全渠道服务生态

Search documents
淘车车七周年庆典启动,千万补贴重塑二手车消费新体验
Jin Tou Wang· 2025-09-23 03:37
Group 1 - The core theme of the event is "7 Years Together, Double Festival Gift," running from September 20 to October 8, with a total duration of 19 days [1][4] - The company has allocated tens of millions in subsidies and partnered with nearly 70 stores nationwide to offer seven offline promotional policies, along with online activities to enhance the consumer experience in the used car market [1][4] Group 2 - The "Seven Heavy Benefits" campaign aims to provide a one-stop shopping experience, addressing various consumer needs from interaction to after-sales support [2][5] - Consumers visiting any store can participate in a lottery by following the store's Douyin and video accounts, with prizes including gift cards and maintenance coupons [6] - The company offers diverse purchasing solutions, including a "99 yuan offset 1000 yuan" plan, competitive pricing on a thousand vehicles, and significant discounts for installment buyers, with a minimum down payment of 10% [6][2] Group 3 - Online activities complement offline promotions, allowing users to participate in lotteries and access special financing options through the official app and mini-programs [3][7] - The company has established a robust service ecosystem over seven years, providing a one-year or 30,000-kilometer warranty and a lifetime return policy for vehicles with major issues [7] - The company ranks second in the "Top 100 Used Car Dealers" list published by the China Automobile Circulation Association, indicating increased industry recognition [7] Group 4 - The company plans to continue expanding its national service network and enhance the integration of online and offline channels, aiming to create a more efficient and reliable car purchasing experience [7] - The initiative seeks to reshape industry value and upgrade services, contributing to the standardized and high-quality development of the used car market in China [7]