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夯实“电竞+信创” AI眼镜开辟新赛道
Zhong Guo Zheng Quan Bao· 2025-11-10 20:09
Core Viewpoint - Thunderobot Technology, the first "e-sports equipment stock" on the Beijing Stock Exchange, reported significant revenue and net profit growth in the first three quarters of 2025, outperforming the industry due to a combination of market recovery and the company's "dual-wheel drive" strategy [1][2]. Performance Breakthrough: Collaborative Growth Across Business Segments - The company's growth in the first three quarters is attributed to the recovery of the PC industry and the effective implementation of its "e-sports + trusted innovation" strategy, which has led to positive revenue and profit growth [1][2]. - Domestic market growth significantly outpaced overseas markets, driven by product optimization and improved supply chain efficiency [2]. - The trusted innovation business saw over 70% revenue growth in the first half of the year, fueled by policy support and increasing demand in sectors like finance and energy [2]. - The e-sports ecosystem business, including e-sports hotels, has also contributed significantly, with over 40 hotels opened and more than 180 signed contracts nationwide [2]. Product Competitiveness and Strategy - The company emphasizes addressing user needs and achieving cost control as core competitive strategies, focusing on high performance and affordability [3]. - Thunderobot's differentiation strategy includes launching unique products like the G45 laptop with advanced features, targeting specific market segments [3]. - Cost control is achieved through optimized supply chain management and long-term partnerships with key component manufacturers [3]. Strategic Focus: AI Glasses and Trusted Innovation - AI hardware is identified as a key strategic direction, with smart glasses already launched, despite the competitive landscape [4]. - The company aims to develop AR + AI glasses with advanced technology to enhance user experience, although this requires overcoming significant technical challenges [4]. Trusted Innovation Business as a Growth Engine - The trusted innovation business is projected to grow by 70%-80% this year, with higher profit margins compared to consumer products [5]. - The company focuses on trusted innovation terminal products and plans to expand its e-sports hotel business to enhance profitability [5]. Global Expansion: Targeted Overseas Market Strategy - The overseas market accounted for nearly 40% of total revenue in 2024, with successful entry into the competitive North American market [6]. - Thunderobot has achieved significant sales growth in North America, ranking second in average price, and plans to leverage e-commerce for rapid global expansion [6]. - The company aims for overseas revenue to increase to over 50% in the next 3-5 years, with a focus on small peripheral products that are easier to distribute [6]. Future Positioning - Thunderobot aims to be a leader in niche markets, maintaining an advantage in e-sports hardware, rapidly advancing in trusted innovation, and seizing opportunities in the AI glasses sector [6].