全链溯源

Search documents
全国首个“媒体+畜牧”行动方案出炉,3年将培育10个百亿品牌
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-22 13:34
Core Viewpoint - The first systematic plan focusing on "Media+" integration with the livestock industry has been launched in Guangdong, aiming to enhance the high-quality development of the livestock sector from 2025 to 2027 [1][2]. Group 1: Key Initiatives - The plan outlines three major initiatives for the next three years: brand building and trust engineering, market expansion and sales connection, and technology empowerment and industry upgrading [2]. - The goal is to elevate the industry through six objectives, including brand enhancement, efficiency in production and sales, market confidence, technological empowerment, talent revitalization, and integration efficiency [2]. Group 2: Brand Development - The plan prioritizes brand building, establishing a certification mechanism for "Yue Mu You Pin" (Guangdong Livestock Quality Products) and creating a public brand identity and standards [3]. - A "Transparent Farm" initiative will be launched to enhance consumer trust, involving blockchain and IoT technologies for full traceability of livestock products [3][4]. Group 3: Cultural Integration and Marketing - The plan includes cultural integration by promoting livestock culture and developing eco-tourism resources, creating a system that connects specialty farming, food tasting, and ecological tourism [4][5]. - Various promotional events will be organized, such as food festivals and competitions, to enhance the visibility of Guangdong's livestock products [4]. Group 4: Market Expansion - The plan aims to expand the market reach of Guangdong livestock products, targeting key consumption areas like the Greater Bay Area and international markets [7]. - Initiatives will include long-term partnerships with restaurants and integrating "Yue Mu You Pin" into school meal procurement [7]. Group 5: Technological Advancement - The plan emphasizes the adoption of smart and green technologies in the livestock sector, promoting AI applications and establishing benchmark enterprises [8]. - A "Cloud Ranch" e-commerce platform will be developed to facilitate direct sales and enhance digital transformation in the industry [6].