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红米K90被指各版差价过大,雷军回应
21世纪经济报道· 2025-10-24 07:29
Core Viewpoint - The pricing strategy for the REDMI K90 series has faced criticism due to significant price differences between versions, particularly for the 12GB+512GB model, which has led to a price adjustment to address customer concerns [1][3][5]. Pricing and Product Details - The REDMI K90 series includes two models: K90 and K90 Pro Max, with initial prices set at 2599 yuan and 3999 yuan respectively [5]. - The pricing breakdown for the K90 series is as follows: - 12GB+256GB version: 2599 yuan - 16GB+256GB version: 2899 yuan - 12GB+512GB version: 3199 yuan - 16GB+512GB version: 3499 yuan - 16GB+1TB version: 3999 yuan - The price difference between the 12GB+256GB and 12GB+512GB versions is 600 yuan, which has raised concerns among users regarding the value proposition of the higher storage option [5]. Company Response - Xiaomi's President, Lu Weibing, acknowledged the disappointment from users regarding the pricing and attributed the high costs to increased upstream supply chain pressures, particularly in memory storage [3][5]. - In response to customer feedback, Xiaomi decided to reduce the price of the 12GB+512GB version by 300 yuan during its first month of sales, bringing the price down to 2899 yuan [3][5]. - Xiaomi's founder, Lei Jun, also supported this explanation, linking the pricing issues to rising memory costs [3].