2025.11. 17 本文字数：1318，阅读时长大约2分钟 封图 | 第十五届全国运动会跳水项目女子3米跳板获奖选手及教练员在领奖台上合影。 目前，第十五届全国运动会各项赛事正火热进行中。很多观众可能都有一个疑问：作为国内规模最 大、水平最高的 综合性运动会，全运会为何不像奥运会等大赛那样，设置一个引人瞩目的奖牌榜？ 其实，全运会取消奖牌榜并非突然之举。 长期以来，体育界存在一个突出问题——过度追求金牌数量，忽视了体育的本质价值。2015年，国 家体育总局作出重要决策： 在全运会等全国综合性运动会中取消金牌榜、奖牌榜和总分榜排名。 这 项改革旨在淡化"唯金牌论"的功利观念，让体育回归其本质。 2017年，在天津举办的第十三届全运会首次将这一理念付诸实践。那届赛事进行了多项创新探索： 不仅取消了各类排名榜单，还新增了19个群众赛事活动，让普通体育爱好者也能登上全运舞台，让 群众参与全运会比赛，使全运会回归体育本质、回归大众，真正将关注点从奖牌数量转向运动员的精 彩表现和体育精神本身。 11月13日，第十五届全国运动会网球项目男子单打第一轮在珠海横琴举行。上海队选手张之臻（左）与湖南队选手周洺舟 在赛后握手致 ...

Core Insights - The sports industry is transitioning from a focus on competition to widespread public participation, emphasizing health and mental well-being [1] Industry Trends - The sports industry is described as "a world without templates," indicating a need for continuous learning and adaptation [1] - There is a growing recognition of health and participation over competitive success, marking a significant shift in the sports industry's focus [1] Business Opportunities - The sports industry presents vast entrepreneurial opportunities, with potential avenues including event management, operations, training, and youth development [1] - Entrepreneurs are encouraged to clearly define their entry strategy and target within the sports sector [1] Community Engagement - The development of grassroots clubs is noted, reflecting a broader societal interest in sports beyond elite competition [1] - Discussions among sports champions are evolving to focus on suitable sports for children, indicating a shift in priorities and perspectives within the athletic community [1]

Group 1: Core Insights - The Chinese men's basketball team, with an average age of 25.9, achieved a remarkable second place in the 2025 FIBA Asia Cup, marking a significant comeback after years of struggle [1][4][5] - The Zhejiang Basketball League (浙BA) has ignited enthusiasm among fans, showcasing grassroots basketball as a vital connector for communities across various regions [1][7] Group 2: Event Highlights - The opening match of the浙BA league in Hangzhou drew significant attention, with fans experiencing an electrifying atmosphere as local teams competed [3][8] - The浙BA league features participants from diverse professions, emphasizing inclusivity and community engagement, which enhances the spectator experience [7][9] Group 3: Economic Impact - The浙BA league has become a catalyst for regional economic development, with statistics showing that 250 matches attracted 778,800 spectators and generated a total consumption of 603 million yuan [8][9] - The integration of sports with cultural and tourism activities in浙BA is creating a new model for sports events, enhancing the overall experience for attendees [9]