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文化新观察·文化赋能经济社会发展系列谈丨数字技术重构文化消费
Xin Hua Wang· 2025-05-26 03:33
Core Viewpoint - The integration of digital technology is reshaping cultural consumption, enhancing traditional culture and driving growth in the cultural tourism market [1][3][5]. Group 1: Impact of Digital Technology on Cultural Consumption - The application of digital technologies such as virtual reality and artificial intelligence is creating immersive experiences that revitalize traditional culture and attract more visitors [3][5]. - During the 2024 "May Day" holiday, the Qingming Riverside Garden received 557,800 visitors and generated a total revenue of 75.0888 million yuan, marking increases of 44.28% and 47.55% respectively compared to the same period in 2023 [3]. Group 2: Innovation in Cultural Experiences - New immersive experiences, such as the VR cinema at Beijing's 798 Art District, are breaking the boundaries between reality and virtuality, offering diverse themes and interactive storytelling [4][5]. - The emergence of various immersive and interactive cultural consumption scenarios is creating new hotspots and growth points in the cultural tourism market [5][6]. Group 3: Personalization and Quality in Cultural Products - There is a growing demand for personalized and high-quality cultural products, driven by advancements in big data and AI technologies that allow for tailored consumer experiences [6][7]. - The content co-creation model is gaining popularity, as seen in creative design activities related to popular IPs, which enhance consumer engagement and drive sales of related cultural products [6]. Group 4: Growth of New Cultural Business Models - The rapid development of online cultural consumption is transforming the landscape, with digital platforms becoming primary channels for accessing cultural products and services [8]. - In 2024, the revenue of large-scale cultural and related industries reached 1,415.1 billion yuan, a 6% increase from the previous year, with 16 sub-sectors showing a 9.8% growth [8].