Core Viewpoint - The sudden closure of the well-known home decoration brand, Liang Jia Ju, has raised significant concerns among consumers, particularly regarding the legitimacy of contracts signed with a now-defunct subsidiary [2][3]. Group 1: Company Closure and Consumer Impact - Liang Jia Ju announced its cessation of operations on July 18, 2023, which was unexpected for many consumers who had recently signed contracts and paid substantial deposits [3][5]. - Consumers discovered that contracts were signed with a subsidiary, "Zhuhai City Chuang Liang Jia Ju Decoration Materials Co., Ltd. Moore Branch," which had been officially deregistered on May 30, 2023, prior to the signing of these contracts [7][10]. - The contracts and receipts provided to consumers were issued by the defunct subsidiary, while payments were directed to the parent company, Zhuhai Liang Jia Ju [8][10]. Group 2: Contractual and Legal Issues - Contracts signed by consumers indicated that the contracting party was the deregistered Moore Branch, raising questions about the validity of these agreements [6][9]. - Legal experts noted that continuing to sign contracts and collect payments under the name of a deregistered entity constitutes a fraudulent act, potentially leading to contract invalidation and criminal charges against involved parties [15]. - The parent company, Zhuhai Liang Jia Ju, is expected to bear responsibility for the contracts due to its control over branding and operations, despite the subsidiary's deregistration [15]. Group 3: Consumer Reactions and Company Response - Consumers expressed frustration and confusion, having trusted the brand's reputation as a chain company, only to find themselves without recourse after the sudden closure [11][12]. - A representative from the company claimed ignorance regarding the actions of the sales personnel who continued to operate under the name of the deregistered subsidiary, indicating a lack of internal communication [13].