今年群众性体育运动的高参与度，成为体育市场的一大亮点。在湖南永州这座小城，在正式比赛前，甚至都没有一个正规的赛事足球场。但经过短短两三个 月，这里却成为不少游客争相打卡的新目的地，体育场的"绿茵经济"也为当地拓展出更多新的消费业态。 球场赛事正酣，球迷们热情似火。但谁也想不到，这个球场竟然只用50多天就翻新成如今的样子。原先由于座位有限而抢不到票的球迷，一度都坐在树上观 赛，或者是垫着砖头踮起脚看比赛。而现在足球场的座位多达15000多个，吸引了不少外地游客。 湖南省足球联赛永州赛区新闻官 胡颖莹：我们的礼包也在不断地升级，之前我们展示的是农特产品，现在我们就挑选了一些像玩具文创产品等等。 从"一袋小橘子果干"到一个"自主IP文创产品"，今年，体育文创产业在永州萌出了新芽。距离球场不远的这个创意工作室内，设计人员刚刚完成一款新的潮 玩手办。 吸引游客的不仅是赛事，摆在座位上的赛事礼包也充满了玄机。 永州市壹禾生态文化创意传播有限公司项目部经理 王春琴：我们延伸了一系列的文创产品，足球的钥匙扣，纪念卡，还有冰箱贴。我们现在大概有十五六 款产品了。 在永州，当地以体育赛事为媒介，更多新的消费业态正在不断满足游客的 ...

Core Insights - The 15th National Games, the largest in history, opened in Guangzhou, with participation from 17 cities in Guangdong and regions like Hong Kong and Macau, marking a new path for the integration of sports and cultural tourism [1][2] Group 1: Event Impact on Tourism - The National Games have significantly boosted the cultural tourism market, with a nearly fourfold increase in searches for hotels, flights, and attractions related to the event as of November 3 [1] - Guangdong province is creating a "National Games+" consumption ecosystem to meet the full range of needs for participants and spectators, integrating services across travel, accommodation, and attractions [2] Group 2: Economic Initiatives - The province has launched initiatives like "Follow the National Games to Tour Guangdong," promoting a brand focused on fitness and integrating events with tourism to convert the event's traffic into tangible economic benefits [2] - Local governments are enhancing consumer incentives through sports consumption vouchers and discounts, encouraging spending around event venues and creating a positive cycle of consumption linked to the games [2] Group 3: Future Projections - Major cities in the Guangdong-Hong Kong-Macau Greater Bay Area are expected to see a significant increase in winter tourism due to the National Games and the upcoming "Enjoy Winter, Travel Guangdong" campaign [3] - Experts suggest transforming event venues into permanent cultural tourism landmarks and developing diverse tourism routes to extend visitor stays and spending, leveraging digital technology for enhanced tourism experiences [3]

广东省体育局以全运会为契机，推出"跟着全运游广东"活动，打造"健身广东"品牌，通过"赛、展、 节、游"深度融合模式，将大型赛事的"流量红利"转化为城市消费与区域发展的"实质增量"，让全运效 益走出赛场、赋能全域。 各地市也同步加码消费激励，通过发放体育消费券、推出消费满减、积分兑换等举措激活消费潜力。同 时，在赛事场馆周边布局全运消费集聚区，鼓励商户适当延长夜间营业时间，并优化交通、城管等配套 服务保障，让观赛人群的消费需求得到即时释放，形成"观赛+消费"的良性循环。 11月9日，第十五届全国运动会(以下简称"全运会")在广州开幕。本届全运会是历史上规模最大、赛期 最长、承办城市最多的一届全运会，由广州、深圳等广东的17个城市和中国香港、中国澳门承办。 国研新经济研究院创始院长朱克力对《证券日报》记者表示，粤港澳联合承办全运会，打破了传统体育 赛事的单点模式，为"体育+文旅"融合开辟了新路径。 这一赛事点燃了文旅市场的热情。同程旅行数据显示，截至11月3日，有关"全运会"的酒店、机票、火 车票、景点的综合搜索量环比增长近四倍。 为充分释放赛事综合效益，广东省围绕参赛者、观赛者"食、住、行、游、购、娱"全流程需 ...

海南东方"村BA"篮球超级联赛明日开赛 连日来，八所中学篮球场上，球员们正全力以赴地进行对抗训练和战术磨合，为即将到来的比赛作 最后冲刺。 据了解，今年东方"村BA"在往届成功基础上进一步扩大规模，除保留备受瞩目的主赛事外，新 增"U"系列菁英赛、大学生"特种兵"篮球赛以及女子篮球赛等多个配套赛事，此外还推出电竞赛事"东方 擂・王者荣耀争霸赛"。整体赛事门槛进一步降低，首次允许10岁及以下小球员参与，真正成为覆盖各 年龄段的全民运动盛会。 赛事期间，主办方还将同步推出"东方真选直播间"，通过线上平台向广大观众展示东方市优美的人 文风光，并推介四更烤乳猪等地方特色美食，实现"体育+文旅"深度融合。 新增多个配套赛事 海南日报八所11月5日电（海南日报全媒体见习记者 王泽宇 记者 王晓曈）2025海南东方"村BA"篮 球超级联赛将于11月7日在东方市八所文化广场拉开战幕。目前，赛事各项筹备工作已基本就绪，进入 最后的冲刺阶段。 ...

Core Insights - The 2025 Asian Badminton Elite Tour (Yulin Station) serves as a platform to showcase both high-level sports competition and the cultural charm of Yulin, highlighting the integration of sports and tourism in the city [1][2] Group 1: Event Highlights - The event featured seven badminton stars, including Olympic and world champions, who participated in various formats such as celebrity matches and challenge contests, providing an engaging experience for the audience [1] - Chen Long, the men's singles champion from the Rio Olympics, expressed his surprise at the enthusiasm for badminton in Yulin, emphasizing the importance of top-tier events in promoting sports participation among the public [1] - Wang Shixian, a former world champion, noted the growing development of badminton in Yulin and the cultural richness of the city, hoping to enhance interaction with fans through such events [1] Group 2: Cultural and Economic Impact - The event is seen as a successful example of connecting sports with the local culture, showcasing Yulin's unique charm while promoting the city's tourism and cultural industries [1][2] - Yulin is transitioning from an energy hub to a cultural tourism city, adhering to the philosophy of "using culture to enhance tourism and tourism to highlight culture," which is reflected in the event's organization [1] - During the event, badminton stars visited local attractions and engaged with the community, further emphasizing the value of the "sports + cultural tourism" approach [1]

Core Insights - The "Lianjia Wenyu River Park Happy Run" event was successfully held to prepare for the upcoming 2025 Beijing Marathon, showcasing a blend of sports and cultural tourism [1][4] - The event featured two race categories: a 14-kilometer professional run and a 3-kilometer family run, catering to both serious runners and families [4] - The initiative aims to promote running as a community activity, enhancing neighborhood connections and supporting the "Healthy China" initiative [4] Company Activities - Beijing Lianjia has established over 110 running groups and organized more than 4,500 community runs, serving over 40,000 runners [5] - During the preparation for the 2025 Beijing Marathon, Lianjia has launched 400 community running events themed "Every Step Home, Lianjia Runs Together," covering multiple communities [5] - Lianjia's 1,400 stores are acting as "community sports supply stations," providing free services such as water, rest areas, emergency charging, and item storage for runners [5]

Group 1 - The 16th FAI World Cup of Artistic and Precision Skydiving will take place from October 25 to 31, 2025, in Ji'an, Jiangxi Province, with approximately 120 athletes from 12 countries and regions already registered [1] - The event combines the World Cup and the first Asian Championship, featuring two main categories: artistic skydiving and precision skydiving, with a total of 16 sub-events [1][2] - Ji'an has been selected as the host city due to its favorable airspace conditions, comprehensive ground support, and rich experience in organizing events [2] Group 2 - Precision skydiving involves athletes jumping from 1,000 meters and aiming to land on a 30 cm electronic target, with the core target being only 2 cm in diameter [2] - Artistic skydiving requires athletes to perform six specified maneuvers after jumping from 2,200 meters, with a focus on speed and execution quality [2] - The local government has implemented a detailed service plan for athletes, including personalized reception arrangements and a visual system for the event [3]

Core Insights - The 2025 World Snooker Xi'an Open has successfully attracted global attention, showcasing the city's capability to host top-tier international events and enhancing its cultural and economic profile [3][4][8] - The event has generated significant economic impact, with direct consumption in Xi'an estimated at approximately 142 million yuan, highlighting the potential of sports and cultural tourism integration [4][6] Group 1: Event Highlights - The opening day featured two players achieving maximum breaks, creating a memorable atmosphere for nearly 10,000 spectators [1] - The event is part of a broader strategy to promote Xi'an as a vibrant city capable of hosting major sporting events, moving beyond its historical attractions [3][4] Group 2: Economic Impact - The 2024 event demonstrated the feasibility of using sports events to drive tourism and consumption, while the 2025 event focuses on activating a broader economic ecosystem [6][8] - The "You Don't Care" ticket initiative offers various discounts and benefits, integrating local attractions and businesses to enhance the overall experience for attendees [6] Group 3: Cultural Integration - The event has successfully combined sports with local culture, as seen in pre-event activities that immersed players in Tang Dynasty culture, which was also broadcasted globally [6][8] - The integration of local businesses and cultural experiences is expected to enhance the cultural value of the event, contributing to Xi'an's soft power [6][8]

Core Viewpoint - Hohhot City is accelerating its autumn and winter tourism development through a collaborative effort among various departments, focusing on tourism planning, events, commercial support, and market regulation [1] Group 1: Tourism Development Initiatives - The Municipal Bureau of Culture and Tourism has outlined an overall layout for autumn and winter tourism, introducing 4 themed tourism routes and 69 unique cultural and tourism activities [1] - The city plans to issue tourism consumption vouchers in three batches and continuously provide tourism subsidies to unleash consumer potential [1] Group 2: Sports and Events Integration - The Municipal Sports Bureau announced 74 events covering ice and snow sports and public entertainment, detailing the venue planning for the 2025-2026 public ice and snow season [1] - The initiative aims to promote the deep integration of "sports + culture and tourism" [1] Group 3: Commercial Support and Market Regulation - The Municipal Bureau of Commerce will issue multiple batches of commercial consumption vouchers to support the linkage between commerce and tourism [1] - The Municipal Market Regulation Bureau will collaborate with the Culture and Tourism Bureau and public security departments to ensure a positive consumer experience and maintain market order [1] Group 4: Collaborative Efforts and Future Goals - This press conference marks a significant achievement in Hohhot City's early planning for autumn and winter tourism since August, indicating a coordinated effort among various districts and departments [1] - Under the leadership of the city's tourism development leadership group, departments are collectively showcasing their commitment to transforming and upgrading the cultural tourism industry, aiming to establish a top domestic ice and snow tourism destination [1]

Group 1 - The core viewpoint highlights significant growth in tourist numbers across various regions during the holiday period, with notable increases in visitor counts and economic impact from tourism activities [1][3][6] Group 2 - Hunan received over 15.57 million visitors on the sixth day of the holiday, marking a year-on-year increase of 24.28%, with 3.46 million from outside the province [1] - Inner Mongolia welcomed 3.40 million domestic tourists, a 25.12% increase, with a total of 19.40 million visitors over the first six days of the holiday [1] - The integration of "sports + culture and tourism" in Inner Mongolia led to over 600,000 attendees at the football league, generating an economic benefit of 176 million yuan [1] - In Anhui, A-level tourist attractions received 2.88 million visitors, with 5A scenic spots attracting 327,000 visitors, reflecting an 8.5% year-on-year growth [3] - Gansu projected 3.90 million visitors on October 6, with tourism spending reaching 2.42 billion yuan, both showing over 8% growth compared to the previous year [6] - Ningxia's rural tourism hotspots received a total of 308,000 visitors during the holiday, with daily averages exceeding 23,000 in certain areas [6]