Core Viewpoint - The emerging "sports delivery" service model is becoming a significant force in promoting the development of the sports industry, driven by the increasing demand for personalized training and supported by recent government policies aimed at enhancing sports consumption potential [1][2]. Group 1: Industry Overview - "Sports delivery" refers to a service model where professional coaches provide personalized training at users' locations, effectively addressing the limitations of traditional sports training [1][2]. - The service initially targeted youth but has expanded to the adult market, filling gaps in traditional sports training offerings [1]. - The recent government policy issued on September 4 aims to cultivate influential sports enterprises and events, projecting the sports industry to exceed 70 trillion yuan by 2030 [1]. Group 2: Advantages of Sports Delivery - The model significantly reduces time costs for users by allowing training sessions to occur in nearby parks or community spaces instead of requiring travel to sports facilities [2]. - Coaches benefit from flexible service models that provide substantial income opportunities, with some earning up to 20,000 yuan per month [1]. - The integration of digital technology in the booking process aligns with the government's push for intelligent, customized, and experiential sports consumption [2]. Group 3: Challenges Facing the Industry - The quality of coaching staff is inconsistent, with many being university students lacking formal training, which affects service quality and user experience [3]. - Safety risks are prevalent due to the use of non-specialized venues, which may lead to injuries during training sessions [3]. - There is a lack of standardized service protocols and dispute resolution mechanisms, making it difficult for users to seek recourse in case of issues [3]. Group 4: Recommendations for Development - Regulatory bodies should establish clear guidelines and standards for the industry, including coach certification and safety requirements for training venues [4]. - Service platforms must take responsibility for vetting coaches and implementing ongoing training and assessment processes [4]. - A dual approach of regulation and platform accountability is essential for the sustainable growth of the "sports delivery" model, ensuring it contributes positively to the sports industry's high-quality development [4].