此次大赛吸引来自省内外的众多高校及企业参与，共征集作品1271组。大赛评选出职业组一等奖6 项、二等奖13项、三等奖20项、优秀奖31项，高校学生组一等奖12项、二等奖23项、三等奖36项、优秀 奖51项。 12月22日，记者从省市场监管局获悉：该局近期组织举办了第二届"新发展 陕西范"公益广告大赛 颁奖典礼。全省各地市场监管部门相关负责人、陕西省公益广告创新研究基地成员单位代表及部分获奖 单位（选手）共260余人参加活动。 据了解，"新发展 陕西范"公益广告大赛由省委宣传部、省市场监管局联合举办，旨在充分发挥公 益广告弘扬主流价值、传播文明理念、引领时代新风的积极作用，以高质量公益广告作品助力陕西经济 社会高质量发展。 省市场监管局相关负责人表示，全省市场监管部门将持续突出社会价值，推动公益广告事业可持续 发展；进一步加强协同赋能，强化行业协作，形成工作合力，提升公益广告创作水平；贯通产教融合路 径，加强人才培养，强化基地服务职能作用发挥，有力激发创新动力活力。（记者：仵永杰） ...

Core Viewpoint - The forum emphasizes the importance of public service advertisements in rebuilding social trust through the core values of integrity and kindness, addressing the roots of the social trust crisis and proposing solutions [1][2]. Group 1: Importance of Social Trust - Social trust is highlighted as a crucial public topic in the context of urbanization and the proliferation of new technologies, with integrity and kindness serving as foundational elements [1]. - Cultivating private virtues of integrity and kindness can enhance social trust, tolerance, transparency, and resilience, thereby strengthening social soft power [1]. Group 2: Role of Public Service Advertisements - Public service advertisements should focus on themes of integrity and kindness, utilizing deep national sentiment, profound thematic exploration, and artistic expression to promote widespread integrity and kindness [2]. Group 3: Advertising and Urban Culture - Advertising is described as the "brain" of a city, requiring deep understanding and research to effectively express a city's unique culture, especially in the face of increasing homogeneity among cities [3]. - Differentiation through advertising is essential for cities to stand out in terms of taste, style, and connotation, which is seen as a core mission of advertising [3]. Group 4: Integration of AI in Advertising - AI technology is recognized as an unavoidable reality in the advertising industry, necessitating a positive attitude towards its integration and application [4]. - There is a need for a deep fusion of AI technology with traditional advertising techniques to create more attractive and impactful advertisements [4]. Group 5: Challenges and Opportunities with AI - Collaboration with AI presents both opportunities and challenges, with the importance of judgment and critical thinking emphasized for advertising professionals to navigate AI outputs effectively [5][6]. - As AI capabilities grow, advertising professionals must enhance their own skills and knowledge to effectively utilize AI tools [6]. Group 6: Building a Trust Mechanism - A multi-faceted approach is required to build social trust through public service advertisements, focusing on both government credibility and interpersonal trust [7]. - The government must lead by example to gain public trust, while individuals should cultivate personal integrity and kindness, contributing to a robust social trust system [7].