展从"低幼向"迈向"全龄向"的系统性 ...

以前流行猪猪侠我也用，猪猪侠多可爱，但最近为什么都在发真实 web0 的猪表情包？我不理解！ ...

Group 1 - Guangdong's film industry has achieved remarkable success, maintaining its position as China's top box office region for 23 consecutive years, with over 1,300 cinemas currently operating [1] - In the summer of 2025, Guangdong's box office revenue reached 1.599 billion yuan, a year-on-year increase of 7.6%, with over 41.62 million viewers, reflecting a growth of approximately 17% [1] - In 2024, Guangdong's film production is projected to surpass 5.1 billion yuan in box office revenue, accounting for 15.3% of the total domestic box office for Chinese films, particularly excelling in the animation sector [1] Group 2 - Companies like Aofei Entertainment are leveraging an "IP + full industry chain" model, with their "Super Wings" IP series reaching over 100 countries and accumulating over 60 billion views online [1] - The "Pig Pig Hero" series by Guangdong Yongsheng Animation is gaining popularity in Russia and Thailand, with a 20th-anniversary film set to release in October 2023, aiming to enhance its international influence [2] - The "Boonie Bears" series has been translated into over 100 languages and distributed to more than 130 countries, generating over 7.5 billion yuan in total box office revenue in China [2]

Group 1 - The "2025 IPX World Cultural Tourism Flow Conference" was held in Shenzhen, featuring over 1,000 popular IPs and 380 participating companies from 21 countries and regions, with an exhibition area of 15,000 square meters [1] - The event is expected to attract over 35,000 professional visitors, showcasing the global trend of deep integration between IP licensing, creative design, and the cultural tourism industry [1] - The main forum focused on "Intelligent Observation of the World: New Chapter in Cultural Tourism," with experts discussing how cultural IP can reshape urban dialogue through technology [2] Group 2 - The conference included the 12th Shenzhen International IP Licensing Industry Expo and the 3rd Shenzhen International Cultural and Creative Exhibition & Trendy Toy Exhibition, featuring over 30,000 exhibits across the entire industry chain [2] - Topics covered included IP licensing, cultural derivatives, intangible cultural heritage activation, digital cultural tourism, and trendy art, creating a cross-industry aggregation effect [2] - Representatives from various companies discussed the digital transformation of cultural tourism and emerging sectors like low-altitude cultural tourism [2]

Group 1 - The "2025 IPX World Cultural Tourism Flow Conference" was held in Shenzhen from August 27 to 29, organized by the Shenzhen Cultural Tourism Promotion Association, involving over 50 business associations [1] - The conference featured more than 30 forums and activities, two major exhibitions, and an IP licensing matchmaking event, covering an exhibition area of 15,000 square meters with over 1,000 popular IPs from 21 countries and regions [1][2] - The event is expected to attract over 35,000 professional visitors, showcasing the global trend of deep integration between IP licensing, creative design, cultural and creative toys, and the cultural tourism industry [1] Group 2 - The main forum focused on "Intelligent Observation of the World: New Chapter in Cultural Tourism," with experts discussing how phenomenon-level IPs can reconstruct urban dialogue through culture and technology [2] - Representatives from companies like Tencent Cultural Tourism and the Guangdong-Hong Kong-Macao Greater Bay Area Low-altitude Economy Drone Association will brainstorm on digital transformation in cultural tourism and emerging sectors [2] - The conference also included the 12th Shenzhen International IP Licensing Industry Expo and the 3rd Shenzhen International Cultural and Creative Exhibition & Trendy Toy Exhibition, featuring over 30,000 exhibits across the entire industry chain [2]

Core Viewpoint - The article highlights the arrest of a suspect involved in creating cheating software for ride-hailing services, which undermines the fairness of the order allocation process in the industry [1][2]. Group 1: Incident Overview - Shanghai Minhang police arrested a suspect, Li, for creating cheating software that helps ride-hailing drivers quickly grab orders, disrupting the fairness and order of transactions [1]. - The police seized five types of cheating software, including "Pig Pig Hero" and "Little Raccoon," with involved funds exceeding 2 million yuan [1]. - The suspect has been charged with the crime of damaging computer information systems and has been approved for arrest by the procuratorate [1][2]. Group 2: Software Development and Distribution - The suspect, Li, has a background in software development and was commissioned to create multiple versions of cheating software for ride-hailing platforms in 2023 [2]. - Li profited over 2 million yuan through various online channels by distributing the cheating software, which was sold with user manuals for easier implementation by drivers [2]. - Since 2024, Didi has collaborated with multiple local police departments to initiate 23 special cases against cheating software, resulting in the arrest of 93 individuals and the dismantling of 23 cheating software development and sales groups [2].

Core Viewpoint - The popularity of the collectible toy brand Labubu has surged globally, with celebrities endorsing it, leading to a significant increase in demand and subsequent issues with scalpers [1][4][11] Company Developments - TOP TOY, a collectible toy brand under Miniso, is reportedly seeking to go public in Hong Kong, having engaged JPMorgan and UBS for its IPO process [1][4] - TOP TOY aims to introduce new investments from sovereign wealth funds before selling shares, marking its second attempt at an IPO since March [1][4] - The brand was established in December 2020 and has expanded its product offerings significantly, with around 11,000 SKUs by the end of last year [4] Financial Performance - TOP TOY's revenue for 2024 is projected to grow by 44.71% to 984 million RMB, with GMV increasing by 41.04% to 814 million RMB [4][5] - The total number of transactions increased by 56.71% to approximately 19.9 million, although the average transaction value decreased by 9.73% to 109.5 RMB [4][5] - Compared to competitors, TOP TOY's performance lags behind leading companies like Pop Mart, which reported revenues of 13.038 billion RMB in 2024 [4][6] Market Position and Strategy - TOP TOY's self-owned IP accounts for a low single-digit percentage of its revenue, relying heavily on third-party brand products [6][8] - The company plans to differentiate itself by focusing on global IPs rather than developing its own, aiming to create products through reinterpretation of existing popular IPs [8][9] - TOP TOY has ambitious plans to open over 1,000 stores globally within five years, with expectations that overseas sales will exceed 50% of total sales [9][10] Competitive Landscape - The collectible toy market is competitive, with companies like Pop Mart and 52TOYS also pursuing IPOs and expanding their market presence [1][11] - Pop Mart's revenue from overseas markets has seen significant growth, indicating a trend among collectible toy brands to expand internationally [10][11]

Core Viewpoint - The release of the "Guangdong Animation and Film Policy 15 Measures" is timely and aims to inject new momentum into the high-quality development of the animation industry, covering support for all segments of the industry chain [1][4]. Industry Overview - Guangzhou's animation industry has a strong foundation, with a total output value exceeding 300 billion yuan, accounting for about one-fifth of the national total. The city produces over 200 animated films annually, leading the country in both production and broadcast volume [2][3]. - Iconic IPs such as "Pleasant Goat and Big Big Wolf" and "Zhu Zhu Xia" have established benchmarks for the Chinese animation industry, contributing to a golden era of original animation in Guangzhou [2]. Government Support - The government has provided continuous support for the animation industry since 2006, with policies aimed at accelerating the development of software and animation. Recent plans include fostering digital IP in gaming, animation, and related sectors [3][4]. - The "Guangdong Animation and Film Policy 15 Measures" emphasizes the establishment of a "Guangdong-Hong Kong-Macao Greater Bay Area Animation and Film Industry Alliance," promoting collaborative development across the region [4]. Technological Advancements - The use of AI technology in animation production has created new opportunities, as seen in the film "Falling Dust," which features over 1,600 special effects and utilizes an in-house developed intelligent production engine to enhance efficiency [5][6]. Market Trends - There is a growing demand for high-quality original content, with the success of films like "Nezha 2" signaling a shift towards prioritizing content quality in the industry [7]. - The "Guangdong Animation and Film Policy 15 Measures" aims to create original IP content for all age groups, aligning with market trends and audience preferences [7]. Industry Collaboration - Companies like Aofei Entertainment are focusing on strengthening their core IPs while nurturing new talents and expanding into emerging content forms such as short videos and web series [8]. - The "Z economy," driven by manga, animation, and gaming IPs, has become popular among Generation Z consumers, with significant spending observed at events like the Guangzhou Firefly Comic Exhibition [9]. Event Impact - The Guangzhou Firefly Comic Exhibition has seen impressive attendance, with 181,000 visitors over three days and an average spending of 668.71 yuan per person, highlighting the economic potential of the animation and comic sectors [9].