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友发集团李茂津:以合作文化为基做全球管业“第一雄狮”
Shang Hai Zheng Quan Bao· 2025-11-16 17:55
Core Viewpoint - The article highlights the journey and strategic vision of Tianjin Youfa Steel Pipe Group, emphasizing its commitment to a cooperative culture and its ambition to become the global leader in the pipe industry. Group 1: Company Culture and Development - Youfa's cooperative culture is deeply ingrained, originating from its founding partners who shared a common vision and resources, leading to a unique decentralized ownership structure [4][5] - The company has evolved its cooperative culture into a broader ecosystem, incorporating customers and distributors into its "Big Youfa" concept, fostering a vibrant industrial community [4][5] - The challenges faced by Youfa include maintaining entrepreneurial spirit among founders, integrating new members into the cooperative culture, and sustaining leadership in technology, cost, brand, and management [5] Group 2: Product Strategy - Youfa's product strategy focuses on two main applications: fluid transportation and structural support, with a goal to dominate the market [6][7] - The company aims to increase its market share in traditional products from one-third to fifty percent, indicating a strong growth target [7] - Youfa has expanded its product line by acquiring a majority stake in Hebei Haiqianwei Steel Pipe Co., thus entering the oil and gas pipe sector [8] Group 3: Strategic Expansion - Youfa's strategic vision includes a shift from "Made in China, Sold Globally" to "Globally Made, Sold Globally," reflecting its ambition to establish a global presence [9][10] - The company plans to complete its national production base layout within three years and aims to replicate its success internationally within ten years [11] - Youfa is actively researching potential locations for overseas production bases, particularly in Southeast Asia, the Middle East, and Central Asia, to support its global expansion strategy [11]