Core Viewpoint - The article highlights the increasing concern for the safety and well-being of elderly parents living alone, particularly among younger generations who are geographically distant from them. The introduction of "Dad's Health Insurance: Fracture Insurance" by Zhong An Insurance addresses this issue by providing comprehensive protection and care solutions for elderly individuals living alone [1][2]. Group 1: Market Context - The aging population in China is growing, with over 190 million individuals aged 65 and above, and the proportion of elderly living alone is on the rise [2]. - The annual fall incidence rate among the elderly is reported at 18.3%, leading to approximately 4 million new fracture cases each year [2]. Group 2: Product Features - "Dad's Health Insurance: Fracture Insurance" combines personal and property protection, shifting the focus from mere financial compensation to comprehensive support throughout the entire process of accident, treatment, rehabilitation, and prevention [2]. - The insurance offers a one-time payout of up to 20,000 yuan for hospitalization due to accidental fractures, along with a daily hospitalization allowance of 80 yuan for up to 180 days [2]. - The product includes coverage for various property risks such as water pipe bursts, electrical fires, and telecom fraud, addressing common risks faced by elderly individuals living alone [2]. Group 3: Service and Support - The insurance process is designed to accommodate the needs of children living far from their parents, allowing remote management of policies and claims [3]. - The product emphasizes a complete cycle of risk prevention, monitoring, and response, including health check-up packages and smart devices to reduce fall risks [4]. - Additional services include 24-hour health consultation and the provision of mobility assistance devices, enhancing the safety and well-being of elderly individuals [4]. Group 4: Customer Experience - Feedback from customers indicates that the insurance provides peace of mind, with proactive services such as health check reminders and the delivery of safety devices to elderly parents [4].