Core Insights - The article discusses the promotion of whole grain foods in China, highlighting the government's initiative to increase supply and consumption of whole grains by 2035 [1] - It emphasizes the nutritional benefits of whole grains compared to refined grains, noting that whole grains contain 40% to 90% more micronutrients [1] Consumption Insights - Current whole grain consumption in China is less than 1% of total grain consumption, indicating significant room for growth [1] - A report shows that only 24.6% of consumers can accurately identify whole grains, and 95% lack comprehensive knowledge of their nutritional value [1] - Many consumers are unaware of the recommended daily intake of whole grains, with less than 15% knowing the appropriate amount [1] Supply Insights - There is a growing variety of whole grain products available in supermarkets and e-commerce platforms, with some products achieving monthly sales exceeding 10,000 units [1] - Innovations in whole grain food production, such as high-quality whole wheat flour and whole grain noodles, are being developed to meet consumer preferences [1] - The article mentions that a new technology has been implemented to enhance the quality and nutritional content of whole grain products, with a focus on health benefits [1] Industry Development - The "National Whole Grain Action Plan (2024-2035)" aims to significantly increase the proportion of whole grain consumption among residents over the next decade [1] - Experts suggest enhancing the analysis of whole grains' environmental, nutritional, and food security effects across the entire supply chain [1] - Recommendations include establishing industrial parks in grain-rich areas to integrate resources and attract leading enterprises to foster collaboration with smaller companies [1]