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上海车展丨展示全场景越野成果,坦克300虎克版发布
Guan Cha Zhe Wang· 2025-04-29 08:34
Core Viewpoint - The Tank brand, under Great Wall Motors, aims to create a unique off-road culture in China while achieving significant sales milestones, showcasing its commitment to innovation and user collaboration [3][5]. Group 1: Brand Development - The Tank brand has achieved cumulative global sales of over 650,000 units since its establishment in 2021, emphasizing its strong positioning in the rugged off-road vehicle market [3]. - The brand's executive vice president, Gu Yukun, highlighted the importance of co-creation with users in developing the brand's identity and culture [3]. Group 2: Product Innovation - The unveiling of the self-developed 4.0T V8 engine fills a gap in the large displacement power segment for Chinese brands, enhancing Tank's strategic layout across various powertrains and vehicle types [5]. - The Tank 300 diesel version achieved over 120% of its official range during a highway endurance challenge, marking it as the only vehicle to meet the official range standard at the event, with lower refueling costs compared to hybrid and extended-range models [5]. Group 3: Market Positioning - The Tank 300 Huke version, named after one of the world's three major off-road sanctuaries, is designed for extreme off-road performance, reflecting the brand's commitment to meeting user demands for pure off-road experiences [7]. - Tank is establishing a closed-loop development model centered on user feedback and real-world testing in global off-road locations, aiming to enhance its research and development processes [7].