业内人士表示，FISP平台构建了行业统一标准的数字化直销"新基建"，可系统性降低直销运 营成本，为中长期资金入市提供更好的支持，进而推动行业从"渠道依赖惯性"向"直销能力构 建"转型。 FISP平台运作管理办法发布 据悉，FISP平台是证监会授权中国结算建设并运营的行业性服务平台，基金管理人、基金托 管人应当接入FISP平台，并可借助FISP平台开展基金直销业务。中国结算将在证监会督促 下，持续做好FISP平台建设运营工作，不断优化完善平台功能，着力提升服务质量，切实为 广大机构投资者提供更加规范、高效、便捷、优质的服务。 FISP平台通过制定统一业务标准、对接多元主体、汇集行业直销力量，为各类机构投资者投 资公募基金提供集中式、标准化、自动化的"一站式"全流程数据信息交互服务，有效解决了 公募基金行业传统直销业务运营成本高、效率低、风险大等问题，有利于提高行业直销业务 服务水平，更好地支持各类中长期资金入市。 FISP平台的推出是公募基金行业数字化转型的重要一步。 【导读】 FISP平台上线，基金公司积极接入 中国基金报记者 方丽 陆慧婧 为贯彻落实《推动公募基金高质量发展行动方案》，进一步提升服务水平，日 ...

Core Viewpoint - The launch of the FISP platform marks a significant step in the digital transformation of the public fund industry, aiming to enhance service levels and support the entry of long-term capital into the market [1][5]. Group 1: FISP Platform Overview - The FISP platform has been officially launched and is authorized by the China Securities Regulatory Commission (CSRC) to facilitate direct sales for public funds [1][4]. - The operational management measures for the FISP platform will take effect on September 5, 2025, with a transition period until September 4, 2026 [1][4]. - The platform aims to create a unified standard for digital direct sales, reducing operational costs and supporting the shift from channel dependency to direct sales capability [2][6]. Group 2: Benefits of FISP Platform - The FISP platform provides a centralized, standardized, and automated service for institutional investors, addressing high operational costs and inefficiencies in traditional direct sales [4][5]. - It enhances the efficiency of account opening for institutional investors by eliminating reliance on paper documents and streamlining processes through electronic operations [5][8]. - The platform allows for a one-time account setup with China Clearing, enabling direct investment in all market products without the need for repeated negotiations or paperwork with multiple fund companies [8]. Group 3: Industry Response and Adoption - Many fund companies are actively preparing to connect to the FISP platform, with over 20 already integrated and around 80 more in preparation [7]. - The adoption of the FISP platform is expected to improve operational efficiency, risk control, and customer service for fund companies, particularly benefiting smaller firms by leveling the playing field with larger competitors [7][8]. - The platform is seen as a "new infrastructure" for the industry, facilitating efficient market entry for long-term capital and promoting high-quality development in the public fund sector [8].