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短视频平台大变天!流量规则洗牌!
Sou Hu Cai Jing· 2025-11-24 08:13
公开算法运行规则,推进透明展示工作,保障用户知情权。 抖音通过开设安全与信任中心网站、举办开放日活动等方式,向公众阐释推荐逻辑、干预机制及治理成效。 微博提升热搜算法透明度,公示上榜规则、数据规则,上线热搜热度标签,标示热度背后的推动因素。 微信视频号通过通俗易懂的图文、视频方式向用户发布《一图读懂微信视频号算法推荐》《算法破茧系列》。 创新推出茧房评估、一键破茧等功能,帮助用户防范"信息茧房"风险。 抖音全面升级使用管理助手,创新内容偏好评估功能,以可视化形式呈现用户近期浏览内容。 小红书设置内容偏好评估与调节、探索更多功能,方便用户一键操作,浏览更多元丰富的推荐内容。 快手依托正能量算法加强对正向/有用/温暖/信任等内容的挖掘,在算法推荐中充分呈现。 不断健全推荐内容审核机制,加强正能量内容推送,防范算法推荐低俗不良信息。 微信视频号完善好友推荐和算法推荐双重机制,不断迭代升级识别打击模型,严禁低俗恶俗等典型不良信息进入推荐池。 抖音创新推出当事人核实机制,防止摆拍造假、仿冒蹭热度、拼凑剪辑等恶意传播行为。 持续优化兴趣偏好管理、内容负反馈等功能设置,便于用户自主调节算法推荐内容。 快手为用户提供便捷、精 ...
抖音持续打击导流交易黑产 对“高仿茅台”“假大牌”等违规重点打击
Di Yi Cai Jing· 2025-11-20 06:54
(文章来源:第一财经) 据抖音黑板报,近期,抖音在日常治理中发现,部分黑产账号通过发布茅台酒特写、在直播中展示"高 仿茅子货源"等多种方式,吸引目标受众去站外进行违规交易。抖音提醒广大用户,请勿轻信此类打 着"高仿"名义导流交易的黑产团伙,不仅容易掉入诈骗陷阱,还可能成为黑产链路的一环,遭受更严重 的损失。抖音表示,今年以来已经封禁此类违规导流交易账号60万个。 ...
网络平台严打色情低俗:识变体、严处置,破“换马甲”式违规
Nan Fang Du Shi Bao· 2025-11-10 14:55
Core Viewpoint - Douyin is intensifying its crackdown on pornographic and vulgar content, highlighting its commitment to maintaining a clean online environment [1][2][3] Group 1: Actions Taken by Douyin - Douyin has permanently banned 38,000 accounts and imposed various penalties on 137,000 accounts for violations related to pornographic and vulgar content in the past month [1] - The platform is enhancing its ability to identify and manage low-quality content, employing a comprehensive governance system that includes penalties such as revoking monetization rights and account bans [1][2] - Douyin has reported 66 individuals to law enforcement for spreading obscene content from January to August this year, indicating active collaboration with authorities to combat illegal activities [2] Group 2: Challenges and Industry Response - Despite Douyin's efforts, there remains a persistent black market that employs deceptive tactics to lure users to other platforms for illicit activities [2] - The platform emphasizes the need for a robust reporting mechanism and increased penalties to effectively combat disguised vulgar content, as technical measures alone are insufficient [2] - The ongoing "Qinglang" campaign aims to unite various stakeholders, including government departments and users, to collectively curb the spread of harmful content and the black market's influence [2][3] Group 3: Importance of a Clean Online Environment - A clean online environment is crucial for users who rely on short videos for information and entertainment, and it is the platform's responsibility to guide content appropriately [3] - The collaboration of all participants is essential to ensure that online traffic aligns with positive content, fostering a healthier digital ecosystem [3]
女演员自曝刷到AI盗播,抖音副总裁回应
Di Yi Cai Jing· 2025-11-07 01:28
Core Insights - The recent issue of AI impersonation in live streaming has gained significant attention, particularly involving the actor Wen Zhengrong, who reported unauthorized use of his likeness in multiple live streams [3][6] - Douyin Group has acknowledged the presence of AI-generated content that impersonates celebrities, which poses a threat to the credibility of creators, merchants, and the platform itself [5][6] Group 1: AI Impersonation and Its Impact - Douyin's Vice President Li Liang confirmed that the reported cases of "three live rooms broadcasting simultaneously" did not occur on Douyin's platform, but there are indeed instances of AI impersonation [3][6] - The platform is facing challenges with malicious impersonation accounts that are continuously evolving to counteract Douyin's measures [5][6] Group 2: Platform Response and Actions - Douyin has initiated a special governance action against "imitation celebrity promotion," which began in October, resulting in the removal of 11,000 accounts involved in infringement and over 6,700 products linked to impersonation [6] - The platform has also implemented features to help creators block the spread of similar infringing content, successfully intercepting and addressing tens of thousands of infringing videos [6]
抖音:将进一步规范金融账号经营行为,启动不定期巡检
Sou Hu Cai Jing· 2025-11-07 00:02
Core Points - Douyin has announced measures to regulate financial account operations to create a healthy and safe business environment [1] - The platform will conduct irregular inspections of financial accounts and take actions against those that do not meet certification standards [1] - Douyin emphasizes the importance of compliance and encourages users to report violations [1] Summary by Categories Regulatory Measures - Douyin will standardize merchant qualification, enhance account compliance review, and regulate the publication of financial content, live broadcasts, and business operations [1] - Accounts lacking valid financial qualifications will face penalties, including the recovery of financial operating rights and restrictions on publishing related information [1] Compliance Requirements - Accounts must complete qualification information or submit proof of terminated regulatory measures to avoid losing rights [1][3] - The platform will intensify efforts against unqualified users engaging in illegal stock recommendations or scams that disrupt market order [1] User Engagement - Douyin calls on users to help maintain a healthy environment and encourages reporting of any violations through the platform's reporting function [1]
抖音规范金融账号经营行为,严打“非法荐股”
3 6 Ke· 2025-11-06 12:06
Core Viewpoint - Douyin is taking measures to regulate financial account operations on its platform to create a safe and healthy business environment, including stricter compliance checks and account inspections [2] Group 1: Regulatory Actions - Douyin announced it will further standardize financial account operations, including merchant qualification, compliance review, and content publication [2] - The platform has initiated irregular inspections of financial accounts, with non-compliant accounts facing penalties such as revocation of financial operating rights and restrictions on publishing financial information [2] - Accounts lacking valid financial qualification documents or facing regulatory restrictions must complete their qualification information to avoid losing rights [2] Group 2: Illegal Financial Activities - Douyin has previously addressed illegal financial activities, reporting over 100,000 instances of illegal stock recommendations and other financial violations in Q3 2025 [3] - Various financial scams have been identified, including fraudulent stock recommendations and claims of low-risk, high-return virtual currencies, leading to significant legal risks [3] - In a notable case, Shanghai police arrested six individuals involved in illegal securities investment consulting, with the case amounting to over 56 million yuan [3] Group 3: Public Warnings - Authorities warn that illegal stock promoters often use enticing claims of high returns and insider information through various channels, urging the public to choose qualified institutions for investment [4]
抖音:将进一步规范金融账号经营行为
第一财经· 2025-11-06 07:37
Core Viewpoint - Douyin has announced measures to further regulate the operation of financial accounts on its platform, aiming to create a more reliable industry environment and support stable development for merchants [1]. Group 1: Regulatory Measures - Douyin will implement stricter standards for merchant qualifications, enhance compliance reviews of accounts, and regulate the publication of financial content, live broadcasts, and business operations [1]. - The platform has initiated irregular inspections of financial accounts, with actions to be taken against accounts that do not meet financial qualification certifications, including revoking financial operating rights and prohibiting the publication of related information [1]. Group 2: Compliance Requirements - Accounts lacking valid financial qualification documents, including expired or revoked qualifications, will face restrictions [2]. - Accounts subjected to regulatory or administrative measures that limit their ability to engage in related business activities will also be addressed [2]. - The platform will take action against accounts involved in prohibited financial projects or those that do not meet certification standards [2]. Group 3: User Protection - Douyin emphasizes the need for all types of accounts to operate in compliance, particularly targeting unqualified users who publish financial content to attract attention or engage in illegal activities such as stock recommendations and fraud [1]. - The platform aims to enhance governance to protect users' financial security [1].
抖音:将进一步规范金融账号经营行为
财联社· 2025-11-06 07:10
Group 1 - Douyin has announced measures to regulate financial account operations, including stricter merchant qualification standards and compliance reviews [1] - The platform will conduct irregular inspections of financial accounts and take actions against those failing to meet certification standards, such as revoking financial operating rights [1] - Accounts lacking valid financial qualification documents or subject to regulatory restrictions will need to complete their qualification information to avoid losing rights [1] Group 2 - Douyin emphasizes the need for all types of accounts to operate in compliance, particularly targeting unqualified users engaging in illegal activities like stock recommendations and fraud [2] - The platform will enhance governance efforts to protect user financial security and encourages users to report any violations [2]
网络“维权”变“侵权”?互联网法庭判了!
Yang Zi Wan Bao Wang· 2025-09-18 06:47
Core Viewpoint - The rise of short video platforms has led to an increase in individuals using these platforms for rights protection, but there is a fine line between legitimate claims and defamation, as illustrated by a recent court case involving a defamation dispute stemming from a short video posted on Douyin [1][2]. Case Summary - In May 2024, an individual named Zhang was entrusted by Li to handle certain matters for a fee of 30,000 yuan, but after Li terminated the contract, Zhang only refunded 20,000 yuan. Li then posted a video on Douyin accusing Zhang of being a fraud, which garnered significant attention with nearly 400 shares, over 700 comments, and more than 2,000 likes [2]. - Zhang claimed that Li's video severely damaged his reputation and filed a lawsuit for defamation, seeking compensation for the harm caused [2]. Court Ruling - The court determined that Li's video constituted a negative evaluation of Zhang, and Li failed to provide evidence to support the truthfulness of his claims. The court found that Li's actions resulted in a significant reduction in Zhang's social standing, establishing a clear causal link between Li's defamatory statements and the damage to Zhang's reputation [3]. - Although Li deleted the video before the court hearing, the court ruled that he must publicly apologize to Zhang on Douyin, aligning the scope of the apology with the extent of the infringement [3]. Legal Implications - The case highlights the legal boundaries of free speech in the context of online platforms, emphasizing that while individuals have the right to express their opinions, they must not infringe upon the legitimate rights of others, particularly regarding defamation [4]. - The court's decision reinforces the notion that online statements must be truthful and lawful, as failure to adhere to these standards can lead to legal repercussions, including the obligation to cease infringement and restore the injured party's reputation [4][5]. Recommendations for Individuals - Individuals facing online defamation should preserve evidence such as screenshots, links, and comments to support their claims [7]. - They should utilize reporting mechanisms on social media platforms to request the removal of infringing content and seek assistance in identifying the infringer [7]. - In cases of serious defamation, individuals are advised to report to law enforcement and consider filing civil lawsuits to seek damages and public apologies [8][9].
严惩拉踩营销、恶意举报,不让网络水军兴风作浪
Group 1 - The core viewpoint of the articles is the widespread condemnation of online water armies, which are seen as a dark force on the internet that spreads harmful and misleading content for profit [1] - Online water armies operate in organized forms, utilizing various methods such as short videos, live streams, comments, private messages, and reports to manipulate public perception and create chaos [1] - The Chinese government, through the National Internet Information Office and the Ministry of Public Security, has launched a series of "cleansing" actions to combat online water armies and their associated illegal activities [1] Group 2 - Major online platforms, particularly Douyin, have been actively responding to regulatory requirements by establishing special teams to categorize and combat online water armies [2] - Douyin has identified four major types and fourteen specific behaviors of online water armies, including malicious reporting, bulk dissemination of false information, data fraud, and illegal service sales [2] - The platform's classification of online water armies provides crucial insights into their operational methods, aiding in more precise identification and eradication of malicious activities [2] Group 3 - Douyin has taken significant actions against online water armies, including removing over 40,000 violating videos and imposing indefinite bans or temporary suspensions on over 30,000 accounts [3] - The platform is collaborating with law enforcement to dismantle water army groups, having already apprehended over 30 suspects, demonstrating a strong commitment to governance [3] - Douyin's announcement of establishing a Safety and Trust Center emphasizes the use of technology and legal measures to enhance transparency in platform governance and combat illegal activities [3]