Workflow
欧拉5
icon
Search documents
【新能源周报】新能源汽车行业信息周报(2025年9月22日-9月28日)
乘联分会· 2025-09-30 09:36
Industry Information - In Guangdong, the production of new energy vehicles increased by 21.9% from January to August 2025, with the manufacturing sector growing by 2.6% overall [9] - Chongqing is accelerating the high-quality development of the automotive industry, achieving a 7.6% increase in total vehicle production and over 31% in new energy vehicle production from January to August 2025 [9] - CATL signed a strategic cooperation agreement with the People's Government of Milin City, focusing on clean energy projects and zero-carbon infrastructure [9][10] - The penetration rate of combined driving assistance systems in new passenger cars in China exceeded 60%, with sales reaching 7.76 million units from January to July 2025 [11][12] - China is making significant strides in the global new energy vehicle market, contributing 63% of global sales in Q2 2025 [15] Policy Information - The Ministry of Industry and Information Technology (MIIT) is optimizing tax incentives for new energy vehicles, including vehicle purchase tax and vessel tax [22] - Beijing is promoting the "vehicle-road-cloud integration" infrastructure to support advanced autonomous driving and enhance the automotive industry's development [13] - Local governments, such as Lanzhou and Zhengzhou, are offering substantial subsidies for new energy vehicle purchases to stimulate market demand [28][29] Company Information - Great Wall Motors officially named its first pure electric SUV "Ora 5," featuring a 150kW motor and a battery from Honeycomb Energy [35] - Li Auto restructured its autonomous driving department, expanding from three to eleven sub-departments to enhance technology development and product delivery [36] - Xiaomi's investment fund has acquired a stake in Qichip Microelectronics, a developer of automotive controller chips [11] - NIO's cumulative vehicle deliveries have surpassed 800,000 units, indicating strong market performance [38] - Xpeng Motors has launched its first batch of charging stations in Singapore, Malaysia, and Thailand, expanding its international presence [37]
长城汽车超跑计划2026年底亮相 魏建军:项目已启动四五年
Mei Ri Jing Ji Xin Wen· 2025-09-29 11:38
每经记者|段思瑶 每经编辑|裴健如 "明年(2026年)年底。"在日前的一次直播中,长城汽车董事长魏建军首次给出了旗下超跑车型亮相的 明确时间表。 据魏建军透露,"(超跑)项目已经启动了四五年"。据悉,长城超跑车型研发进程一直由魏建军本人亲 自监督。从目前来看,长城超跑车型的实车已完成。 今年7月底,魏建军对外公布的一张高管合照海报中,一辆造型低趴的车型引人关注。该车被黑布遮 盖,无法看见具体外观,但从轮廓仍可以看出是一款跑车。 对于长城汽车打造超跑的原因,魏建军也首次公开表示:"不做跑车,我相信长城也能过得很好⋯⋯ (长城)要做真正意义上的跑车。" 图片来源:央视财经频道《对话》直播截图 封面图片来源:每经记者 张建 摄(资料图) 关于这款超跑车型的配置和用料,长城汽车CTO吴会肖曾透露:"在研发这款超跑过程中,我们碰到了 无数困难,特别是碳纤维座舱这个核心技术。"据悉,碳纤维座舱具有轻量化、高强度的特点,在超级 跑车领域应用广泛,但成本高昂。 《每日经济新闻》记者从长城控股招标中心获悉,长城汽车正在对超豪车BG品牌策划项目进行招标。 具体内容是"招募具有超豪品牌服务经验与目标人群洞察的供应商,协助长城汽车 ...
源于自然·生于都市——欧拉5自然美学设计品鉴会举行
7年,欧拉走进全球50多个国家和地区,成为近60万用户的信赖之选。凭借对全球多元文化的深刻理解,欧拉致力打造真正面向世界的经典产品,欧拉5应运 而生,其命名方式也体现了欧拉加速布局全球化的决心。 欧拉5采用国际通行的"品牌+数字"产品命名方式,不仅消除潜在的"地域化"色彩,而且无需翻译,让全球用户更好记、更易辨识。欧拉5的推出,也标志着 欧拉开启全新征程。 9月25日,长城汽车举行"欧拉5自然美学设计品鉴会",长城汽车欧拉品牌总经理吕文斌、长城汽车造型设计师贾寿山,与特邀嘉宾、青年艺术家梁志豪和北 京广播电视台主持人赵爽联袂出镜,首次对欧拉品牌首款A级纯电SUV——欧拉5"源于自然·生于都市"的设计美学进行全面解读。 欧拉5,连接自然与都市的诗意桥梁 当汽车设计语言愈发趋同,审美被冰冷的算法不断驯化,当代年轻用户迫切需要一个能够表达自我态度的"出行搭子",而非简单的交通工具。在欧拉看来, 汽车设计只有巧妙融入自然和都市生活,让产品拥有自然的生命质感,才能与每一位用户情感共鸣。 欧拉5的外观设计,是一场对自然美学的极致追求与工艺挑战。设计团队彻底摒弃生硬的直线和棱角,采用全曲面语言,让光影得以在车身上毫无阻碍地 ...
欧拉5,能成为长城汽车纯电的重拳之作吗?
3 6 Ke· 2025-09-24 00:46
来源:36氪 欧拉5或将成为全球纯电新鲶鱼 经济下行趋势下,实质性溢价已经成为所有消费行业爆款产品的制胜法宝。汽车也不例外,过去几年,A0级电动小车凭借经济、时尚和环保,迅速风靡 城市大街小巷。 如今,随着产业技术走向成熟,产品也随之升级,行业热战也顺势进入A级电动车市场。宝马电动mini和奔驰电动smart,首先掀起市场热潮,国产阵营蔚 来"萤火虫",也随后发力,凭借"安全"要义给市场再添了一把火。市场也由此从A0级向A级发生代际迁移。 但显然,价格偏高、不够智能,个性化不足、安全性堪忧等,仍然是这个市场竞争不足留下的弊病,都市精品A级电动车供给依然稀缺。而"豪华品牌有 溢价无智能、国产品牌有基础无品质"的现状,催生了"科技+个性化+高品质"的真空带,为欧拉5的"入局"提供了土壤。 源:视觉中国) (图 笔者基于对该用车需求群体进行访问后,发现有3大痛点:设计需要用"风格化"打破"同质化竞争";技术需要用高研发投入的"实质性溢价"进行落地;定 价需要瞄准"价值甜点区"进行精准卡位。 此前在25款好猫上市之时,欧拉品牌负责人也曾向外界透露,下半年将推出"斥资30亿、耗时三年打造的重磅新品"。显然,今天来看,这 ...
欧拉5,能成为长城汽车纯电的重拳之作吗?
36氪· 2025-09-24 00:28
Core Viewpoint - The article discusses the emergence of the Ora 5 as a potential disruptor in the global pure electric vehicle market, particularly in the A-class segment, highlighting its unique design, technological advancements, and the strategic positioning of the brand in response to market demands [2][11][23]. Industry Trends - Economic downturns have led to a demand for substantial premium products across all consumer sectors, including the automotive industry, where A0-class electric vehicles have gained popularity due to their affordability, style, and environmental benefits [2]. - The transition from A0-class to A-class electric vehicles is marked by the entry of luxury brands like BMW and Mercedes, as well as domestic brands like NIO, indicating a shift in consumer preferences towards higher quality and more technologically advanced vehicles [2][9]. Product Positioning - The Ora 5 is positioned to fill the gap in the market for high-quality, personalized, and technologically advanced A-class electric vehicles, addressing the current shortcomings of existing products in terms of pricing, intelligence, and safety [2][4]. - The design of the Ora 5 emphasizes a unique aesthetic to differentiate itself from competitors, aiming to attract younger consumers seeking individuality [7][11]. Technological Advancements - The Ora 5 is expected to incorporate advanced technologies, including laser radar for high-level intelligent driving capabilities, which could enhance its competitive edge in the market [16]. - The vehicle is built on a new platform that addresses common issues faced by traditional sedans, such as inadequate off-road capability and stability, making it suitable for a wider range of consumer needs [16][17]. Global Market Strategy - Long-term experience in the SUV and pickup markets positions the Ora 5 to leverage global market insights, ensuring it meets diverse consumer preferences and regulatory requirements [19][22]. - With over 2 million units sold globally, the existing customer base will support the Ora 5's entry into international markets, enhancing its potential for success [23].
一周发布30款新车,汽车媒体都不够用了
3 6 Ke· 2025-09-23 02:13
"不是在参加活动,就是在去参加活动的路上。" 这几天,和身边的同行们聊起出差的话题,绝大部分人都认为9月的新车密集发布,让人身心俱疲。而作为一名汽车媒体人,我同样感受到今年"金九银 十"这般行业的疯狂。 据不完全统计,9月上半个月的15天里,就有近20款新车上市,它们覆盖10万~50万元价格区间,涵盖新能源与燃油动力,车型包括轿车、SUV及旅行 车。其中,多款插电混动车型的集中亮相,更是反映出市场对这一技术路线车型的旺盛需求。 而到了9月下旬,上述新车扎堆上市的盛况不仅丝毫未减,反而更胜一筹。有媒体列出的新车上市表格显示,9月最后一周,有超过30款新车即将迎来预售 或上市。各大品牌似乎达成了某种默契,将积压已久的新品一股脑地抛向市场。 | m 22 星期一 东风本田 | 小改款 | 东风本田CR-V 全球30年荣耀款 上市 25 星期四 长安 | | 中期改款 | 新款长安CS55 Plus 上市 | | --- | --- | --- | --- | --- | --- | | 22 星期一 埃安 | 小改款 | AION RT 焕新款 上市 | 25 星期四 欧拉 | 全新车型 | 欧拉5 亮相 | | ...