Core Viewpoint - The article discusses a controversial post by Xibei on its official WeChat account, which was criticized for being overly emotional and manipulative, leading to its deletion shortly after publication [1][2]. Group 1: Article Content - The post featured a narrative from the perspective of a 7-year-old child named Maomao, who has been eating at Xibei since the age of 2. The story highlights Maomao's emotional struggle when his mother decides to stop visiting Xibei due to recent negative news [2][6]. - Maomao's mother initially suggests not taking him to Xibei, but after seeing her child's distress, she reflects on their long-standing relationship with the restaurant, which has not resulted in any food safety issues over the past five years [6]. Group 2: Public Reaction - The post received significant backlash from netizens, who criticized the marketing strategy as inappropriate and urged the company to avoid emotional manipulation in its communications [1][7]. - Following the criticism, Xibei's official response to inquiries about the post was not provided, indicating a lack of engagement with the public's concerns [2].