王楠说，体育产业是"一个没有模板的世界"，她还在不断学习中。她现在做乒乓球训练基地运营，还承 办比赛，做国家队集训、青少年培训、少儿培养和梯队建设等业务。她不仅站在体育人的角度来做，更 希望从商业结合体育的角度来做。 11月8日，第十五届全国运动会（简称"十五运会"）在粤港澳大湾区开幕前夕，奥运冠军、威海南海国 家乒乓球训练基地董事长王楠现身广州，为十五运会助威。她认为，体育产业从竞技向全民参与转型的 方向已经越来越明确。 从创业的角度来看，王楠说，体育产业非常庞大，创业者要想清楚怎么进入，到底做赛事、运营、培 训，还是培养下一代，要找准自己的目标和路径。 "以前大家对运动员要求特别高，但现在大家对健康、参与的认识比以前会更高一些，所以体育产业的 转型是必然趋势，从竞技转变为全民参与，对健康、体育带来的精神关注越来越多。"王楠说。 （文章来源：第一财经） 王楠留意到民间的俱乐部也在发展。她与其他一些体育冠军也在讨论，对孩子来说，哪些体育项目适 合。"我们谈论的话题，也不是从冠军的角度来谈"，她说，随着时代的发展，运动员之间的话题也会不 断地转变，这是一种社会进步的表现。 ...

王楠说，体育产业是"一个没有模板的世界"，她还在不断学习中。她现在做乒乓球训练基地运营，还承办比赛，做国家队集训、青少年培训、少儿培养和梯 队建设等业务。她不仅站在体育人的角度来做，更希望从商业结合体育的角度来做。 "以前大家对运动员要求特别高，但现在大家对健康、参与的认识比以前会更高一些，所以体育产业的转型是必然趋势，从竞技转变为全民参与，对健康、 体育带来的精神关注越来越多。"王楠说。 体育产业是"一个没有模板的世界"。王楠说，她还在不断的学习中。 11月8日，第十五届全国运动会（简称"十五运会"）在粤港澳大湾区开幕前夕，奥运冠军、威海南海国家乒乓球训练基地董事长王楠现身广州，为十五运会 助威。她认为，体育产业从竞技向全民参与转型的方向已经越来越明确。 王楠留意到民间的俱乐部也在发展。她与其他一些体育冠军也在讨论，对孩子来说，哪些体育项目适合。"我们谈论的话题，也不是从冠军的角度来谈"，她 说，随着时代的发展，运动员之间的话题也会不断地转变，这是一种社会进步的表现。 从创业的角度来看，王楠说，体育产业非常庞大，创业者要想清楚怎么进入，到底做赛事、运营、培训，还是培养下一代，要找准自己的目标和路径。 ...

Core Insights - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, represents a significant opportunity for regional economic development and sports industry growth [1][2] - The event is positioned within the broader context of the Guangdong-Hong Kong-Macau Greater Bay Area strategy, emphasizing infrastructure, urban image, and public service upgrades [2] - The Guangdong International Sports Goods Expo and the Guangdong Sports Industry Development Forum aim to leverage the event to create a lasting sports industry legacy in the region [1][2] Group 1: Event Overview - The 15th National Games is the first of its kind to be jointly hosted by Guangdong, Hong Kong, and Macau, marking a milestone in regional collaboration [1] - The event is expected to activate a comprehensive industrial chain, enhancing smart venue construction, service experiences, and post-event tourism integration [2] - The forum will address how to sustain interest and consumption in sports after the event concludes, highlighting the need for innovation in the sports industry [2] Group 2: Forum Objectives and Structure - The Guangdong Sports Industry Development Forum aims to connect government, industry, academia, and research, serving as a strategic navigation point for the sports industry [3] - The forum will feature a signing ceremony for sports public welfare partnerships, promoting collaboration between various stakeholders [4] - Key topics will include trends, regional integration, technological empowerment, sports park development, and digital transformation, providing a comprehensive framework for examining the sports industry [4][5] Group 3: Expert Contributions - Experts will share insights on the integration of technology in sports, including the application of 5G, big data, and AI to enhance sports development [5] - Discussions will also cover the promotion of diving sports and the integration of sports with tourism and wellness industries [6] - The forum will feature roundtable discussions on sustainable development of sports venues and the fusion of sports manufacturing and service industries [7] Group 4: Industry Impact and Future Directions - The forum is designed to capture the latest policy trends, technological advancements, and market dynamics, aiding companies in strategic adjustments and investment decisions [7] - The upcoming Guangdong International Sports Goods Expo will cover the entire industry chain, providing a platform for product display, technical exchange, and business cooperation [7]

Core Viewpoint - The sports industry has become a significant driver of economic growth in China, with an average annual growth rate exceeding 10% over the past five years, and is on track to become a pillar industry by increasing its GDP contribution to 1.15% in 2023 [1][4]. Group 1: Sports Industry Growth - The sports industry's added value has grown at an average rate of 11.6% since the start of the 14th Five-Year Plan, with the ice and snow industry projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting a 26.3% annual growth rate [1][4]. - The total sports consumption in 40 pilot cities has increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [1]. Group 2: Event Economy - Major events like the "Su Super" and "Village Super" have significantly boosted local economies, with 511 monitored events in seven regions generating over 16 billion yuan in related consumption in the first half of the year [4][5]. - The Hangzhou Asian Games is expected to drive consumption growth in surrounding areas by over 40%, showcasing the strong impact of large-scale events [5]. Group 3: Sports Services and Manufacturing Transformation - The proportion of sports services in the sports industry's added value has increased from 68.7% in 2020 to 72.7% in 2023, reflecting a shift towards service-oriented growth [9]. - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024, indicating a significant upgrade in the sports manufacturing sector [9][10]. Group 4: Consumer Behavior and Market Trends - The rise in sports service consumption includes diverse activities such as tennis lessons, skiing, and attending events like "Su Super," indicating a shift from traditional sports goods purchases to a broader range of sports-related services [10]. - The number of running events is projected to increase from 699 to 749, with participant numbers rising from 6.05 million to 7.05 million between 2023 and 2024, highlighting the growing engagement in sports events [11].

Core Insights - The sports industry has become a new driving force for national economic growth, with an average annual growth rate exceeding 10% over the past five years [1] - The added value of the sports industry has grown at an average annual rate of 11.6%, reaching 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [1] Sports Event Economy - The "Su Super" and "Village Super" events have gained significant popularity, with "Su Super" attracting over 60,000 attendees per match and generating 38 billion yuan in consumption across Jiangsu [2][3] - In the first half of the year, key events in seven regions, including Hebei and Zhejiang, drove over 16 billion yuan in sports-related consumption [2] - Major events like the Hangzhou Asian Games have led to consumption increases of over 40% in surrounding areas [3] Sports Infrastructure and Accessibility - The development of sports venues in Jiangsu has been crucial for the success of events like "Su Super," with large-capacity sports centers available in almost every city [4] - The government has invested 5.65 billion yuan to support the opening of public sports venues, benefiting over 3,370 venues in nearly 1,500 county-level regions [4] Transformation of the Sports Industry - The share of the sports service industry in the added value of the sports industry increased from 68.7% in 2020 to 72.7% in 2023, indicating a shift towards service-oriented growth [6] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024 [6] Consumer Trends in Sports - The rise of domestic manufacturing has significantly reduced costs for sports products, such as carbon fiber bicycles, making them more accessible to consumers [7] - The diversification of sports consumption has expanded beyond traditional purchases, with increased participation in activities like tennis lessons, skiing, and marathons [8]

Group 1 - The emergence of the "Su Super" league in Jiangsu province has sparked significant interest in sports-related stocks, with companies like Jinling Sports and Gongchuang Turf experiencing notable stock price increases [1][3] - The league's initial ticket pricing was set at 10 yuan, but secondary market tickets have reportedly sold for as high as 500 yuan, indicating strong demand and engagement from the local population [1] - The league's success reflects a broader trend in China's economic and social transformation, where regional and grassroots sports events are gaining popularity, contrasting with the decline of national leagues due to past issues like match-fixing [2][3] Group 2 - The Chinese government recognizes the need to stimulate domestic consumption and cultural demand, with a focus on the sports industry, aiming for the football sector to account for 40% of the sports industry by 2025, targeting a market size of 2 trillion yuan [3] - The economic impact of sports events is significant, with a multiplier effect of 1:13, as seen in local initiatives that combine affordable ticket pricing with local product promotions, boosting sales [3] - Companies in the sports sector, such as Jinling Sports and Gongchuang Turf, are well-positioned to benefit from this trend, with opportunities in venue renovations and increased demand for artificial turf as grassroots events proliferate [3]