中国AI眼镜行业丨研究报告 前言： 距离下一个"iPhone时刻"还有多远 "iPhone时刻" 用来描述那些标志性、划时代的时刻——当某个技术产品或创新的出现，彻底改变了某个行业或领域的格局，并且深刻影响了人们的日常生活和社会 结构。 而站在今天的视角，我们不禁要问：下一个"iPhone时刻"何时出现？ AI眼镜不仅是科技的产物，更可能成为一种新的生活方式，一种无形中打破人与世界之间的界限的媒介。无论是增强现实带来的全新体验，还是人工智能所赋予的智 慧，它们都在这副眼镜里找到了完美的容身之地。 我们可以想象，在不远的将来，它将不再只是一个工具，而是融入我们生活的伙伴，成为我们与世界、与他人、与自我之间沟通的桥梁。 但这一切，还距离我们究竟有多远？是几年的努力，还是更长时间的沉淀？也许今天的技术还在试探，设计还在蜕变，市场还在观察。 但AI眼镜，或许正悄然走在这条路上，等待着那个"iPhone时刻"的到来，等待着未来的一道曙光，帮助我们"看清"整个世界。 AI眼镜定义及分类概览 人工智能赋能传统眼镜产品，功能性及实用性日趋完善 AI 眼镜是一种创新型可穿戴设备，其在传统眼镜产品的基础上增加了人工智能技术，并将 ...

Core Viewpoint - 乐心医疗 reported a revenue of 521 million yuan in the first half of 2025, representing a year-on-year growth of 4.57%, and a net profit attributable to shareholders of 42.29 million yuan, up 21.35% year-on-year, alongside a cash dividend proposal of 1.3 yuan per 10 shares [1] Group 1: Financial Performance - The company achieved a revenue of 521 million yuan, marking a 4.57% increase compared to the previous year [1] - The net profit attributable to shareholders reached 42.29 million yuan, reflecting a year-on-year growth of 21.35% [1] - A cash dividend of 1.3 yuan per 10 shares is proposed for all shareholders [1] Group 2: Product Development and Innovation - The company has extended its product layout, successfully advancing the smart ring project, which integrates multiple monitoring functions such as heart rate, blood oxygen, sleep, and atrial fibrillation [1] - High-end differentiated products like the auscultation blood pressure monitor and ECG blood pressure monitor are progressing well [1] - Several forward-looking products are in the pre-research phase, and high-end customized projects for multi-modal blood testing have made phased progress [1][2] Group 3: Technological Advancements - The company has deepened its algorithm barriers, completing local deployment of PPG diagnosis, PPG-ECG fusion algorithms, and ECG-CMR mapping algorithms, enhancing the controllability and stability of core algorithms [2] - Multi-sensor and multi-hardware device integration technology has been developed to optimize data collection, improving the accuracy of physiological monitoring [2] - Efforts to address power consumption challenges include architecture optimization and low-power technology development, leading to reduced standby and operational power consumption [2] Group 4: Customer Expansion and Market Presence - The company has made significant progress in key new projects, strengthening long-term partnerships with major clients while expanding its customer base among medium-sized digital chronic disease management service providers [3] - In international markets, the company focuses on local certification of products and platforms in Europe and the Middle East, while enhancing brand exposure in emerging markets through various exhibitions [3] - Active participation in major domestic and international medical exhibitions has increased the brand's visibility and influence globally [3]

Core Insights - Zepp Health Corporation (formerly known as Huami Corporation) is a cloud-based health service provider specializing in smart wearable technology, and it was the first smart hardware innovation company from China to be listed on the US capital market [1][1][1] Financial Performance - As of June 30, 2025, Zepp Health reported total revenue of $97.943 million, representing a year-on-year growth of 21.52% [1][1][1] - The company recorded a net loss attributable to shareholders of $27.481 million, which is a decrease of 7.32% compared to the previous year [1][1][1] Market Position - The company's stock opened at $35.95 per share, with a trading volume of $771,300, leading to a total market capitalization of $517 million [1][1][1] Strategic Vision - Zepp Health's mission is to "connect technology with health," and it aims to build a global health ecosystem through its "chip-end-cloud" strategy, which encompasses chips, smart wearable devices, and health cloud services [1][1][1] - The company leverages advanced artificial intelligence algorithms and big data analytics to provide 24/7 health monitoring services, integrating smart wearable technology into the global Internet of Things to enhance user convenience and lifestyle [1][1][1]

Core Viewpoint - Zepp Health Corporation (formerly known as Huami Corporation) has shown significant stock performance with a 20.24% increase, reaching $29.88 per share, and a total market capitalization of $429 million [1] Financial Performance - As of June 30, 2025, Zepp Health reported total revenue of $97.943 million, reflecting a year-on-year growth of 21.52% [1] - The company experienced a net loss attributable to shareholders of $27.481 million, which is a decrease of 7.32% compared to the previous year [1] Company Overview - Zepp Health Corporation is a cloud-based health service provider, recognized for its leading position in smart wearable technology [1] - The company is notable for being the first smart hardware innovation company from China to be listed on the U.S. capital market, having gone public on the New York Stock Exchange (NYSE) in February 2018 under the ticker symbol ZEPP [1] - The company's mission is to "connect technology with health," and it employs a "chip-end-cloud" strategy to develop chips, smart wearable devices, and health cloud services, aiming to build a global health ecosystem [1] - Utilizing advanced artificial intelligence algorithms and big data analytics, Zepp Health offers 24/7 health monitoring services and integrates smart wearable technology into the global Internet of Things to enhance user convenience and lifestyle [1]

Core Insights - Zepp Health Corporation (formerly known as Huami Corporation) reported a total revenue of $97.943 million for the fiscal year ending June 30, 2025, reflecting a year-on-year growth of 21.52% [1][2] - The company recorded a net loss attributable to shareholders of $27.481 million, which is a decrease of 7.32% compared to the previous year [2] Company Overview - Zepp Health Corporation is a cloud-based health service provider and a leader in smart wearable technology, being the first Chinese smart hardware innovation company to be listed on the US capital market [2] - The company's mission is to "connect technology with health," focusing on a "chip-end-cloud" strategy that encompasses chips, smart wearable devices, and health cloud services to build a global health ecosystem [2] - Utilizing advanced artificial intelligence algorithms and big data analytics, the company offers 24/7 health monitoring services and integrates smart wearable technology into the global Internet of Things to enhance user convenience and lifestyle [2]

Core Viewpoint - The article discusses the potential of AI glasses to become a transformative technology akin to the "iPhone moment," suggesting that they may redefine user interaction with the world and integrate seamlessly into daily life [2][3]. AI Glasses Definition and Classification - AI glasses are innovative wearable devices that integrate artificial intelligence with traditional eyewear, enhancing functionality and practicality [3]. - They can be categorized into five types based on integrated technologies or hardware, all aimed at improving user efficiency and experience [3]. Market Growth and Trends - The global shipment of AI glasses is projected to reach 20 million units by 2028, driven by rapid advancements in AI and AR technologies [9]. - In September 2023, Meta and Ray-Ban launched the Ray-Ban Meta AI smart glasses, achieving over 2 million units in sales, indicating a surge in the smart glasses market [9]. Industry Landscape - Various manufacturers are entering the AI glasses market, focusing on the deep integration of AI models and AR technology, leading to a diverse range of lightweight and multifunctional products [14]. - Major brands include Bose, Huawei, Xiaomi, and others, each offering distinct AI glasses products tailored to different user needs [15]. Consumer Insights - A significant portion of consumers (61%) have either purchased or plan to purchase smart glasses, with a notable preference for AI-enabled models [25]. - The price range of 2000-3000 RMB is widely accepted among consumers, reflecting a strong market foundation for AI glasses [25][28]. User Preferences and Concerns - Users prioritize functionality, comfort, and natural interaction when considering AI glasses, with audio playback, photography, and navigation being key features [32]. - Concerns regarding price, functionality, and privacy persist among potential buyers, indicating areas for improvement in product offerings [34]. Supply Chain and Technological Advancements - The AI glasses market is experiencing a shift from niche products to mainstream demand, driven by technological advancements and improved supply chain capabilities [42]. - Key developments include breakthroughs in hardware performance, increased localization of components, and the expansion of manufacturer ecosystems [42]. Retail and Marketing Strategies - Effective retail strategies emphasize experiential marketing and the integration of online and offline channels to enhance consumer engagement and drive sales [45]. - The focus on personalized services and customer experiences is crucial for converting interest into actual purchases [45]. Future Outlook - The AI glasses industry is expected to evolve towards greater technological innovation and functional integration, with a strong emphasis on user experience and ecosystem collaboration [47].

Investment Rating - The report maintains a "Positive" investment rating for the electronic industry, specifically focusing on the smart watch sector [3]. Core Insights - The smart watch industry is expected to continue its growth trajectory, driven by AI applications and increasing demand for sports functionalities [6][11]. - AI integration and sports features are becoming key selling points for smart watches, enhancing user experience and driving market demand [12][28]. Summary by Sections 1. Smart Watch Industry Growth - The smart watch segment is witnessing a steady increase in shipment volumes, with a significant rise in the share of smart watches equipped with operating systems, now accounting for approximately 80% of the wearable market [16][17]. - The global wearable market is recovering, with a 13% year-on-year increase in shipments in Q1 2025, indicating a positive trend for smart watches [19][22]. 2. AI Functionality and High-End Market - AI features are enhancing user interaction and health monitoring capabilities in smart watches, with predictions that AI watch penetration will reach 15% by 2025 [35][43]. - The demand for high-end smart watches is expected to rise, with advanced operating systems projected to dominate the market, potentially reaching 100 million units shipped by 2027 [52][56]. 3. Sports Watch Demand - The sports watch segment is characterized by specialized features for outdoor activities, with a higher average selling price compared to general smart watches, indicating a trend towards premiumization in the market [70]. - Garmin, a leader in the sports watch market, has shown strong revenue growth, reflecting the ongoing demand for high-performance sports watches [66][68]. 4. Investment Recommendations - The report suggests focusing on terminal manufacturers such as Huami Technology, Xiaomi Group, and Transsion Holdings, as well as SoC manufacturers like Hengxuan Technology, which are expected to benefit from market growth [14][74].

Core Viewpoint - The article discusses the evolution and potential revival of the MOTO 360 smartwatch, highlighting its historical significance, design evolution, and the anticipated features of the upcoming model, which aims to leverage advanced technology for improved performance and user experience [1][3][11]. Group 1: Historical Context - The MOTO 360 was one of the first "true" smartwatches introduced in 2015, standing out in a market where many competitors produced unattractive designs [1][3]. - Despite its aesthetic appeal, the original MOTO 360 faced significant limitations due to outdated technology, including a single-core processor that hindered its performance and upgradeability [5][7]. - The MOTO 360 brand was later licensed to a Canadian company, eBuyNow, which released a 2019 version that failed to impress due to its outdated components and lack of advanced health monitoring features [9][11]. Group 2: Upcoming MOTO 360 Features - The new MOTO 360 is expected to be a flagship smartwatch produced by MOTO, featuring high-performance components and the latest Google Wear OS, distinguishing it from previous models [11][13]. - Anticipated health monitoring capabilities include advanced sensors for heart rate, blood oxygen, ECG, and body fat measurement, addressing past criticisms of the MOTO 360's health features [13][19]. - The smartwatch is likely to utilize Qualcomm's Snapdragon W5 Gen2, which promises significant improvements in power efficiency and performance compared to previous generations [19][20]. Group 3: Market Positioning and Challenges - MOTO must convince consumers that the new MOTO 360 will outperform its previous lightweight smartwatches in terms of functionality and battery life while maintaining a competitive price point [17][19]. - The success of the new MOTO 360 will depend on its ability to balance high-end features with long battery life and affordability, a challenging proposition in the current market landscape [17][19]. - The anticipated release of the Snapdragon W5 Gen2 is seen as a critical opportunity for MOTO to re-enter the smartwatch market with a compelling product that meets consumer expectations for performance and longevity [19][27].

Group 1 - In Q1 2025, Huawei surpassed Apple to become the top player in the global wearable device market, marking a significant shift in market share and highlighting the growing influence of Chinese tech brands in the global smart wearable industry [1][25] - The global market size for smart wearable devices has reached approximately $100 billion, with projections indicating it could exceed $430 billion by 2034, reflecting a compound annual growth rate (CAGR) of about 20% [3][25] - The rapid growth of smart wearable devices is driven by advancements in sensor technology, improved battery life, and an increased consumer focus on health monitoring, particularly in the post-pandemic era [4][6][7] Group 2 - The wearable device market is characterized by a diverse range of products, including wrist-worn devices (smartwatches, fitness trackers), eyewear (smart glasses), and head-mounted devices (smart headphones, AR/VR headsets) [3] - The wearable device segment is the fastest-growing category within the consumer electronics industry, with wrist-worn devices expected to account for over 30% of the total wearable market by 2024 [24] - In Q1 2025, the top five wearable device manufacturers by shipment volume included Huawei (10 million units), Xiaomi (8.7 million units), and Apple (7 million units), with Huawei and Xiaomi showing significant year-over-year growth [25][26] Group 3 - The Chinese wearable device market is projected to continue its rapid growth, with smart watch shipments expected to increase by approximately 25% and smart bands by nearly 70% in Q1 2025 [26][27] - Key drivers of this growth in China include supportive government policies, the expansion into lower-tier markets, and a diverse product structure catering to various consumer needs [28][29] - Companies like Garmin and Gaishi are adapting their strategies to capture market share in China, with Garmin focusing on outdoor sports and health monitoring, while Gaishi has transitioned from OEM to building its own brand [29][30] Group 4 - The smart ring segment is emerging as a potential growth area within the wearable market, offering a more compact and stylish alternative to traditional wrist-worn devices [32] - The integration of advanced sensor technology allows smart rings to monitor health metrics such as heart rate and blood oxygen levels, appealing to consumers seeking both functionality and fashion [32] - The wearable industry is witnessing trends towards miniaturization, enhanced performance, and deeper integration with healthcare and AI technologies, indicating a shift from passive data collection to active health management [34][37]

Core Viewpoint - The luxury watch market, particularly brands like Swatch, is experiencing significant challenges due to changing consumer preferences in China, shifting from status symbols to value investments [4][14][16]. Financial Performance - Swatch reported a sales revenue of 3.06 billion CHF in the first half of 2025, a decline of 11.2% compared to the previous year [4][5]. - Operating profit fell from 204 million CHF to 68 million CHF, with an operating margin of 2.2%, down from 5.9% [4][5]. - Net profit plummeted 88% to 17 million CHF, with a net margin of 0.6%, compared to 4.3% in the previous year [4][5]. Market Dynamics - The decline in sales is primarily attributed to the Chinese market, which saw a 30% drop in sales in 2024, despite accounting for 27% of total sales [6][8]. - The overall Swiss watch export value decreased by 0.1% in the first half of the year, with Asia experiencing a notable decline of 7.2%, largely driven by drops in mainland China and Hong Kong [8][9]. Consumer Behavior Shift - Chinese consumers are increasingly prioritizing value over status, leading to a decline in demand for luxury watches [14][16]. - The high-end watch market is facing pressure as the perception of luxury watches as "mobile assets" diminishes, with a focus shifting towards personal experience and emotional connection [16] . Competitive Landscape - The rise of smartwatches poses a significant threat to traditional watch brands like Swatch, with global shipments of wearable devices increasing by 10.5% in the first quarter of 2025 [19][20]. - Major players in the smartwatch market, such as Huawei and Xiaomi, are gaining market share, further challenging traditional luxury watch brands [21]. Strategic Responses - Swatch is attempting to leverage its luxury brand associations through collaborations with high-end brands like Omega and Blancpain to attract younger consumers [22]. - The company is also exploring technological enhancements, including AI-driven personalized watch designs, to remain competitive in the evolving market [22].