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趋势研判!2025年中国智能手环行业产业链、相关政策、出货量、重点企业及发展趋势分析:市场稳步扩长,技术突破与市场需求共振推动行业爆发[图]
Chan Ye Xin Xi Wang· 2025-07-08 01:55
Core Viewpoint - The smart wristband industry is experiencing rapid growth driven by increasing health management awareness among consumers and technological advancements, with a shift from basic activity tracking to comprehensive health management platforms expected in the future [1][4][20]. Group 1: Industry Definition and Classification - Smart wristbands are wearable smart devices that integrate traditional hardware technology, new human-computer interaction technology, cloud application services, and big data [2][4]. - Wearable devices can be categorized into ear-worn devices, smartwatches, and wristbands, allowing users to track exercise, sleep, and dietary data in real-time [2]. Group 2: Current Development Status - The smart wristband market is expanding steadily, with global shipments expected to reach 37.29 million units in 2024, and approximately 17.99 million units in China [4]. - Projections for 2025 indicate global shipments could reach 42.8 million units, with China's shipments expected to be around 21.8 million units [4]. Group 3: Industry Chain - The upstream of the smart wristband industry includes hardware suppliers (chips, sensors, displays, batteries) and software/cloud service providers [6]. - The midstream involves the manufacturing of smart wristbands, while the downstream applications include health management, fitness, lifestyle assistance, and entertainment [6]. Group 4: Development Environment and Policies - National policies are increasingly supportive of the smart wristband industry, with initiatives like the "14th Five-Year Digital Health Plan" incorporating smart wristbands into family doctor service equipment lists [8][9]. - Upcoming regulations, such as the EU's MDR rules in 2024, are expected to raise industry entry barriers, prompting technological upgrades among companies [8]. Group 5: Competitive Landscape - The smart wristband market in China is highly concentrated, with Xiaomi and Huawei accounting for 85% of the market share [10]. - Other notable brands include Honor, Keep, Dido, and Leshi Medical, which are also significant players in the market [10]. Group 6: Key Companies - Xiaomi is recognized for its competitive pricing and innovative technology, making it a popular choice among consumers [11]. - Huawei maintains a leading position through continuous technological innovation and a diverse product lineup [16]. - Leshi Medical focuses on providing integrated solutions for chronic disease management and has established partnerships with various health industry clients [13][14]. Group 7: Future Trends - The smart wristband industry is expected to evolve from basic activity tracking to becoming AI health assistants, enhancing user experience and engagement [20]. - Companies are likely to leverage supply chain advantages to increase market share in regions like Southeast Asia and Latin America [20].