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强鲸思客618全域分销破10亿,深化招商生态,布局全球跨境服务
Sou Hu Cai Jing· 2025-06-19 09:13
Core Insights - The core viewpoint of the article highlights the explosive growth of the smart distribution platform "Baopin Se" under Shanghai Qiangjing Sike Technology Co., achieving total sales exceeding 1 billion yuan, a year-on-year increase of 500% [1][3] Company Performance - "Baopin Se" utilized thousands of finely operated communities and thousands of cooperative channels to link with major e-commerce platforms, demonstrating the effectiveness of its "community × channel × platform" distribution network [1] - The platform's sales performance is driven by over 2,800 active communities and 1,200 core channel partners, with a conversion rate of 18% for flash sales groups within 72 hours [3][5] - The efficiency of community conversion has increased by 340%, with the highest single community generating 870,000 yuan in GMV, validating the synergy of "precise product selection + community tools" [3] Strategic Developments - The establishment of the "Zhi Li Xin Xuan" recruitment team aims to enhance B-end service capabilities, focusing on introducing over 1,000 exclusive high-commission products and providing comprehensive support to partners [5][12] - The company plans to leverage its domestic community distribution model to expand into global markets, particularly targeting Southeast Asia and North America [8][9] Industry Trends - According to iResearch, the growth rate of distribution-based guide platforms is projected to be three times the industry average by 2025, indicating a significant market opportunity [3][12] - Three major trends are identified: community assets becoming a new traffic infrastructure, platform integration creating new distribution models, and global technology platforms serving as core barriers to capturing cross-border benefits [3][12]