点击上图▲立即收听 " 积极放开限制，开发更多赛事，做好落地的 ' 最后一公里 ' ，能更好刺激消费。 " 文 / 巴九灵（微信公众号：吴晓波频道） 以小巴的周遭为例：小 区地下室开了家几十平米的小型健身房，月卡只要100元；家门口原本的老厂房摇身一变成了篮球馆，白天青少年培训，晚 上球友们热汗蒸腾；高架桥下曾荒废的桥洞，被改成了羽毛球场，没有围栏，大概是免费的；还有屋顶新建的足球场、沿河铺出的塑胶跑道…… 越来越多的体育设施，正在"见缝插针"般渗透进城市的各个角落，让旧空间"变废为宝"。 这并非小巴一人的"身边经济学"：根据《中国企业家》杂志报道，在上海开了几十家的3元健身房，开始赚钱了；"共享球场"的摊子也越铺越大， 有品牌在长三角开出了206个场馆。 社区型小场地，怎么赚钱？ 按是否盈利划分，传统的体育设施主要有两种：非营利的公共项目，以民生为导向，由住建部牵头体育局等部门投资建设，主要目标是社会效益。 另一类，是完全商业化运作的品牌场馆。 这两种设施各有优缺点：公共设施免费或低价向公众开放，能有效聚集人气，提升周边商圈客流、住宅价值和土地价值，但通常缺乏运营活力，设 备、环境不够专业。 《体育产业生态 ...

文/冯玲玲 只需轻点屏幕定下时间地点，专业教练便会携带器械上门提供定制化的训练服务。 近期，一种名为"体育外卖"的新型服务形式逐渐走红。这种"时间地点灵活、器械计划定制"的创新模 式，正成为体育消费市场的新兴力量。"体育外卖"因何走红？这盘"新菜"该如何吃好？ 破解传统培训痛点 如今，"体育外卖"正在各地由零星尝试转向遍地开花，发展前景广阔。仅从青少年体育培训需求情况， 即可看出"体育外卖"市场潜力之大。 由宇博智业发布的《2024—2029年中国体育培训行业市场深度研究与战略咨询分析报告》指出，现阶段 青少年体育培训潜在人口规模达1.3亿人，该群体体育消费潜在市场规模约2350亿元，属于高成长性行 业。 在此背景下，"体育外卖"市场增长态势明显。据媒体报道，今年暑期南京多家提供"上门送课"的体育机 构订单量同比翻一倍，教练日均授课可达4节。 新兴业态藏"暗礁" 周六上午9点，家住南京的李美琪打开手机APP，下单了一节1对1的儿童轮滑课。半小时后，持有专业 证书的教练戴着护具、轮滑鞋等装备，准时抵达小区广场。 "之前带孩子去线下机构学轮滑，单程要40多分钟，赶上堵车更麻烦。现在教练上门，在小区广场就能 上课， ...

手指轻点下单即可送到家的不再只是美食。近来，"体育外卖"火了，并迅速席卷全国。课程教练带着器 材，为孩子量身定制的体育课程为消费者带来上门服务。这一新兴服务主要面向青少年及幼儿，提供体 适能培训、中考体育提分等教学，凭借时间灵活、送课到家的优势，受到众多家长青睐，也为体育教育 市场注入了全新活力。 "体育外卖"走红的背后，核心是切中了适龄青少年家庭的现实需求。在快节奏的现代生活中，家长们忙 于工作，送孩子去传统体育培训机构，路上来回奔波耗时费力。"体育外卖"完美解决了这一痛点——家 门口就能上课，家长还能利用孩子上课时间处理其他事务。与学校统一教学的体育课不同，它能针对孩 子的短板、兴趣提供专项辅导，让体育锻炼效果事半功倍。对于面临中考体育压力的学生，这些机构对 考试规则吃得更透，短时间内提升成绩的效果显著。 （文章来源：经济日报） 火爆背后隐忧不少。教练资质参差不齐，无证兼职大学生上岗现象普遍，专业度难以保障；小区空地、 地下车库等非专业场地，暗藏运动风险；更有机构缺乏资质，一旦出现纠纷，家长维权往往陷入困境； 服务标准化不足，是否引入商业保险赔付机制仍需系统化解决……这些问题若不解决，不仅会损害消费 者权 ...

Core Insights - The rise of "sports delivery" services in Guangzhou reflects a growing trend in sports consumption, driven by convenience and personalized training options [1][4][10] - The recent government policies aim to enhance sports consumption and support the development of the sports industry, providing a favorable environment for "sports delivery" to thrive [2][10] Group 1: Market Demand and Growth - "Sports delivery" services are gaining popularity among families, particularly in urban areas like Guangzhou, due to their convenience and the ability to address common pain points such as transportation and scheduling [1][3] - The demand for personalized sports training has surged, influenced by the "double reduction" policy and increasing emphasis on physical education in schools, as evidenced by the rising importance of sports scores in exams [3][4] - Guangdong province has a significant youth population, with over 20 million individuals under 16, creating a robust customer base for "sports delivery" services [6] Group 2: Industry Characteristics and Opportunities - The "sports delivery" model is characterized by its flexibility, allowing trainers to conduct sessions in community spaces, which directly addresses the limitations of traditional sports training institutions [4][5] - The industry is benefiting from a digital transformation, with online platforms facilitating the connection between trainers and clients, enhancing service customization and efficiency [4][8] - The emergence of "sports delivery" is also creating new employment opportunities for sports professionals, with many students from sports-related fields finding flexible job options in this sector [7] Group 3: Challenges and Regulatory Environment - Despite its rapid growth, "sports delivery" faces challenges related to coach qualifications, service safety, and liability issues, necessitating the establishment of industry standards and regulations [2][11] - Experts suggest implementing stricter qualification requirements for coaches and developing an insurance framework to address liability concerns, which would enhance consumer confidence in the service [11] - The government is expected to introduce more targeted policies to support the sustainable development of "sports delivery," which could further unlock the potential of sports consumption [10][11]

Group 1 - The core viewpoint emphasizes the transformation of old factories into sports venues, enhancing sports consumption potential through increased supply of sports facilities [1] - As of 2024, the total area of sports facilities in the country is projected to reach 4.23 billion square meters, an increase of 1.131 billion square meters compared to the end of the 13th Five-Year Plan [1] - The government has issued guidelines to encourage the use of industrial and commercial spaces for creating sports facilities, aiming to better meet diverse public needs [2] Group 2 - Sports consumption has significant growth potential, with events like the 2025 Qingdao Marathon expected to generate 349 million yuan in comprehensive consumption [2] - The integration of sports with commercial spaces and digital technology is crucial for creating new consumer experiences and enhancing engagement [3] - The national sports industry has seen an average annual growth rate of over 10% in the past five years, with the total scale expected to exceed 7 trillion yuan by 2030 [3]

Core Viewpoint - The emerging "sports delivery" service model is becoming a significant force in promoting the development of the sports industry, driven by the increasing demand for personalized training and supported by recent government policies aimed at enhancing sports consumption potential [1][2]. Group 1: Industry Overview - "Sports delivery" refers to a service model where professional coaches provide personalized training at users' locations, effectively addressing the limitations of traditional sports training [1][2]. - The service initially targeted youth but has expanded to the adult market, filling gaps in traditional sports training offerings [1]. - The recent government policy issued on September 4 aims to cultivate influential sports enterprises and events, projecting the sports industry to exceed 70 trillion yuan by 2030 [1]. Group 2: Advantages of Sports Delivery - The model significantly reduces time costs for users by allowing training sessions to occur in nearby parks or community spaces instead of requiring travel to sports facilities [2]. - Coaches benefit from flexible service models that provide substantial income opportunities, with some earning up to 20,000 yuan per month [1]. - The integration of digital technology in the booking process aligns with the government's push for intelligent, customized, and experiential sports consumption [2]. Group 3: Challenges Facing the Industry - The quality of coaching staff is inconsistent, with many being university students lacking formal training, which affects service quality and user experience [3]. - Safety risks are prevalent due to the use of non-specialized venues, which may lead to injuries during training sessions [3]. - There is a lack of standardized service protocols and dispute resolution mechanisms, making it difficult for users to seek recourse in case of issues [3]. Group 4: Recommendations for Development - Regulatory bodies should establish clear guidelines and standards for the industry, including coach certification and safety requirements for training venues [4]. - Service platforms must take responsibility for vetting coaches and implementing ongoing training and assessment processes [4]. - A dual approach of regulation and platform accountability is essential for the sustainable growth of the "sports delivery" model, ensuring it contributes positively to the sports industry's high-quality development [4].

Core Viewpoint - The State Council has issued an opinion to release the potential of sports consumption and promote high-quality development of the sports industry through 20 specific measures, highlighting the growing importance of sports consumption as a new growth point for the economy [1][3]. Group 1: Sports Consumption Growth - Sports consumption has become a key area for fostering new economic growth, with retail sales of sports and entertainment goods increasing by 22.2% year-on-year in the first half of this year [1]. - Phenomenal consumption events like "Su Super" and "Village BA" demonstrate the immense potential of sports consumption [1]. - The government is focusing on outdoor sports, ice and snow sports, and event economics to stimulate the sports industry, while also integrating new development directions such as low-altitude economy and data elements [1][3]. Group 2: Low-altitude Economy and Sports - The low-altitude economy is projected to reach a market size of 1.5 trillion yuan by 2025 and 3.5 trillion yuan by 2035, with the paragliding industry already surpassing 1 billion yuan in 2021 [3][4]. - The opinion encourages the development of low-altitude sports, including events like aviation model sports and simulated flying, to promote low-altitude sports consumption [3][4]. - The integration of low-altitude sports with public service facilities and equipment manufacturing is expected to create significant economic and investment opportunities [4]. Group 3: Digitalization in Sports - The opinion emphasizes the importance of integrating digital technology with sports consumption, fostering new models of intelligent, customized, and experiential sports consumption [6]. - Digital sports are anticipated to surpass traditional consumption patterns, with innovations like "sports delivery" gaining popularity among consumers [6]. - The policy aims to enhance the digitalization of sports products and services through the application of big data and artificial intelligence [6][7]. Group 4: Guangdong's Sports Industry - Guangdong, as a major sports province, has a sports industry worth over 730 billion yuan, accounting for one-fifth of the national total [8]. - The opinion supports the growth of sports enterprises and encourages private investment in the sports industry, providing clear policy incentives for growth [8][9]. - The province is advised to leverage its manufacturing and information technology strengths to upgrade the sports goods manufacturing sector and enhance the sports service industry [9]. Group 5: Event Economy and Regional Development - High-level sports events are crucial for expanding sports consumption and stimulating regional market vitality [12]. - The upcoming 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, presents a significant opportunity for regional sports industry development [12]. - The government encourages localities to enrich event activities and expand consumption scenarios to maximize the economic impact of sports events [12].

Core Viewpoint - The article discusses the rising trend of "sports delivery" services, where professional athletes provide personalized training at home, driven by increasing parental demand for children's physical education due to its impact on school admissions [5][12][22]. Group 1: Market Demand and Growth - Parents are increasingly prioritizing sports training for their children, especially with the influence of physical education scores on high school admissions [8][12]. - The "sports delivery" model is gaining popularity, with parents willing to pay for convenience and personalized training in familiar environments [10][13]. - The O2O (Online to Offline) market in China has surpassed 2.7 trillion yuan in 2023, with expectations to exceed 5 trillion yuan by 2027, indicating a significant market opportunity for sports delivery services [15][22]. Group 2: Service Model and Pricing - Athletes like Xiao Hai charge between 300 to 600 yuan per session, with many opting for direct payments to avoid intermediary fees [10][12]. - The service model allows for flexible pricing, with group training options reducing costs further, making it accessible for more families [11][16]. - The average monthly income for athletes providing these services can reach around 4,000 yuan, showcasing the financial viability of this model [10]. Group 3: Challenges and Risks - The rapid growth of "sports delivery" services raises concerns about the lack of standardized regulations and quality control, leading to potential safety and training efficacy issues [18][20]. - There are reports of inadequate training and safety measures, with some parents expressing dissatisfaction with the results and the qualifications of the trainers [19][20]. - The absence of a regulatory framework could lead to a decline in service quality, emphasizing the need for oversight in this emerging market [22]. Group 4: Future Outlook - The article suggests that while "sports delivery" is still in its infancy, there is potential for scalable growth driven by technology and changing consumer behavior [15][22]. - Platforms like Le Shi Sports are emerging to connect coaches and parents, enhancing service delivery and market reach [16][22]. - The overall sports industry in China is projected to grow, with the service sector's contribution increasing from 68.7% in 2020 to 72.7% in 2023, indicating a favorable environment for sports delivery services [22].

Core Viewpoint - The rise of "sports delivery" services is driven by increasing parental demand for personalized sports training for children, particularly in response to the impact of physical education exams on school admissions [4][15][18]. Group 1: Market Dynamics - Parents are increasingly prioritizing sports training for their children due to the influence of physical education scores on high school admissions, leading to a surge in demand for specialized training services [8][16]. - The "sports delivery" model allows for flexible, on-site training, catering to the needs of dual-income families who may lack time to accompany their children to training facilities [16][18]. - The market for "sports delivery" is expanding, with reports indicating that the O2O (Online to Offline) market in China has surpassed 2.7 trillion yuan in 2023, projected to exceed 5 trillion yuan by 2027 [22]. Group 2: Service Structure and Pricing - The pricing for on-site sports training ranges from 200 to 600 yuan per session, with many parents opting for direct payments to trainers to avoid intermediary fees [12][13]. - The model is characterized by single-session payments, aligning with contemporary consumer preferences for flexibility and lower upfront costs compared to traditional training packages [17][18]. Group 3: Employment Opportunities - The demand for sports trainers is high, with many professionals like Xiao Hai reporting a steady influx of job opportunities and the formation of teams to meet market needs [19][20]. - The growth of "sports delivery" services is creating new employment channels for young professionals in the sports education sector [28]. Group 4: Regulatory Challenges - The rapid growth of "sports delivery" services raises concerns about the lack of standardized regulations, particularly regarding trainer qualifications and safety protocols [26][28]. - Incidents of unqualified trainers and safety issues have been reported, highlighting the need for better oversight and regulation in the industry [27][30]. Group 5: Future Outlook - The potential for "sports delivery" to evolve into a scalable industry is significant, especially with the integration of technology and platforms that connect trainers with parents [24][31]. - However, sustainable growth will depend on the establishment of clear standards and regulations to ensure quality and safety in training services [30][31].

Core Insights - The rise of "sports delivery" services is driven by parents' increasing focus on physical education for their children, particularly due to the impact of physical exams on high school admissions [1][10][21] - The market for personalized sports training is expanding, with many parents opting for convenient, at-home training sessions led by professional athletes [1][10][11] Group 1: Market Dynamics - The demand for sports training has surged, leading to a shortage of qualified sports students available for part-time coaching roles [11][20] - The pricing for these services varies, with sessions typically costing between 200 to 600 yuan, depending on the city and the coach's experience [6][7] - The "sports delivery" model is part of a broader trend in the O2O (Online to Offline) service market, which has seen significant growth, with projections indicating it will exceed 5 trillion yuan by 2027 [13][20] Group 2: Consumer Behavior - Parents are increasingly willing to invest in sports training for their children, recognizing the long-term benefits of consistent physical education [10][21] - The convenience of at-home training eliminates the need for transportation and allows for tailored training plans that address individual student needs [10][11] - Group training sessions are becoming popular, allowing families to share costs and make the service more affordable [9][10] Group 3: Challenges and Opportunities - The rapid growth of the "sports delivery" market presents challenges, including a lack of standardized regulations and potential safety concerns during training sessions [15][17] - There is a need for better oversight and qualification verification for coaches to ensure safety and quality of training [15][19] - The potential for platform-based solutions to streamline connections between coaches and parents is emerging, with new apps and services being developed to facilitate this [14][19]