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小花盆里长出“大生意” 看单一品类花卉产区如何破局
Yang Shi Wang· 2025-10-06 23:52
央视网消息:从青州的"多品类热植"到沭阳的"全产业链生态",花卉产业的玩法不断翻新。那么,对于像福建南靖这样以单一品类——兰花闻名的产区,又 该如何破局? 为贴近年轻消费群体,南靖兰农将直播间直接搬进兰圃,形成以线上销售为主、线下体验为辅的新模式。 通过线上直播,消费者可以直观地看到兰花的品相,实现了从"兰园"到"客厅"的无缝对接。目前,南靖兰花电商近年来年均增长率超过13%,线上销售占比 已突破总销售额的53%。 在刘阁兰花种植基地,各类兰花长势旺盛。企业负责人介绍,与过去追求"高大上"不同,如今小型兰花更受欢迎,成为年轻人装点生活的"软装新品"。 从"赏花经济"到"兰花电商",是南靖兰花产业的蜕变。不仅如此,当地还通过将兰花种源开发、高效种植、仓储物流融为一体的完整产业链建设,让南靖兰 花产业发展更健康、更具活力。目前全县兰花种植面积已超过5000亩,年产量达1亿多株,年产值超18.5亿元。 随着消费群体年轻化,传统兰花产业也在悄然"变装"。越来越多花农转向种植体型小巧、养护简便的"懒人盆栽",以迎合年轻人对"颜值"与便捷的双重喜 好。 ...
(乡村行·看振兴)“红色文旅+庭院经济” 福建屏南老区村迈出振兴新步伐
Zhong Guo Xin Wen Wang· 2025-09-25 09:31
(乡村行·看振兴)"红色文旅+庭院经济" 福建屏南老区村迈出振兴新步伐 中新网宁德9月25日电 (吕若萱 甘叶斌)远处青山绵延,脚下溪水潺潺,岸边古民居鳞次栉比,村口红色 记忆馆伫立......步入福建省宁德市屏南县路下乡三万里村,革命岁月的厚重与乡村振兴的朝气在此交 融。 三万里村系革命老区基点村。20世纪30年代,饶守坤、王助、左丰美等革命先辈曾在此带领军民坚持三 年游击战争,抗日战争时期更有一个连从这里北上抗日,村中至今仍传颂着黄朝曲、黄陵佃、徐建久等 烈士的英雄事迹。 大力发展"红色文旅"的同时,三万里村以"人居环境+庭院经济"为抓手,充分挖掘经济潜力,引导村民 利用院落空间种植兰花、多肉、"金珠伞"等特色花卉和猕猴桃等果树,明码标价向游客销售,将庭院 的"方寸地"变成"致富园"。 三万里村一名张姓村民在自家院中种了很多兰花,长势极好。她说,这几年村里变得越来越漂亮,她现 在最大的爱好就是去拍花,每个季节都有不同的美。 数据显示,2024年,三万里村集体收入达16.81万元,农民人均可支配收入达23086元。(完) 为传承红色基因,发扬红色传统,2020年,三万里村建成了一座屏南红色记忆馆,馆内重点展 ...
广州畅通转型升级路 助“小个体”飞得更高
Guang Zhou Ri Bao· 2025-09-24 01:54
小档主"借力"跃升大老板 从简化"个转企"流程到金融精准赋能,从助力品牌打造到开拓国际舞台,广州多部门协同发力,为个体 工商户们畅通转型升级通道,让这些充满潜力的小个体得以"飞更高",成为推动广州经济高质量发展的 重要力量。 个体工商户,是城市经济的"毛细血管",是创新创业的"源头活水"。在广州这片充满活力的热土,一批 批个体工商户在精准的政策扶持与优质服务的助力下,完成从"小买卖"到"大产业"的华丽转身。 相关附件 黄埔区一家肉禽供应的个体户祝先生,就是这些升级个体工商户中的一员。随着生意壮大,他计划将单 一猪肉供应点升级为区域农产品供应公司,覆盖周边多个居民区的食堂、餐厅及商超。"'个体户可免注 销直接升级为企业'政策太方便了!不用先注销再重办,原来的字号和客户资源都能保留,业务扩张有 了保障!"祝先生的感慨道出了众多"个转企"转型升级者的心声。为提供更好服务,广州市市场监管局 开辟"个转企绿色通道",将传统"先注销、后登记"流程升级为"直接变更登记、续用原统一社会信用代 码"新模式,实现"一码延续、无缝衔接""零成本、零断档",为个体工商户省去了转型的后顾之忧。 市场监管部门为个体工商户铺平了转型的道路 ...
夜读丨古人对20种植物的雅称,每个都美到不行
Yang Shi Xin Wen· 2025-09-18 22:34
Core Viewpoint - The article highlights the beauty of Chinese plant names, showcasing their poetic and philosophical significance in relation to nature and life [2][19]. Group 1: Plant Names and Their Meanings - The rose is referred to as "Four Seasons Flower" due to its year-round blooming nature [4]. - The rapeseed flower is called "Yun Tai," which signifies its yellow color and tender shoots [5]. - The orchid is known as "You Ke" or "Xiang Zu," emphasizing its fragrant presence even in a room [6]. - The white poplar is called "Du Yao," symbolizing its straight and strong nature [7]. Group 2: Additional Plant Names - The pear flower is referred to as "Ying Zhou Yu Yu," linking it to the mythical fairyland [6]. - The jasmine is called "E Gu Jun," highlighting its green calyx [7]. - The red camellia is known as "Du Sheng," while the white camellia is called "Yu Ming" [8]. - The hibiscus flower is referred to as "Shun Hua," indicating its beauty [9]. Group 3: More Plant Names - The kiwi is called "Chang Chu," reflecting its presence in ancient poetry [10]. - The honeysuckle is known as "Ren Dong," symbolizing its resilience in winter [11]. - The pomegranate flower is referred to as "Liu Jin," indicating its vibrant appearance [12]. - The ginkgo tree is called "Ping Zhong," representing its green spring foliage [13]. Group 4: Final Plant Names - The osmanthus flower is referred to as "Guang Han Xian," linking it to celestial beauty [14]. - The bamboo is called "Bao Jie Jun," emphasizing its upright character [15]. - The water lily is known as "Ling Bo," connecting it to the mythological figure [16]. - The banana plant is referred to as "Shan Xian," highlighting its various names [17]. Group 5: Cultural Significance - The peony is called "Jiang Li," symbolizing love and parting [18]. - The chrysanthemum is known as "Jiu Hua," associated with the ninth month of the lunar calendar [19]. - The hibiscus flower is referred to as "Qi Zhang," indicating its beautiful appearance [20]. - The lotus flower is known as "Fu Qu" or "Han Dan," reflecting its poetic imagery in literature [20].
巧用“媒体+”打造农业“聚宝盆”,韶关拓展“好风物”出山之路
(原标题:巧用"媒体+"打造农业"聚宝盆",韶关拓展"好风物"出山之路) 南方财经记者高慧超 实习生劳倩岚 《方案》提出,要积极拓宽传播路径、创新叙事方法、整合文化资源、畅通供需两端链接,做强做 优"韶州好风物"专题宣传栏目,积极策划开展文化文艺宣传,以文化赋能推动品牌建设、推进产品销 售。同时发挥文化传媒人才优势,成立"媒体+"工作室,以"韶州好风物"直播间为龙头,成立电商联 盟,实现媒体与农文旅产业同频共振。 为此,韶关从线上引流和线下体验入手,利用当前各大电商平台和网络红人的优势资源,让韶关农产品 能够在各大平台"多露脸、混熟脸"。《方案》提出,通过持续在联动发力和国际传播上下功夫,组织协 调各级媒体、省内外网络大V、本土乡村网红及文旅达人,同步依托外宣渠道加大投放传播,促进韶关 更多农特产品走出去。同时发挥电商联盟优势,以"韶州好风物"为牵引形成电商销售合力,让韶关好风 物出圈出彩。 在"媒体+平台建设"方面,《方案》提出建立"韶州好风物"平台渠道,强化与中央和省以及东莞兄弟市 等媒体、省内网络大V和本土自媒体队伍的协调联动、沟通合作,积极用好宣传渠道资源,组织举 办"韶州好风物"短视频大赛,鼓励引导 ...
经济日报:端牢家门口的“饭碗”
Jing Ji Ri Bao· 2025-08-21 08:19
Core Viewpoint - Hainan's Baisha Li Autonomous County prioritizes high-quality and sufficient employment as a key aspect of its livelihood work, implementing comprehensive policies and services to enhance employment stability and growth [1][2]. Employment Stability Initiatives - The Baisha County government has established a robust policy support system to ensure employment stability, focusing on rural labor force employment and implementing various measures such as "point-to-point" labor output and skills training [2][3]. - In 2024, Baisha achieved significant employment milestones, including 343 new urban jobs, 862 re-employments for unemployed individuals, and 160 jobs for those facing employment difficulties, with all core indicators exceeding 100% completion [2]. Employment Support Programs - The county has developed public welfare positions for 2,601 individuals and implemented incentive policies for employment training bases, resulting in 84 positions across 11 training bases and 974 jobs through 24 employment assistance workshops [3]. - By July, Baisha reported 37,210 rural laborers working outside the county, with 21,862 being from impoverished backgrounds, alongside 253 new urban jobs and 270 re-employments [3]. Innovative Employment Strategies - Baisha County has introduced a dual strategy of "outward employment + local employment," fostering local labor leaders and promoting three key groups to enhance employment opportunities [4]. - The county has established five labor service brands centered around local industries, which have collectively facilitated employment for 177,400 individuals [4]. Data-Driven Employment Services - The Baisha Employment Service Center utilizes a big data platform to efficiently match job seekers with employment opportunities, enhancing the quality of public employment services [6]. - In 2023, Baisha hosted 22 job fairs, engaging over 220 companies and filling more than 1,550 job vacancies, demonstrating the effectiveness of its employment services [6]. Future Employment Goals - Baisha aims to increase urban employment rates, strengthen support for key groups, and create a new labor service brand, "Baisha Southern Medicine Master," while training 100 high-skilled talents through various initiatives [7].
云南花农“踩坑”四年,终于走上花路
盐财经· 2025-08-11 10:30
Core Viewpoint - The article discusses the transformation of the flower industry in Yunnan, particularly through the rise of live-streaming e-commerce, which has made flowers more accessible to consumers and changed the traditional sales model [5][6][30]. Group 1: Industry Transformation - The live-streaming e-commerce model has connected flower producers directly with consumers, significantly shortening the supply chain and enhancing user experience [6][30]. - In 2024, 550,000 bouquets of Yunnan flowers were sold through Douyin live-streaming, reaching 37 million consumers [6]. - The traditional flower sales model involved multiple intermediaries, but live-streaming allows for direct sales from producers to consumers, often at half the price of traditional retail [16][17]. Group 2: Market Dynamics - The demand for flowers surged during the pandemic, leading to a boom in live-streaming as a shopping method [8][12]. - The article highlights the importance of "live-streaming attributes," where products like flowers can be visually showcased, making them ideal for this sales format [12]. - The shift from high-end sales to more affordable options has allowed flowers to penetrate lower-tier cities, with over half of orders now going to these areas [17]. Group 3: Business Models and Challenges - The article describes various business models adopted by flower sellers, including "picking up bargains" and real-time price adjustments based on market demand [21][24]. - Initial challenges included high operational costs and inefficiencies, leading to losses despite high sales volumes [24][25]. - The introduction of an ERP system helped streamline operations, manage inventory, and improve order fulfillment, ultimately enhancing customer experience [26][29]. Group 4: Personal Stories and Insights - The experiences of key figures in the industry, such as Jin Chunmei and Chen Yonghai, illustrate the journey from traditional flower farming to successful live-streaming sales [3][30]. - The article emphasizes the importance of resilience and adaptation in the face of challenges, with many businesses needing to navigate significant hurdles to succeed in the new market landscape [30].
一座温带城市 想成为中国“热植之都”
经济观察报· 2025-07-13 06:19
Core Viewpoint - Qingzhou has evolved into a significant hub for tropical plant cultivation, leveraging its historical strengths in the flower industry to meet the diverse preferences of different generations, particularly the younger demographic [1][4]. Group 1: Industry Development - The total output value of tropical plants in Qingzhou has surpassed 1 billion yuan [3]. - Qingzhou is recognized as the "Hometown of Flowers" in China, previously accounting for 80% of the country's succulent plants and being a major production area for various flowers [3]. - The city has developed a unique "farmer + enterprise" model, combining the expertise of experienced farmers with the capabilities of enterprises [3][19]. Group 2: Market Trends - The popularity of tropical plants, such as the white monstera, has surged among young consumers, leading to a significant increase in cultivation in Qingzhou over the past five years [2][11]. - The first tropical plant exhibition held in Qingzhou attracted over 100 domestic exhibitors and more than 60 international exhibitors, showcasing the city's growing influence in the tropical plant market [5][6]. Group 3: Key Players - Hao Jian, known as the first person in Qingzhou to cultivate tropical plants, successfully introduced the white monstera, which significantly impacted the local market [2][9]. - Wang Xinguo, president of the Qingzhou Flower Association, emphasized the need for Qingzhou to transition from merely a planting base to an international platform for tropical plant cultivation, technology exchange, and trade [6][11]. Group 4: Technological Advancements - Companies like Qianhui Qianzi have made significant progress in breeding techniques for tropical plants, such as the colorful taro, which is expected to become a major revenue source [23]. - The long-term investment in breeding and technology has allowed Qingzhou to maintain a competitive edge in the tropical plant sector, with a focus on developing new varieties [26][28]. Group 5: Economic Impact - Local farmers can earn between 200,000 to 300,000 yuan annually from flower cultivation, significantly higher than other crops [20]. - The rapid entry of farmers into the tropical plant market has led to price adjustments, demonstrating the dynamic nature of the industry [21]. Group 6: Future Outlook - Qingzhou aims to become a national and international center for tropical plants, focusing on variety innovation and expanding its market influence through e-commerce [38].
一座温带城市 想成为中国“热植之都”
Jing Ji Guan Cha Bao· 2025-07-13 04:50
Core Insights - The tropical plant industry in Qingzhou has rapidly developed, with a total output value exceeding 1 billion yuan, becoming a significant hub for tropical plant cultivation in China [2][10] - Qingzhou's unique advantages include a rich history in flower cultivation, experienced farmers, and a strong infrastructure that supports the growth of the tropical plant market [13][17] Industry Development - The first tropical plant exhibition in Qingzhou was held in April 2025, featuring over 50 domestic exhibitors and more than 60 international exhibitors, aiming to position Qingzhou as an international platform for tropical plant cultivation and trade [2][6] - The local association, Qingzhou Flower Association, plays a crucial role in promoting the tropical plant industry and facilitating international exchanges [2][6] Market Trends - The popularity of tropical plants, particularly among younger consumers, has led to a surge in cultivation and sales, with notable species including the white turtle plant, which can fetch prices between 1,000 to 1,500 yuan per leaf [4][5] - The market has seen significant price fluctuations, with some rare varieties like "焦叶橙柄锦" experiencing dramatic price increases and subsequent declines [7][9] Entrepreneurial Initiatives - Local entrepreneurs like Hao Jian and Cai Zeming have successfully tapped into the tropical plant market, leveraging social media platforms for marketing and sales [3][5][8] - The business model in Qingzhou involves collaboration between experienced farmers and enterprises, allowing for rapid production and market responsiveness [9][13] Technological Advancements - Companies like Qianhui Qianzi have made strides in breeding new varieties of tropical plants, such as colorful taro, showcasing Qingzhou's technical capabilities in the industry [11][12] - The region's favorable climate and infrastructure have enabled efficient temperature control and cultivation practices, further enhancing its competitive edge in the tropical plant sector [13][17]
陪你一起去赏兰
Ren Min Ri Bao· 2025-06-20 21:41
Core Insights - The article discusses the journey of understanding and appreciating orchids, particularly in the context of their cultural and economic significance in China [1][4][7]. Group 1: Cultural Significance - Orchids are highly regarded in Chinese culture, often associated with beauty and fragrance, as illustrated by the anecdote of naming a child "Xianglan" due to the flower's pleasant scent [1]. - The author reflects on the initial perception of orchids as non-edible, highlighting a common misconception about their value [1][2]. Group 2: Economic Opportunities - The article reveals that orchid cultivation can be a profitable venture, with examples of individuals in rural areas earning substantial income from growing and selling orchids [4][6]. - A specific case is mentioned where a farmer discovered the high market value of orchids after selling a single plant for 3000 yuan to a foreign buyer, leading to a local trend in orchid cultivation [6]. Group 3: Cultivation Techniques and Appreciation - The article provides insights into the cultivation of orchids, emphasizing the importance of understanding their growth habits and care requirements [6]. - It also discusses the aesthetic appreciation of orchids, including criteria for evaluating their quality based on fragrance, color, and form [6][7].