体育+文旅融合

Search documents
呼伦贝尔市推动“冷资源”变“热产业”
Nei Meng Gu Ri Bao· 2025-10-09 02:00
发布会上,市文旅广局明确秋冬季旅游总体布局,不仅推出4条主题旅游线路与69个特色文旅活 动,还计划分三个批次投放旅游消费券,持续发放旅游补贴以释放消费潜力。市体育局同步公布74项涵 盖冰雪运动、大众娱乐的赛事活动,详解2025—2026年大众冰雪季场地规划,推动"体育+文旅"深度融 合。市商务局则通过多批次商贸消费券发放,助力商贸与文旅联动发展;市市场监管局表示将联合文 旅、公安等部门协同发力,保障游客消费体验,维护市场秩序。 据悉,此次发布会是呼伦贝尔市自8月提早谋划秋冬季旅游工作的重要成果,标志着各旗市区及相 关部门已形成联动合力。在市旅游发展领导小组统筹下,各部门通过官方平台集中发声,全面展现推动 文旅产业转型升级、打造国内一流冰雪旅游目的地的决心,为今年秋冬季旅游"出圈出彩"筑牢基础。 日前,呼伦贝尔市召开秋冬季旅游新闻发布会,市文旅广局、体育局、商务局、市场监管局等多部 门负责人共同出席,围绕秋冬季旅游规划、活动赛事、商贸支持及市场监管等核心内容,为当地秋冬季 旅游发展按下"加速键"。 ...
假期中段出游热度不减:多省接待游客量增长 特色活动助推假期旅游创新高
Yang Shi Wang· 2025-10-07 04:02
这个假期,内蒙古"体育+文旅"成为一大亮点。其中,内蒙古自治区足球超级联赛累计现场观看人数超过60万人次,拉动经济效益1.76亿 元,全网直播观看量1.18亿次,创下内蒙古足球赛事历史新高。 安徽:5A级景区接待游客32.7万人次 央视网消息:根据手机信令大数据分析显示,假期第六天,湖南客流超过1557万人次,同比增长24.28%,其中,省外游客345.84万人次, 占比较前一天有所回落。 6日当天,纳入监测的1040家文旅单位客流197.12万人次。其中,12家5A级景区客流61.6万人次,同比增长超过40%。 内蒙古:"体育+文旅"融合发力 拉动经济效应显著 记者从内蒙古自治区文化和旅游厅了解到,假期第六天,内蒙古接待国内游客340.19万人次,同比增长25.12%;假期前六天,内蒙古累计 接待国内游客1939.58万人次。 甘肃:单日接待390万人次 游客出游热情高 假期第六天,安徽A级旅游景区接待游客288.2万人次。其中,5A景区接待游客32.7万人次,同比增长8.5%。 6日当天,安徽超9万人次市民游客在"博物馆里过中秋"。围绕中秋赏月,各地还推出丰富的民俗活动:黟县宏村夜游"闹花灯",活动迎客 ...
中国汽车飘移锦标赛在汉启幕,全国近200名车手炫技“飘移”
Chang Jiang Ri Bao· 2025-10-02 00:42
轮胎摩擦地面的焦糊味弥漫空中,引擎咆哮与观众的惊呼交织成一片炽热的声浪。一辆赛车以60度倾角切入弯心,白烟腾空而起…… 10月1日下午,位于武汉经开区的武汉国际赛道迎来首秀,2025中国汽车飘移锦标赛、中国好车手比赛在此震撼上演,在上万名观众的见 证下,华中地区首条F2级别国际赛道迎来首场赛事。 现场近千辆改装汽车展出吸引市民驻足。 后备箱集市飘来阵阵香气。汉堡摊主刘先生说,"三个多小时卖出150个汉堡,忙得连喝水的时间都没有!"咖啡、寿司、臭豆腐、章鱼 小丸子等各式小吃前都排起长队。来自青山区孙先生带着一家四口坐在一旁的户外桌椅上分享刚买的牛肉丸子,他笑着说:"看完比赛吃点 东西,这才是完美的假日。" 活动现场。 "太震撼了!这才是真正的速度与激情!"来自黄石的柯先生带着12岁的儿子和7岁的女儿,驱车两个多小时专程赶来。小男孩柯锐栋眼 睛一眨不眨地盯着赛道:"以前只在手机上看过飘移,现场的声音、气味,还有轮胎冒烟的样子,比视频里刺激一百倍!" 赛道上,全国近200名职业车手驾驶改装赛车连续甩尾过弯。车手们争先靠着绝佳的速度、合适的角度以及完美的拉烟来博取评委们 的高分。每当车手完成高难度连续飘移,看台观众的 ...
2025年“李宁杯”中国匹克球巡回赛温宿站盛大开幕
Zhong Guo Xin Wen Wang· 2025-08-25 14:18
Core Viewpoint - The event marks a significant step in promoting the integration of sports and cultural tourism in the Aksu region, showcasing the development of pickleball as a popular sport in China [2][3]. Group 1: Event Overview - The 2025 "Li Ning Cup" China Pickleball Tour kicked off in Wensu County, Aksu region, with nearly 300 participants [1]. - The event is organized by the National Sports Administration's Tennis Management Center and the China Tennis Association, with support from local government and sponsors [3]. Group 2: Key Messages from Officials - Zhu Lei emphasized the event's role in promoting national fitness and the integration of sports with cultural tourism, highlighting Wensu's leadership in developing pickleball [2]. - Sun Wenbing from the China Tennis Association noted the association's commitment to popularizing pickleball and establishing a structured competition framework [2]. Group 3: Participant Experience - Participants praised the event's organization and the quality of facilities, expressing excitement about the opportunity to enhance their skills [3]. - The event also featured local cuisine and cultural activities, enhancing the overall experience for athletes [3]. Group 4: Additional Activities - The event included various cultural and culinary activities, such as a special evening gala and a cultural exhibition, aimed at promoting the integration of tourism and sports [4].
从亚洲之巅到草根街巷,何处不篮球?
Zhong Guo Xin Wen Wang· 2025-08-19 01:03
Group 1: Core Insights - The Chinese men's basketball team, with an average age of 25.9, achieved a remarkable second place in the 2025 FIBA Asia Cup, marking a significant comeback after years of struggle [1][4][5] - The Zhejiang Basketball League (浙BA) has ignited enthusiasm among fans, showcasing grassroots basketball as a vital connector for communities across various regions [1][7] Group 2: Event Highlights - The opening match of the浙BA league in Hangzhou drew significant attention, with fans experiencing an electrifying atmosphere as local teams competed [3][8] - The浙BA league features participants from diverse professions, emphasizing inclusivity and community engagement, which enhances the spectator experience [7][9] Group 3: Economic Impact - The浙BA league has become a catalyst for regional economic development, with statistics showing that 250 matches attracted 778,800 spectators and generated a total consumption of 603 million yuan [8][9] - The integration of sports with cultural and tourism activities in浙BA is creating a new model for sports events, enhancing the overall experience for attendees [9]
襄阳举行2025洲俱杯国际职业篮球俱乐部对抗赛
Zhong Guo Xin Wen Wang· 2025-08-13 09:38
Core Viewpoint - The 2025 International Professional Basketball Club Challenge showcased a high-level competition between Shandong Hi-Speed Basketball Team and Arkansas Team from the American Basketball Tournament, highlighting the tactical skills and cultural exchange in basketball [1][3]. Group 1: Event Overview - The event was co-hosted by the Xiangyang Cultural and Tourism Bureau and the Dongjin New District Management Committee, taking place on August 12 [1]. - Shandong Hi-Speed Basketball Team won the match with a score of 102 to 92 against the Arkansas Team [1]. Group 2: Cultural and Economic Impact - The event served as a platform for cultural exchange, promoting the idea of "gathering global teams and promoting cultural integration" [3]. - It aimed to enhance the city's vitality and showcase an open image through sports, contributing to the deep integration of "sports + cultural tourism" [3]. - The organization of the event included professional referees, high-definition broadcasting systems, and comprehensive services, which effectively stimulated local sports consumption and increased the city's visibility and influence [3].
千城百县看中国|湖南株洲:“厂BA”圆满收官
Xin Hua She· 2025-07-29 10:53
近日,2025年株洲"厂BA"篮球联赛冠军之夜在湖南省株洲市体育中心激情上演。经过激烈角逐,醴陵华鑫队最终以78:57战胜中车时代新材队,夺得年度 总冠军,为历时两个多月的盛夏篮球狂欢画上了圆满句点。 编导:王家辉 00:52 报道员:蔡矜宜 张永琼 张弥郁 株洲"厂BA"是一项"体育+文旅"融合的精品篮球赛事,至今已举办三届。今年,赛事阵容进一步升级,中车时代新材、株硬集团等传统强队继续坐镇,湖南 工业大学、湖南汽车工程职业大学及专精特新企业联队全新加入,推动赛事从厂区走向"社会大舞台"。48场对决累计吸引超540万人次的市民与游客现场观 赛打卡,盛况空前。 新媒体编辑:汪峰 杜利伟 制片人:马宝军 策划:张青 杜屹然 统筹:汪峰 陶玲君 "厂BA"的超高人气催化多元业态交融。场内,千金药业等企业借势开展招聘,赛场变身人才市场;场外,夜市经济交易额破1800万元,辐射周边住宿、餐 饮等消费领域,累计带动消费超1.6亿元,成为株洲夜间经济增长的重要引擎。 ...
赛事经济赋能乡村文旅产业升级
news flash· 2025-07-17 11:54
Core Viewpoint - Jiangxi's rich ecological resources and water systems are driving the upgrade of rural cultural and tourism industries, particularly through the integration of sports and cultural tourism [1] Group 1: Ecological Resources and Tourism Development - Jiangxi possesses abundant ecological resources, which are now being leveraged to enhance the rural cultural and tourism sectors [1] - The unique ecological endowment is generating strong momentum for local economic growth [1] Group 2: Sports and Cultural Integration - The region is focusing on a "sports + cultural tourism" development model to promote local growth [1] - The continuous improvement of public sports facilities has led to the introduction of various sports events and high-end competitions in the area [1] Group 3: Economic Opportunities for Local Communities - The demand for service support from various sports events is creating business opportunities for local villagers in surrounding towns [1]
体育+文旅:东营匹克球嘉年华的破圈启示
Qi Lu Wan Bao Wang· 2025-07-15 08:41
当黄河口马拉松的脚步声还未在湿地回响散尽,东营又因一场新兴的匹克球嘉年华搅动了文旅市场的一 池春水。2025年山东省匹克球嘉年华落地东营,依托200处专业场地与"世界匹克球联盟小镇"的硬件布 局,直接拉动文旅营收增长8.65%。这场"小球赛"的爆发力,不仅延续了东营"体育+文旅"的融合基因, 更折射出城市在同质化竞争中寻求差异化突围的深层思考。 从"跟风"到"造风"的逻辑转换 在文旅市场"赛事经济"同质化严重的当下,东营的破局之道在于跳出"大而全"的传统思维,转向"小而 美"的精准定位。黄河口马拉松以"黄河入海,生态东营"的文化符号,将自然奇观与体育精神深度绑 定,年均吸引参赛选手超3万人,带动酒店预订量增长40%以上。而匹克球嘉年华的创新,则在于瞄准 了更年轻、更细分的客群——这项融合网球、乒乓球与羽毛球特点的新兴运动,在全球35岁以下人群中 参与率年增25%,恰好契合东营打造"青年友好型城市"的战略。 更关键的是,赛事IP的内核从"单一竞技"转向"场景体验"。组委会推出"赛事+非遗市集+文创销售"的组 合拳:在匹克球赛场周边,黄河口剪纸、垦利民间绘画等非遗项目现场展演,"球拍造型泥塑""湿地候 鸟主题运动 ...
“赛事+”点燃文旅新动能——晋城市擦亮赛事品牌提升城市吸引力
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-14 22:22
Group 1: Core Insights - The city of Jincheng is leveraging high-level sports events to promote cultural tourism and enhance its regional identity through a series of sports competitions [1][2][3] - The second national professional Go tournament named "Qiyuan Taihang Health Jincheng" has set a new benchmark by being the first Go event named after a city, attracting a record 256 professional players [2][3] - Jincheng is implementing a "Sports + Cultural Tourism" integration strategy, aiming to boost local tourism and wellness industries through various sporting events [3][4] Group 2: Event Highlights - The "Taihang No. 1 Tourist Road" cycling event attracted over 400 participants from across the country, showcasing the scenic beauty of the region and promoting slow tourism [4][5] - The upcoming "Danhe New City" Lin Dan Cup badminton tournament is expected to draw over 800 participants, further solidifying Jincheng's commitment to sports tourism [3][6] - The successful hosting of marathons in the region has led to a 20% increase in participation, indicating growing interest in sports events and their impact on local tourism [6][7] Group 3: Cultural and Economic Impact - The integration of sports events with cultural activities has significantly enhanced the visibility and attractiveness of local tourist destinations, exemplified by the recent ice and snow festivals [7][8] - Jincheng's strategy includes offering various tourism experiences, such as local cuisine and accommodations, to create a comprehensive cultural experience for visitors [8] - The city aims to further develop its sports tourism sector by hosting more high-level events, thereby increasing its influence and promoting the local wellness industry [8]