Core Insights - The Zaozhuang Municipal Government aims to establish a "National High-Quality Pomegranate Industry Development Demonstration Zone" by focusing on three main areas: expanding planting, enhancing processing quality, and strengthening branding [1][3]. Group 1: Planting and Cultivation - In 2024, Zaozhuang plans to plant over 530,000 new pomegranate trees and introduce 30 high-quality varieties, with a total of 217,000 national and provincial approved varieties [1][3]. - The city has established over 2,600 acres of demonstration and standardized planting areas, transitioning from experimental fields to large-scale mountainous cultivation [3]. Group 2: Processing and Value Addition - Zaozhuang's pomegranate processing sector has seen significant growth, with 53 processing enterprises, including 24 large-scale companies and 16 leading agricultural enterprises [3]. - The annual processing capacity for pomegranate juice has increased to 5,000 tons, while beverage production capacity exceeds 120,000 tons, creating a leading product matrix that includes traditional drinks, health products, and crafts [3]. Group 3: Branding and Market Expansion - The city is developing the regional public brand "Zao Wei Liu Chuan," with 11 brands recognized at the municipal level and 14 industry standards established [5]. - Online sales have surpassed 500 million yuan, supported by over 130 live-streaming companies, while offline sales have increased by 30% through partnerships with over 110 supermarkets [5]. - Future plans include focusing on innovation across the entire industry chain, integrating various elements, and enhancing market competitiveness to support rural revitalization and the development of local specialty agriculture [5].