麦格理认为，约10亿美元的关税增量成本影响将通过以下方式逐步缓解：1)优化不同国家的采购组合和 生产分配;计划到2026财年末将中国对美国的进口占比从目前的16%降至高个位数水平;2)与供应商和零 售合作伙伴合作，减轻成本上升的影响，以在2026财年将对消费者的影响降至最低;3)从2025年秋季开 始分阶段实施提价。这意味着原始设备制造商可能需要分担部分关税负担。 该行指，激活和重置中国市场的行动需要时间。在大中华区，耐克直营业务营收同比下降15%(2025财 年第三季度为-11%)，其中数字业务/门店分别同比下降31%/6%(2025财年第三季度为-20%/-6%)。更深层 次的重置导致折扣加大和供应减少，这从中国库存同比下降11%中得到体现。由于批发营收同比下降 24%(2025财年第三季度为-18%)，这应该会减轻滔搏等零售商的压力。更新市场、打造品牌特色或利用 地理快线推出本地化产品等举措需要时间才能见效。 智通财经APP获悉，麦格理发布研报称，耐克(NKE.US)管理层预计2026财年第一季度营收降幅将收窄 至中等个位数水平，而2025财年第四季度同比降幅为11%。在该行看来，对美国终端市场敞口较大 ...

Financial Data and Key Metrics Changes - In Q1 2025, the company's top line decreased by 6%, with a 3% decrease when excluding the divestiture of Kichler and unfavorable currency impacts [20][30] - Gross margins increased by 20 basis points to 35.9%, while operating profit was $288 million, resulting in an operating profit margin of 16% [20][32] - Earnings per share for the quarter was $0.87 [20][32] Business Line Data and Key Metrics Changes - Plumbing sales increased by 1% in local currency, with North American plumbing sales also up by 1%, driven by higher volumes in the spa and sauna business [21][33] - Decorative Architectural segment sales decreased by 16%, or 8% excluding the Kichler divestiture, with overall paint sales down high single digits [22][36] - Operating profit for the plumbing segment was $219 million, with an operating margin of 18.5%, while the Decorative Architectural segment had an operating profit of $96 million and an operating margin of 15.6% [22][23] Market Data and Key Metrics Changes - International plumbing sales were flat in local currency, with growth in Europe offset by softness in other markets, particularly China [21][34] - The company noted ongoing demand pressure in the DIY paint market due to a dampened macroeconomic environment, while pro paint sales were up mid-single digits [24][56] Company Strategy and Development Direction - The company is focused on mitigating tariff impacts through pricing actions, cost savings initiatives, and changes to its sourcing footprint [11][42] - The management emphasized the importance of maintaining core strengths, including market-leading brands and innovative product portfolios, amidst geopolitical and macroeconomic changes [15][26] - The company plans to invest approximately $175 million in capital expenditures and return $196 million to shareholders through dividends and share repurchases [39] Management's Comments on Operating Environment and Future Outlook - Management expressed uncertainty regarding the impact of tariffs on demand trends and decided not to provide full-year financial guidance for 2025 [12][25] - The company anticipates a potential softening of demand in the near term but remains confident in its ability to navigate challenges due to its experienced teams and strategic initiatives [15][26] - Management highlighted the resilience of the repair and remodel industry and the strength of its product portfolio [26][41] Other Important Information - The company is undergoing a leadership transition, with Keith Allman retiring and John Nooty appointed as the new President and CEO [8][10] - The company has successfully reduced its tariff import exposure to China by approximately 45% since 2018 [110] Q&A Session Summary Question: Top-line trends and April performance - Management noted strong performance in e-commerce and international plumbing, with some softening in the retail channel and DIY paint market [52][54] Question: Mitigation efforts on tariffs - Management confirmed that pricing and cost reduction are the primary mitigation actions, with ongoing efforts to adjust sourcing [61][62] Question: DIY paint market performance - Management indicated that the DIY paint market is experiencing softness due to consumer price sensitivity and a demographic shift towards professional painting services [75][76] Question: New build channel strategy - Management clarified that the focus remains on repair and remodel, with selective engagement in new builds based on value and innovation [96] Question: Brand performance across different segments - Management reported strong performance in e-commerce and international plumbing, with some pressure in retail and DIY paint areas [101][102] Question: Sourcing strategy and tariff impacts - Management discussed ongoing efforts to diversify sourcing and reduce exposure to China, while monitoring market conditions closely [110][114]