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消费即分红!全民补贴模式如何打造商业闭环共赢生态
Sou Hu Cai Jing· 2025-07-08 08:19
Core Viewpoint - The article discusses the innovative "全民补贴" (Universal Subsidy) model, which is built around four core mechanisms: AI dividend, merchant customer retention, business recruitment, and regional agency, highlighting its market appeal and innovative logic [1][29]. Group 1: AI Dividend Mechanism - The AI dividend mechanism is designed to create a consumption attraction field by addressing the core demands of users and merchants [3]. - Users can earn points from consumption, which can be converted into up to 5 times the value in consumption vouchers, effectively creating a "free purchase" expectation [3]. - Merchants, while giving 20% of each transaction to the platform, can still gain significant cash and points, enhancing their profit margins [3][6]. Group 2: Merchant Customer Retention Mechanism - This mechanism fosters long-term consumer relationships by allowing merchants to earn passive income from consumer spending at other affiliated merchants [9][10]. - It encourages merchants to focus on user experience and service quality, thereby increasing user retention and loyalty [12][15]. - The mechanism also helps reduce merchant churn, as leaving the platform would mean losing potential passive income [15]. Group 3: Business Recruitment Mechanism - The business recruitment mechanism offers a low-threshold entry for individuals wanting to become platform intermediaries, allowing them to earn commissions based on the sales of recruited merchants [17]. - This multi-tiered recruitment model incentivizes business personnel to enhance their performance and recommend more quality merchants, thus expanding the platform's merchant network [18]. - A well-defined management system for business levels and commission calculations is essential for maintaining fairness and transparency [20][22]. Group 4: Regional Agency Mechanism - The regional agency model allows agents to "purchase" provincial agency rights, with the investment returning as consumption vouchers, effectively enabling free entrepreneurship [23][25]. - This model aids in rapid national market expansion while reducing the platform's expansion costs and pressures [26]. - Clear delineation of agency boundaries and collaboration among regions is crucial for overall market advantage [28]. Market Outlook - The Universal Subsidy model creates a win-win commercial loop by tightly binding the interests of users, merchants, business personnel, and agents [29][30]. - In a competitive consumption market, this innovative subsidy model has significant potential for growth, contingent on sustained performance and effective mechanism refinement [31].