Core Viewpoint - The Ora brand of Great Wall Motors officially announced the pre-sale of its new A-class pure electric SUV, Ora 5, with a price range of 109,800 to 142,800 yuan, targeting the "Z generation" market [1][5]. Group 1: Product Features - The Ora 5 emphasizes three main selling points: "extreme beauty," "extreme intelligence," and "global quality" [1]. - The design incorporates "natural aesthetics," featuring a unique "Aurora Green" liquid metal paint and an interior inspired by Eastern "white space" art [3]. - The vehicle is equipped with the Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components, enabling full-scene NOA without relying on high-precision maps [5]. Group 2: Market Strategy - The choice of celebrity spokesperson, Hou Minghao, aims to create an emotional connection with the audience and leverage his fan base for brand engagement [3]. - The pre-sale of Ora 5 marks a significant step in the brand's transformation from its previous image and reflects its ambition to strengthen its global product strategy [5]. - The Ora brand has expanded to over 50 countries and regions, boasting nearly 600,000 users, supported by Great Wall Motors' global system and technological foundation [5].