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宁夏银川:“商文旅农体酒”激发“双节”消费新活力
Sou Hu Cai Jing· 2025-10-09 16:11
Core Insights - During the National Day and Mid-Autumn Festival, Yinchuan City leveraged the "golden September and October" period to stimulate consumption through a multi-industry integration approach, launching 159 promotional activities to invigorate consumer spending [1][2] Group 1: Housing and Automotive Consumption - Yinchuan implemented a housing subsidy program offering 100 CNY per square meter for new homes and 200 CNY per square meter for "old-for-new" exchanges, with a cap of 170 square meters per unit [4] - The city hosted the Ningxia International Auto Show, featuring over 80 car brands and offering government subsidies of up to 6,000 CNY for electric vehicles and 4,000 CNY for fuel vehicles, significantly boosting local car sales [4][5] Group 2: Tourism and Service Enhancements - The "Silver Ticket Rewards" initiative allowed visitors to enjoy discounts across various sectors, including accommodation, dining, and attractions, enhancing the overall tourist experience [5][7] - Yinchuan's public transport system was optimized to accommodate increased tourist traffic, with 140 free parking lots opened, providing over 29,000 parking spaces [7][8] Group 3: Sports and Cultural Events - The "Yue Dong Yinchuan" sports series attracted significant crowds, with daily foot traffic in key shopping areas expected to increase by over 40%, generating over 20 million CNY in sales [8][10] - The integration of sports events with commercial activities created a vibrant atmosphere, encouraging consumer spending while promoting community engagement [11] Group 4: Agricultural Products Promotion - The "Miao Xuan Yinchuan" initiative promoted local agricultural products through various events, distributing over 120,000 special consumption vouchers to enhance visibility and sales [12][13] - The program aimed to connect local products with high-traffic areas, creating immersive experiences for tourists and boosting the reputation of regional agricultural goods [12][13] Group 5: Wine and Ecotourism - The "Micro Tipsy Yinchuan" campaign combined wine culture with ecological tourism, featuring 19 promotional activities that highlighted local vineyards and wine experiences [14] - This initiative aimed to create a unique travel experience by integrating wine tasting with cultural and natural attractions, enhancing the overall appeal of Yinchuan as a tourist destination [14]