新春将至，一年一度的"全民健身大拜年"拉开帷幕，活动在全国各地火热展开。春节前后，各地将结合本地特色 组织开展形式多样的全民健身活动。今年活动将主会场设置在四川省成都市和辽宁省本溪市，引领带动全国范围 的全民健身迎新春热潮。 今年活动重点时段覆盖2月10日至3月4日，聚焦春节期间人民群众的健身需求，通过举办新春冰雪嘉年华、乡村新 春运动会、社区新春嘉年华、线上健身达人秀、新春老年健身汇，以及社会体育指导员新春行等丰富多彩的活 动，营造喜庆祥和的节日氛围与浓厚的全民健身氛围。 图片来源：温江文体旅微信公众号 以"骐骥奔跑·运动迎新"为主题的2026年全国全民健身大拜年主会场（四川）活动近日在成都市温江区启动。川籍 奥运冠军冯喆、全国群众体育先进个人谭杰等共同发出"科学健身、志愿服务"倡议，以榜样力量引领全民健身热 潮。AI虚拟运动大使"动动"同步亮相，发布云健身·大拜年线上挑战活动，市民可通过"线上云接力"小程序在全省 绿道、公园、商圈等实景场景中打卡运动，实现线上线下一体联动。活动期间，攀枝花、内江、达州、雅安宝兴 县、阿坝汶川县5个分会场同步响应，共同绘制出一幅"体育+文旅"融合的迎春画卷。 与此同时，另一 ...

2月7日下 中新网邯郸2月8日电(闫丰琛 付彩月)8日，由综合格斗世界冠军张伟丽创立的"BTF综合格斗冠军赛 (BORN TO FIGHT MMA CHAMPIONSHIP)"首站比赛将在河北邯郸打响。7日，赛事在邯郸丛台迎宾馆 举行称重仪式，标志着这一由中国顶尖格斗运动员自主打造的职业赛事平台正式启动。 称重仪式上，张伟丽与参赛选手、嘉宾及媒体共同见证赛事启幕。她表示，"BORN TO FIGHT"意为"为 战而生"，这不仅是一个竞技擂台，更是中国格斗运动员走向国际、实现梦想的桥梁。她希望通过引入 国际先进的办赛理念与职业赛事体系，为年轻运动员搭建专业化、国际化平台，助力他们走向世界舞 台，传播中国文化。 2月7日，张伟丽(前排右二红衣服)在家乡人民的欢迎下来到邯郸道。 刘学维 摄 邯郸市政府副秘书长、邯郸道历史文化街区工作专班办公室主任田东表示，本站赛事落户邯郸，是"体 育+文旅"融合的一次实践。赛事联动邯郸道等全市18个重点景区，通过票根优惠等方式将观赛客流转 化为消费动力，推动文体旅商融合发展，展示邯郸的历史文化魅力。 据悉，本次赛事共有32名选手参赛，他们将于8日下午在邯郸综合体育馆展开角逐，在展现 ...

近年来，襄城县高度重视并全力推动体育事业高质量发展，持续完善全民健身公共服务体系，织密健身 网络、丰富健身场景，积极构建"处处可健身、天天想健身、人人会健身"的生动局面。 同时，该县深耕"赛事名城"品牌打造，成功举办环首山自行车赛、汽车场地越野车赛等一系列特色鲜 明、影响力广泛的体育赛事。其中环首山自行车赛道更是入选2025"中国骑行地图"百条精品骑行路线。 如今的襄城，正以体育为纽带，让体育基因深深融入城市血脉，让运动热情持续点燃市民生活，通 过"体育+文旅"深度融合，既擦亮了千年古县的生态名片，更激活了县域发展的新动能，让全民健身成 为襄城高质量发展的鲜活底色。 来源：环球网 2月4日，"活力襄城・万马奔腾"2026年襄城县迎新春环首山健康跑活动启幕。近千名跑友齐聚首山，用 奔跑迎接新春，共享这场体育盛宴。 据介绍，此次活动分设15公里挑战组与3公里欢乐组两大组别。其中，15公里组别吸引260名长跑爱好者 同台竞技、逐梦赛道；3公里组别则有797名干部职工与市民群众踊跃参与、乐享运动。 为保障活动顺利开展，主办方设置6KM、12KM两处补给点，终点提供热水、食品等；襄城县卫健委配 备救护车并在赛道险要路段 ...

松花江畔寒意正浓，哈尔滨冰雪大世界内却热潮涌动。眼下，"冰超"系列赛事激战正酣，冰面上15支东北冰球队攻防对决，雪地里300余名南北足球健儿驰 骋角逐，上万名游客举着相机追逐赛事精彩。作为"奥运冠军之城"、冰雪旅游名城，哈尔滨今冬重磅推出的"冰超"系列赛事，以"体育+文旅"深度融合模 式，让"跟着赛事去旅行"成为潮流，使冰天雪地的"冷资源"持续释放文旅消费的"热效应"。 赛事进景区 冰雪王国变身竞技热土 "没想到能在冰雪城堡前看专业冰球赛，这趟旅行太值了！"广东游客陈悦一边拍摄冰球运动员的精彩扑救，一边向同伴感叹。她脚下的哈尔滨冰雪大世界， 这个去年接待356万人次的"网红地标"，今年因五项"冰超"核心赛事入驻焕发新活力，成为全国首个大规模承接专业冰雪赛事的景区载体。 冰盘比赛现场 从2025年12月至2026年2月，这座占地120万平方米的冰雪王国陆续上演"全国大众雪地足球挑战赛""东北三省室外冰球挑战赛"等重磅赛事。其中，雪地足球 挑战赛创新邀请苏超、赣超等南方城市球队参赛，南北球员在零下20℃的严寒中展开"冰与火的碰撞"，300余名运动员的精彩对决吸引众多游客现场观赛。1 月开赛的室外冰球挑战赛汇聚东北 ...

Group 1 - The event "2026 New Year Celebration and Spring Welcome" 10th "Sports Lottery Cup" City Fun Run took place on January 14, 2026, in Jingchuan County, emphasizing the theme "National Fitness, You and I Together" [2] - The event was organized by the Jingchuan County Committee and the People's Government, with support from various local organizations [2] - The competition featured six categories: youth male, youth female, middle-aged male, middle-aged female, high school male, and high school female, attracting over a hundred long-distance running enthusiasts from various sectors [2] Group 2 - The event showcased the spirit of the county's officials and citizens, promoting a healthy lifestyle and a positive social atmosphere [2] - Participant Chen Caihui, who won first place in the middle-aged female category, expressed hope for the community to measure the city through running and to promote health and joy in 2026 [2] - This fun run is part of Jingchuan County's efforts to implement the national strategy of "Healthy China" and "Sports Power," as well as to enrich the cultural life of the community [2]

Core Viewpoint - The "Qilu Tianlu" cycling route has been recognized as one of the top 100 premium routes in China, marking a significant achievement for Weifang in the integration of sports and cultural tourism industries [1] Group 1: Industry Development - The recognition of the "Qilu Tianlu" route follows the successful hosting of multiple cycling events, indicating a growing trend in sports tourism in the region [1] - Weifang has organized various brand cycling events, mountain challenges, and rural cultural tourism festivals, effectively combining sports, cultural experiences, and tourism [1] Group 2: Economic Impact - The integration of sports events with tourism has positively influenced local businesses, including dining, accommodation, agricultural product sales, and outdoor equipment consumption [1] - The development model of "promoting tourism through sports and enhancing culture through tourism" is gradually taking shape, contributing to a vibrant new consumption scene in the sports and cultural tourism sectors [1]

Core Insights - The 2026 Anhui Province Happy Fitness Public Ice and Snow Season event has been launched at Tianzhushan Ski Resort, aiming to promote the integration of sports and cultural tourism, thereby stimulating winter tourism consumption [1][2] - The event features three winter-themed tourism routes: "Ice and Snow Romance," "Tracing Anhui's Origins," and "Trendy New Business Models," connecting key attractions and offering diverse activities such as skiing, hiking, and local cuisine [1] - A series of supporting activities, including the "Youth Host Initiative" for rural revitalization, has also been initiated, focusing on empowering rural areas through the involvement of young leaders [1] Summary of Initiatives - The ice and snow season will run until February 14, during which three major benefits will be offered to citizens and tourists, including discounts on designated accommodations with "Homestay Experience Coupons" and free skiing experiences with "Ski Experience Coupons" [2]

Group 1 - The 2025 Shenzhen Street Football Super League concluded on December 6, with the Shajing Street team winning the championship by defeating the Xin'an Street team 1-0 after 104 matches over two months [1] - The event was co-hosted by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports and the Pingshan District People's Government, featuring 48 teams from 11 districts in Shenzhen and the Hong Kong-Macao region [1] - The tournament implemented a player registration system that promotes integration among players from the Guangdong-Hong Kong-Macao Greater Bay Area, with the Hong Kong Ma On Shan team being the only team from the region to reach the top 32 [1] Group 2 - Since its inception three years ago, the Shenzhen Street Football Super League has evolved beyond a grassroots football competition, generating over 50 million yuan in derivative consumption and being recognized as a typical case of "sports + cultural tourism" integration in Guangdong Province [2] - The league has also extended its influence into youth development, collaborating with the Chinese Football Association's Shenzhen Youth Training Center to conduct various youth football activities, forming a diverse football ecosystem [2] - The league's slogan "Everyone's Football, All Democratic Fields" aims to make football a lasting driving force for urban development through collaboration among street football, school football, and youth training centers [2]

Core Insights - The 2025 Nanjing Xuanwu District Urban Orienteering Race successfully attracted over a thousand participants from various backgrounds and age groups, promoting urban exploration and fitness [1][5][21] Event Overview - The event was organized by the Xuanwu District People's Government and featured five categories: parent-child, couple, individual male, individual female, and lake cycling, catering to diverse participant needs [5][21] - The race utilized a "check-in task" model, where participants navigated to designated points using public transport, walking, or cycling, enhancing the interactive experience [5][21] Venue and Experience - The main venue, located at the Xuanwu Lake Couple Garden, provided a scenic backdrop, combining natural beauty with cultural significance, enriching the participants' experience [7][21] - Key check-in points included historical and cultural sites such as the Zijin Mountain Observatory, the Six Dynasties Museum, and the Paleontology Museum, allowing participants to engage with the city's heritage [10][13][19] Community Engagement - The event fostered community involvement and aimed to promote a culture of fitness and exploration, aligning with the district's vision of integrating sports with cultural tourism [21]

Core Insights - The 2025 "Li Ning Cup" China Pickleball Tour Finals showcased the sport's growth and potential, highlighting its competitive spirit and social impact [1][14] - The event attracted a record number of participants and international competitors, indicating a strong grassroots foundation and increasing global interest in pickleball [3][6] Event Scale and Participation - A record 1,057 participants registered for the finals, demonstrating the sport's popularity [3] - The event featured 56 foreign athletes from 17 countries, enhancing its international profile and cultural exchange [3] Competition and Organization - The finals included over 1,000 matches across team and individual formats, held in two major venues, showcasing efficient event organization [3] - A professional judging team from the China Tennis Association ensured fair play, with 42 referees supporting the event [5] Cultural and Tourism Integration - The event integrated sports with local tourism, offering free entry to 20 scenic spots for participants, promoting the beauty of Guilin [6] - Special tours for foreign athletes highlighted the city's attractions, enhancing its global image [6] Media Coverage and Public Engagement - The event received extensive media coverage, with CCTV broadcasting key matches for a total of 36 minutes, setting a new record for pickleball events in China [6] - Multiple media outlets provided live coverage, increasing public awareness and interest in the sport [6] Community and Brand Interaction - The "Finals Carnival" connected athletes with the local community, featuring fashion shows and cultural performances that enriched the event experience [7][9] - Local businesses showcased their products at a vibrant sports market, boosting local consumption and engagement [9] Future Prospects and Development - The successful organization of the finals is seen as a foundation for future events, with plans for continued growth in the sport across various cities [13][14] - The integration of technology in the event, such as real-time scoring systems, aims to enhance the spectator experience and set new standards for future competitions [13]