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全民补贴模式
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还在等双十一凑单打折?全民补贴模式才是平台的最佳选择!
Sou Hu Cai Jing· 2025-10-10 07:50
Core Insights - The article discusses the decline in consumer enthusiasm for the Double Eleven shopping festival and the need for e-commerce platforms to adopt new business models to enhance consumer shopping experiences [1][3] - The "Universal Subsidy Model" has gained popularity among private domain platforms, encouraging consumer spending and aiding merchants in customer acquisition [1][3] Market Pain Points - The current market faces dual challenges: consumers are hesitant to spend due to economic pressures, and merchants struggle with high customer acquisition costs and shrinking profit margins, creating a vicious cycle [4] - Traditional marketing methods are proving inadequate, necessitating innovative solutions to break this cycle [3][4] Universal Subsidy Model Mechanism - The Universal Subsidy Model operates on the principle of "positive distribution, increasing shares," which contrasts with traditional models that often lead to diminishing returns [7] - Subsidy rules stipulate that once a platform's performance reaches a baseline, subsidies begin and do not decrease with subsequent rounds, with performance growth triggering additional subsidies [8] - For example, if the initial performance is 1000, subsequent rounds increase by 15%, leading to a cumulative effect on the subsidy pool [9] Core Advantages of the Universal Subsidy Model - The model features an innovative profit-sharing mechanism that increases subsidy amounts as platform performance grows, fostering a sustainable growth cycle [15] - A comprehensive recruitment system allows for rapid market expansion through various promotional levels, enhancing market coverage [15] - The model enhances customer retention and repurchase rates by providing merchants with additional revenue opportunities through customer locking strategies [16] - It creates a complete commercial loop where consumer spending generates assets, ensuring long-term platform viability [16] Multi-Party Benefits - Consumers benefit from increased subsidies with higher spending, receiving shopping vouchers that appreciate in value as the platform grows [18] - Merchants can convert discounts into digital assets, optimizing marketing costs and achieving long-term revenue through customer loyalty [18] - Platforms can rapidly accumulate users and transaction volumes, laying the groundwork for potential public offerings [18] - Promoters can earn commissions based on performance without upfront investment, making it a low-risk, high-reward entrepreneurial model [18] Compliance and Security - The model emphasizes compliance and security, incorporating a scientific growth mechanism to stabilize subsidy distribution and prevent volatility [20] - Consumer vouchers can only be used for purchases within the platform, mitigating risks associated with cashing out [20] - The model limits promotional levels to avoid legal risks associated with multi-level marketing [20] - Funds are managed separately to ensure transaction traceability and protect consumer rights [20] Suitable Business Types - The Universal Subsidy Model is particularly suitable for e-commerce platforms seeking differentiation, physical chains aiming to enhance customer loyalty, regional leaders looking to consolidate local resources, and companies planning for public offerings [22] Conclusion - The Universal Subsidy Model addresses the shortcomings of traditional models by fostering a sustainable growth ecosystem that benefits consumers, merchants, and platforms alike, providing a pathway for businesses to navigate current economic challenges [30]
消费即分红!全民补贴模式如何打造商业闭环共赢生态
Sou Hu Cai Jing· 2025-07-08 08:19
Core Viewpoint - The article discusses the innovative "全民补贴" (Universal Subsidy) model, which is built around four core mechanisms: AI dividend, merchant customer retention, business recruitment, and regional agency, highlighting its market appeal and innovative logic [1][29]. Group 1: AI Dividend Mechanism - The AI dividend mechanism is designed to create a consumption attraction field by addressing the core demands of users and merchants [3]. - Users can earn points from consumption, which can be converted into up to 5 times the value in consumption vouchers, effectively creating a "free purchase" expectation [3]. - Merchants, while giving 20% of each transaction to the platform, can still gain significant cash and points, enhancing their profit margins [3][6]. Group 2: Merchant Customer Retention Mechanism - This mechanism fosters long-term consumer relationships by allowing merchants to earn passive income from consumer spending at other affiliated merchants [9][10]. - It encourages merchants to focus on user experience and service quality, thereby increasing user retention and loyalty [12][15]. - The mechanism also helps reduce merchant churn, as leaving the platform would mean losing potential passive income [15]. Group 3: Business Recruitment Mechanism - The business recruitment mechanism offers a low-threshold entry for individuals wanting to become platform intermediaries, allowing them to earn commissions based on the sales of recruited merchants [17]. - This multi-tiered recruitment model incentivizes business personnel to enhance their performance and recommend more quality merchants, thus expanding the platform's merchant network [18]. - A well-defined management system for business levels and commission calculations is essential for maintaining fairness and transparency [20][22]. Group 4: Regional Agency Mechanism - The regional agency model allows agents to "purchase" provincial agency rights, with the investment returning as consumption vouchers, effectively enabling free entrepreneurship [23][25]. - This model aids in rapid national market expansion while reducing the platform's expansion costs and pressures [26]. - Clear delineation of agency boundaries and collaboration among regions is crucial for overall market advantage [28]. Market Outlook - The Universal Subsidy model creates a win-win commercial loop by tightly binding the interests of users, merchants, business personnel, and agents [29][30]. - In a competitive consumption market, this innovative subsidy model has significant potential for growth, contingent on sustained performance and effective mechanism refinement [31].