Core Viewpoint - The article discusses the rise of the e-commerce distribution platform "Doubao Haowu," which has attracted attention due to its low entry barriers and promises of double rebates, but is facing allegations of operating as a pyramid scheme [2][11]. Group 1: Business Model and Operations - "Doubao Haowu" operates on a model that requires users to pay a one-time fee of 2000 yuan to become a member, promising double returns on purchases made through shared links [2][6]. - The platform claims to share profits with users who promote products, but the actual pricing of products is often higher than competitors like JD, Taobao, and Pinduoduo [6][7]. - The platform's marketing strategy includes a tiered commission structure, where users can earn commissions from direct sales and from the sales made by their recruits, resembling a multi-level marketing structure [9][10]. Group 2: Legal and Regulatory Concerns - There are concerns that "Doubao Haowu" may be operating in a gray area of legality, as its business model includes elements typical of pyramid schemes, such as requiring fees for membership and incentivizing recruitment [11][12]. - Legal experts have pointed out that the platform's practices align with the characteristics of pyramid schemes as defined by Chinese regulations, including the requirement for participants to recruit others and the payment of fees for entry [12][14]. - Local law enforcement has indicated that many cases of fraud related to such platforms do not meet the threshold for criminal prosecution, leading to a lack of accountability for the operators [3][14].

2025年6月18日 【中国，上海】—— 上海强鲸思客科技有限公司旗下智能分销平台"爆品涩"今日公布618战报：通过数 万个精细化运营社群及数千家合作渠道，联动淘宝、京东、拼多多、抖音、快手等全域电商平台，实现 总销售额突破10亿元，同比激增500%。此次爆发性增长印证其"社群×渠道×平台"三维分销网络的商业 动能。同步宣布成立"执力心选"招商团队，并启动东南亚TikTok、北美Temu跨境业务，构建全球互联 网服务商新版图。 艾瑞咨询指出，2025年分销型导购平台增速达行业均值3倍。爆品涩的突破性增长揭示三大趋势： 社群资产成为新流量基础设施； 平台融合（抖音内容+拼多多供应链+淘宝服务）催生分销新物种； 全球化技术中台是抢占跨境红利的核心壁垒。 核心战绩：社群裂变引爆增长引擎 爆品涩依托2,800+高活跃社群与1,200家核心渠道伙伴，打造高效分销中台： 社群裂变池：覆盖母婴、美妆、数码、日用等8大垂直领域，其中72小时快闪群转化率高达18%； 渠道矩阵：整合淘客、拼客、抖客团队、MCN机构、线下商圈、社区商品团购长尾节点，单渠道最高 贡献2,300万元GMV； 效率跃升：社群转化率较日常提升340%，单 ...