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抖音“好内容”组团出好书
Xin Lang Cai Jing· 2026-01-12 20:06
Core Insights - Douyin is launching a new initiative to support creators in publishing books based on their long-form video content, with plans for new books to be released in 2026 [1][6] - The trend of knowledge-based long videos is gaining traction, with a notable example being a 253-minute video that garnered significant engagement [2][3] - The growth in long-form content is attributed to changing user demands, platform upgrades, and innovative content creation methods [3] Group 1 - Douyin's "Selected Creator Publishing Plan 2.0" aims to provide publishing resources to over 1,200 monthly selected creators, facilitating the transition from content creators to published authors [6][5] - The plan has already seen success, with over 60 authors collaborating with reputable publishing houses since its inception in 2025, resulting in more than 10 published books [5][4] - The initiative emphasizes the importance of aligning with user interests and trends in the publishing industry, as highlighted by industry experts [7] Group 2 - The rise of long-form knowledge videos is evident, with a 207% year-on-year increase in videos exceeding 30 minutes, totaling 320 million minutes of content [2][3] - Douyin's knowledge-related creators have increased by 27% compared to the previous year, with nearly 53 million quality knowledge content pieces published, achieving over 20 billion total views [2] - Creators are exploring diverse topics and innovative formats, contributing to a richer content ecosystem on the platform [2][3]