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智能、悦己、减负!苏宁易购发布2026年春节消费洞察
Sou Hu Cai Jing· 2026-02-25 07:35
新一轮国家补贴政策效应释放,叠加春节假期消费旺季,持续激活家电3C消费动能。苏宁易购发布的 春节消费洞察显示,2月15日至23日,全国门店客流环比增长78%,一级能效/水效家电销售占比提升至 92.8%,智能手表、手环、智能眼镜等可穿戴装备销售环比增长62%,家电3C消费加速向智能化、潮流 化、场景化方向扩容升级。从区域维度来看,北京、南京、上海、成都、广州成为换新热度最高城市。 苏宁易购门店管理平台负责人表示,"以小换大、以换代修、以智能换传统,成为今年春节档用户的普 遍选择。消费者不再满足基础功能换新,而是围绕具体生活场景寻找'一步到位'的解决方案"。他补充 道,新生代年轻消费客群成为"新年主理人",聚会家宴、家务减负、科技年礼等新需求加速涌现,正成 为拉动家电消费增长的关键引擎。 AI智能家电嵌入家庭生活场景,成为春节年货消费"顶流"。大年初三,在南京新街口苏宁易购Max店, 消费者杜先生挑选了一台新款智能冰箱。"今年父母从老家赶来过年,带来各种腊味、海鲜等特产,将 近10年的老冰箱实在装不下了"。他选购的智能冰箱不仅空间更大,具备独立分区控温,还能主动除菌 净味。"虽然比普通款贵一些,但日常用起来更方 ...
外国游客的访华行程正被重新定义 到中国,“中国购”
Ren Min Ri Bao· 2026-02-24 01:31
特色购—— 科技类产品成新宠 "一定要带着空箱子去中国""'中国购'必买商品榜单""超实用中国离境退税指南"——点击国外社交平台 的"中国购"词条,这几条帖文居点赞量榜首。国家税务总局数据显示,2025年,办理离境退税的境外旅 客数量同比增长305%,退税商品销售额同比增长95.9%,退税额同比增长95.8%。 从"中国游"到"中国购",这些具体实用的中国购物指南,不仅是入境游产品的延伸,更折射出中国旅游 市场的深层变革。丰富多元的消费场景正重新定义外国游客的访华行程,每一次扫码支付的背后,都是 对中国制造品质、科技创新实力与东方美学理念的深度认同。 一站式购物获点赞 "这两款型号有什么不同?可以与我的手机连接使用吗?"在北京王府井步行街的一家数码产品专卖店 里,意大利游客卢卡正在挑选一款中国品牌智能手环。在导购的详细讲解下,卢卡试用了手环的多项功 能,一口气买了4个。"我妻子有晨跑习惯,健康监测功能对我父母很有用,我的孩子更不用说了,中国 智能产品能让他成为学校里的'人气王'。"卢卡笑着告诉记者,来中国旅行前,他收到不少朋友的"代 购"请求,蓝牙耳机、充电宝等都在"代购"清单内。 随着中国"科技潮"席卷全球 ...
外国游客的访华行程正被重新定义—到中国,“中国购”
Ren Min Ri Bao· 2026-02-24 01:09
"一定要带着空箱子去中国""'中国购'必买商品榜单""超实用中国离境退税指南"——点击国外社交平台 的"中国购"词条,这几条帖文居点赞量榜首。国家税务总局数据显示,2025年,办理离境退税的境外旅 客数量同比增长305%,退税商品销售额同比增长95.9%,退税额同比增长95.8%。 从"中国游"到"中国购",这些具体实用的中国购物指南,不仅是入境游产品的延伸,更折射出中国旅游 市场的深层变革。丰富多元的消费场景正重新定义外国游客的访华行程,每一次扫码支付的背后,都是 对中国制造品质、科技创新实力与东方美学理念的深度认同。 特色购—— 浙江义乌有着"世界超市"之称,从指甲刀、手机壳到智能家电、无人机,"一站式"购物体验使其成为外 国游客"中国购"的重要一站。义乌国际商贸城里,土耳其游客伊斯玛艾尔在一家主营DIY玩具的店铺内 驻足良久,无论是手工钩织相框还是立体拼图模型,他都颇感兴趣,"只要有想买的商品,在义乌一定 能找到"。俄罗斯游客安娜为儿子选购了一款支持100多种语言实时互译的便携式智能翻译器,"义乌与 我想象中的完全不一样,这里不是廉价小商品的批发市场,更像是一座'未来生活实验室'"。 文化味—— 传统伴 ...
到中国,“中国购”
Ren Min Ri Bao· 2026-02-23 23:57
Core Insights - The article highlights the increasing convenience of inbound tourism in Hainan Free Trade Port, with a focus on the rise of "China Purchase" as a new trend among foreign tourists [2][10]. Group 1: Inbound Tourism and Shopping Trends - The "China Purchase" trend is characterized by a significant increase in the number of foreign tourists engaging in shopping, with a projected 305% growth in the number of tourists handling tax refunds by 2025 [4]. - The sales revenue from tax refund items is expected to rise by 95.9%, while the total tax refund amount is anticipated to increase by 95.8% [4]. - The shift from "China Tour" to "China Purchase" reflects a deeper transformation in the Chinese tourism market, with diverse consumption scenarios redefining foreign tourists' itineraries [4][10]. Group 2: Popular Products and Shopping Experiences - Technology products have become increasingly popular among foreign tourists, with items like smart wristbands and Bluetooth earphones topping their shopping lists [6][7]. - Shopping destinations like Shenzhen's Huaqiangbei and Yiwu International Trade City are becoming key locations for foreign tourists, offering a wide range of tech products and a one-stop shopping experience [7][8]. - Traditional souvenirs are being modernized, with unique cultural gifts gaining popularity among foreign visitors, such as handcrafted items that reflect Chinese cultural aesthetics [9][10]. Group 3: Policy and Service Enhancements - The Chinese government is enhancing the inbound tourism experience by improving visa processes, international transportation, and payment services, making the shopping experience smoother for foreign tourists [10][11]. - By November 2025, there will be 12,252 tax refund stores nationwide, with over 7,000 offering "immediate refund" services, indicating a significant expansion of the tax refund network [11]. - The recent upgrade of Hainan's duty-free policy allows foreign travelers to enjoy tax exemptions directly, contributing to a sales figure of approximately 12.8 million RMB in duty-free purchases within a month of the policy's implementation [12].
政策精准落地 春节消费活力释放
Zhong Guo Zheng Quan Bao· 2026-02-23 20:17
今年春节,和林女士一样旅行过年的游客不在少数,多地迎来旅游高峰。湖北省文旅厅数据显示,截至 2月22日,春节假期全省A级旅游景区累计接待游客2071.03万人次,星级饭店平均出租率64.56%,较 2025年春节假期数据增长明显。湖南省文旅厅数据显示,2月22日,全省当日接待游客2179.95万人次, 同比增长3.47%;根据银联商务大数据建模统计,2月22日当日交易量7238.53万笔,同比增长52.24%; 当日交易额75.38亿元,同比增长42.98%。 各地推出种类繁多的春节主题活动,吸引游客深度体验。同程旅行发布的报告显示,追寻传统"年味 儿"成为春节国内游主流。广东以"请到广东过大年"为主题,主打非遗年俗+新潮体验,并同步启动春节 文旅消费惠民补贴活动,汕头等热门目的地的酒店预订热度同比增幅超过80%,增幅位居全国前列。福 州春节期间以"来福州,过福年"为主题,举办了超1800场活动,在主题方面实现了年味、灯会、非遗、 烟花、古厝、红色旅游全覆盖。 中国银河证券首席宏观分析师张迪表示,9天"最长春节假期"让今年春节的出行、旅游、消费呈现 出"量"的全面提高。出行方面,春运跨区域人员流动量预计创历史 ...
【新春看市场】健康年货旺销成潮流
Jing Ji Ri Bao· 2026-02-21 06:52
Group 1: Health Consumption Trends - Health consumption has become a prominent choice during the Spring Festival, reflecting the robust vitality of the Chinese economy [1] - Consumers are increasingly opting for health-oriented products as New Year gifts, with a focus on organic and nutritious items [1] - Data from Meituan shows a significant increase in health product orders, with orders for Ejiao rising nearly 4 times and protein powder orders increasing by 118% [1] Group 2: Consumer Preferences for Gifts - A survey by JD Research indicates that 65.6% of consumers prioritize purchasing health-related gifts for their parents, with 77.2% choosing nutritional supplements [2] - The food gift box market is experiencing a "health return," with 83.6% of consumers selecting food gift boxes for their elders, emphasizing low-sugar and low-fat options [2] - The demand for low-sugar pastries is growing rapidly, outpacing the industry average, as consumers seek products that combine nutrition and taste [2] Group 3: Smart Health Products - Smart health technology products are becoming popular as gifts, with 73.5% of consumers looking for intelligent and convenient health monitoring devices for their parents [3] - Health monitoring and chronic disease management products account for 45.2% of the smart gift market [3] - The rise in health consumption is attributed to improved living standards, heightened health awareness, and innovative supply from businesses [3]
健康年货旺销成潮流
Jing Ji Ri Bao· 2026-02-20 21:57
今年春节期间,健康消费已成为越来越多人的选择。从"囤年货"到"囤健康",蓬勃兴起的健康消费热潮 呈现出中国经济的旺盛活力。 在永辉超市北京丰科万达店,有机粮油、生态猪肉、低GI(血糖生成指数)零食等特色产品摆放在显 著位置,吸引不少消费者驻足选购。永辉超市CEO王守诚告诉记者:"过去,年货消费主要是米面粮 油、烟酒糖茶;如今,消费者更倾向于选择具备健康属性的商品作为新年礼物。针对这一趋势,永辉超 市打造全场景健康年货体系,推出有机蔬菜、生态土猪、'吊水'水产等优质生鲜产品,以及有机山茶 油、燕窝粥、花胶、猴菇饼干等健康滋养礼盒,精准对接市民送长辈、送健康的消费需求。" 调研同时显示,83.6%的消费者会为长辈挑选食品礼盒,食品礼盒市场迎来"健康回归"。苏州稻香村食 品集团股份有限公司总裁周立源在接受记者采访时表示,消费者对糕点的需求从单纯口味满足,升级为 营养与口感的多元追求,低糖、低脂、采用天然配料的产品持续走俏,其中低糖糕点细分市场增速远超 行业平均增速。在节日礼品场景中,适配全年龄段、契合健康送礼理念的低糖礼盒,需求呈现爆发式增 长。公司在传统糕点全面降糖降脂的基础上,推出更多融合低糖健康与"药食同源" ...
新春走基层丨智趣潮玩悦万家
He Nan Ri Bao· 2026-02-18 23:08
2月17日,大年初一,郑州市各大商场喜气洋洋,浓浓的新年气息扑面而来。在金水区正弘城商场内,一个孩 子兴奋地拉着爷爷的手,奔向陪伴机器人展柜前:"爷爷,你看这个机器人会讲故事!" 记者从京东相关部门了解到,2025年京东平台智能产品销售总量同比增长超2倍,智能机器人、智能眼镜等产 品销量同比分别增长超3倍和13倍。今年以来,京东自营机器人租赁业务成交额增长迅速,多款机器人、机器 小朋友在与宇树科技机器人互动。 受访者供图 狗热门机型一机难求,目前订单已排到3月中旬。 "这不只是一台机器,它更像一个'数字家人'。"有网友这样评价。行业人士认为,从长远看,机器人正从功 能型工具演进为具备情感联结的生活伙伴。 有传统年味,也有"赛博年货",智能产品正逐渐融入人们的新春生活,中原家庭的春节消费清单也正在被科 技重新定义。(记者 李鹏) 不远处的国货品牌手机专柜前,销售人员热情介绍着AI拍照功能:"这款手机特别适合春节聚会,能自动识别 人脸、优化合影效果。"如今的最新款手机已不仅仅是常规的硬件升级,更像是一个不断进化的AI智能体。 2026年农历新春,河南的消费市场悄然发生了变化。曾经,人们年货清单上主要是瓜果糖茶;如 ...
凌晨4点,我戴着电子“镣铐”扫垃圾,时薪不如共享充电宝
凤凰网财经· 2026-02-12 05:20
来源丨凤凰网《风暴眼》 文丨 吕银玲 爆料邮箱 :all_cj@ifeng.com 编者按: 2月1 1 日,凤凰网《风暴眼》报道环卫工佩戴电子工牌、面临严苛工作考核等生存现状, # 月薪 2000的环卫工困在电子镣铐# #有环卫工时薪仅3 元低于共享充电宝# 冲上微博热搜,引发网友讨论。 不少网友深切共情,有人表示, "不干活的给干活的定指标"、"创城是每个人的文明而非仅环卫工人的文明"、"犯人没戴上的定位器倒是给劳动者戴 上了",有人分享自己的经历:"定位器十分钟不动罚款,两个佩戴定位器工人呆在一起超过十分钟罚款,脱离工位十分钟罚款,定位器不小心没充足 电,不能显示位置罚款……" 报道中,凤凰网《风暴眼》接触了四城十余名环卫工人,走进他们的日常:每天 走 3万来步 ,弯腰 4 00 多次,有人的休息时间不能超过 1 0 分 钟,更是杜绝半小时以上的停留和脱岗, 路面 的 垃圾 滞留 时间不 能 超过 15 分钟 ……他们每天的实际工作时间可能要比打卡记录显示的数字更 长,加班也没有加班费;要与随时出现的狗粪和数不清的、没完没了的落叶作战。 他们在凌晨、无人在意的时段 苏醒、劳作 ,晚上回到不到 1 5 平 ...
基期轮换:确保CPI数据更准确反映消费新变化
Sou Hu Cai Jing· 2026-02-12 04:29
Group 1 - The core idea of the news is the upcoming price index base period rotation in China, which is a fundamental statistical practice to ensure that the Consumer Price Index (CPI) accurately reflects current consumer behavior and economic conditions [2][3]. - The base period rotation will update the reference point for price comparisons from 2020 to 2025, allowing for a more accurate representation of the changes in consumer spending patterns [2][3]. - The CPI is designed to reflect the price level changes of a representative basket of goods and services consumed by residents over a certain period [2]. Group 2 - The rotation will involve adjustments to the CPI survey classification directory, survey points, representative specifications, classification weights, and price comparison base periods [4]. - New categories reflecting current consumption trends will be added, such as housing security equipment, elderly products, dishwashers, electric vehicle charging, photography services, internet medical services, and medical beauty services [4]. - The name of the "Food, Tobacco, and Alcohol" category will be changed to "Food, Tobacco, Alcohol, and Dining Out," and "Tourism" will be renamed to "Travel Agency and Other Tourism Services" to better reflect consumer spending [4]. Group 3 - The national CPI survey will cover approximately 120,000 points and about 620,000 specifications, expanding the coverage compared to the previous base period [6]. - New retail formats, such as membership-based supermarkets and flash sales platforms, will be included in the survey points, along with new representative specifications like smart drones [6]. - The data collection methods for CPI will be optimized, with an increased use of big data applications, including online transaction prices and administrative records [6]. Group 4 - The CPI weights, which represent the expenditure share of each category in the fixed basket, will see minor overall changes compared to the 2020 base period, with service weights increasing and consumer goods weights decreasing [7]. - Specific categories such as Food, Tobacco, and Alcohol; Transportation and Communication; Education, Culture, and Entertainment; Medical Care; and Other Goods and Services will see an increase in their weights [7]. Group 5 - The base period rotation will impact various policies linked to the CPI, such as price subsidy mechanisms for low-income groups when CPI growth exceeds certain thresholds [8]. - A more accurate CPI will also provide a reference for adjustments in interest rates, minimum pensions, and other livelihood policies [8].