Core Viewpoint - The company, Taixin Fund, announced the closure of its online direct sales platform and WeChat account services effective May 30, 2025, indicating a shift towards reliance on third-party distribution channels due to declining usage of its direct sales services [5][6][10]. Company Summary - Taixin Fund was established in May 2003 and has recently reported a total asset size of 26.746 billion yuan, with significant portions in money market and bond funds, accounting for 79% of its total assets [9]. - The online direct sales platform was launched shortly after the company's inception but has seen a decline in usage, with most clients opting for third-party distribution channels [5][7][10]. Industry Summary - The trend of closing direct sales platforms is not unique to Taixin Fund; several other public fund management companies have also announced similar closures, indicating a broader industry shift [10][12]. - The public fund sales channels are categorized into three types: third-party distribution channels, direct sales channels, and innovative channels through e-commerce and social platforms [10]. - Direct sales platforms are considered important for brand communication and customer service, but the high costs associated with maintaining these platforms have led many smaller firms to focus on third-party channels instead [11][12].