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燕塘乳业:上半年实现营收7.65亿元 净利润3494.27万元
Zhong Zheng Wang· 2025-08-28 15:00
Core Viewpoint - Yantang Dairy reported a revenue of 765 million yuan and a net profit of 34.94 million yuan for the first half of 2025, facing challenges in the dairy industry due to shrinking demand and expanding supply, particularly in South China where high raw milk costs and intense market competition pose significant transformation pressures [1] Group 1: Industry Challenges - The South China dairy market is experiencing dual challenges: local climate limits domestic farming, leading to reliance on higher-cost raw milk from the north, and increased competition from national dairy companies entering the region [2] - Traditional dairy product space is under continuous pressure due to market saturation and the impact of substitute products [2] Group 2: Company Strategies - Yantang Dairy is actively responding to industry challenges through channel deepening and product innovation, focusing on traditional channels while exploring new strategies and models [2] - The company has successfully developed markets in Hong Kong and Macau by introducing star products and expanding its product range, becoming the sole milk brand for the "Milk and Soy Milk Program" in Macau for the 2024/2025 academic year [2] - In Guangdong, Yantang Dairy is leveraging "Zhenpin" certification to penetrate the Shenzhen market and implementing tailored regional strategies in eight cities [2] - The company is also expanding its presence outside the province through e-commerce and snack chain systems, while trialing new direct sales formats to fill gaps in community and street consumption [2] Group 3: Product Innovation - Yantang Dairy is innovating products based on consumer demand and market trends, launching new items such as organic pure milk "Snow Mountain Pasture" and A2β-casein milk, along with revitalized classic flavors like avocado and green grape yogurt [3] Group 4: Event Impact - Yantang Dairy has been designated as the exclusive dairy supplier for the 15th National Games, marking its third time in this role, which underscores its quality and stability in product supply [4] - The company attributes its success to a comprehensive supply chain advantage, including stable high-quality milk sources, fresh product quality, brand influence, and robust cold chain logistics [4] - As a certified production base in the Guangdong-Hong Kong-Macao Greater Bay Area, Yantang Dairy's products meet the diverse quality requirements of the region, ensuring reliable supply for the event [4] Group 5: Future Outlook - Yantang Dairy aims to maintain confidence in development and implement multiple measures to address industry difficulties, using the National Games as a new starting point to enhance its brand image and consumer recognition [5]