Core Viewpoint - The actual controller of Zunming Co., Cai Zuming, plans to reduce his stake in the company, marking the first time since its IPO that he has announced a share reduction plan [1][2]. Shareholding and Reduction Plans - Cai Zuming intends to reduce his holdings by up to 3% of the company's total shares, while major shareholder Shen Yong plans to reduce his stake by up to 1% [2][4]. - The estimated market value of the shares to be sold by Cai Zuming and Shen Yong is approximately 78.24 million yuan and 26.08 million yuan, respectively [2]. Company Performance - Zunming Co. has experienced declining performance since its IPO, with a notable drop in profits in 2022 and 2023, and it reported a loss in 2024 [9][10]. - In the first three quarters of 2025, the company achieved a revenue of 1.462 billion yuan, a year-on-year increase of 21.27%, but the net profit attributable to shareholders was only 32.16 million yuan, primarily due to a one-time asset disposal gain [10][11]. - The company has recorded a continuous loss in net profit excluding non-recurring items for six consecutive quarters since the second quarter of 2024 [11]. Business Strategy and Market Challenges - Zunming Co. has faced intense competition in the soybean product industry, leading to increased marketing and operational costs [9]. - The company has attempted to expand its market presence, including acquisitions and joint ventures, but has also retracted from certain markets, such as the northern region [10].