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小花盆里长出“大生意” 看单一品类花卉产区如何破局
Yang Shi Wang· 2025-10-06 23:52
Core Insights - The flower industry in regions like Fujian Nanjing is evolving to adapt to younger consumer preferences, shifting from traditional large orchids to smaller, low-maintenance "lazy potted plants" that appeal to the aesthetic and convenience desires of younger buyers [1][3] Group 1: Industry Transformation - The Nanjing orchid industry is transitioning from a focus on "high-end" products to smaller orchids that are more popular among young consumers, serving as "soft decoration" for their living spaces [3] - The local orchid farmers have adopted a new sales model that emphasizes online sales through live streaming, allowing consumers to see the orchids' quality directly, thus creating a seamless connection from "orchard" to "living room" [5] Group 2: Economic Impact - The Nanjing orchid e-commerce sector has experienced an annual growth rate exceeding 13%, with online sales now accounting for over 53% of total sales [5] - The complete industry chain development, integrating orchid source development, efficient planting, and logistics, has contributed to a healthier and more vibrant growth of the Nanjing orchid industry, with over 5,000 acres of planting area and an annual production of over 100 million orchids, generating an annual output value exceeding 1.85 billion yuan [7]